Insights on Business

MAY 3, 2019

We’re beginning to see investment advisory firms expand their brands into non-financial areas such as nutrition, health, wellness and exercise, forming complete centers of influence for their clients. Learn more about IBM’s digital strategy and transformation consulting practice.

Management 87

Management Data Meeting Branding 87

Perficient

FEBRUARY 25, 2021

Our story so far has explored the gap between what customers expect and what brands deliver. To avoid a fall, first take stock of your firm’s customer experience and digital maturity. This includes knowing how your peers and senior leadership perceive said maturity. Customers expect dependable, connected experiences from brands.

Meeting 309

Meeting Customer Experience Branding Leadership 309

Cisco

MAY 5, 2021

Before 2020, traditional financial enterprises were already focusing on digital transformation initiatives—both as an effort to improve customer experiences and a need to adapt to survive. Meeting customers where they are has been a common phrase and goal that customers share with us. Real-time SMS communications. Social channels.

Customer Experience 129

Customer Experience Branding Tools Strategy 129

Perficient

NOVEMBER 12, 2020

Digital agencies merged decades-old creative and marketing experience with emerging user experience and interactive technology expertise to accelerate the dot com boom and give countless brick and mortar companies their digital start. But, as brands commoditize digital offerings, creative is not enough. Peak Creative.

How To 508

How To Branding Customer Experience Industry 508

CB Insights

MAY 10, 2018

The company also lacked a cohesive vision that promoted collaboration between digital and the traditional corporate structure.” ” This company had an online presence generating data, but lacked leadership or a vision around how that online presence should work or how that data could truly benefit its core business.

Strategy 78

Strategy Management Analytics Tools 78