Perficient

FEBRUARY 28, 2024

With new risks, shifting market dynamics, and the unstoppable march of technology, the insurance industry finds itself at a crossroads. A robust digital strategy and API development plan are imperative for success : Partnerships and experiences serve as extensions of carrier brands, necessitating careful cultivation.

Innovation 251

Innovation Regional Strategy Trends 251

PYMNTS

MARCH 16, 2018

What does it take for a fashion brand to stay on top of the trends? A lot of market data. But not all brands excel at crawling the web for information relevant to their businesses. “A An International Market. Brands and retailers work on a global scale, after all. Its technology works like Google , in a sense.

Analytics 162

Analytics Branding Retail Trends 162

PYMNTS

AUGUST 10, 2018

In many cases, the stores have been slow to develop their own eCommerce strategies. The company also launched a new co-branded Visa rewards card with Alliance Data. The firm also lowered delivery charges and entered into an agreement with TaskRabbit, which offers a team to help customers assemble furniture at home.

Digital Strategies 104

Digital Strategies Retail Strategy Los Angeles 104

The Financial Brand

MAY 3, 2021

Demand is soaring but so is competition, making digital marketing tools and capabilities – including mobile, chat and social – essential. The post 5 Digital Strategies to Boost Mortgage Lending in a Red Hot Market appeared first on The Financial Brand.

Digital Strategies 17

Digital Strategies Strategy Lending Marketing 17

PYMNTS

MAY 12, 2020

The digital shift, to paraphrase Gil Scott-Heron , will not be televised – but it will be measured. Retailers and direct-to-consumer (D2C) brands that are now seeing their eCommerce sales take flight would be remiss to ignore the data being generated by the digital shift and the potential marketing opportunities.

Retail 130

Retail How To Branding Strategy 130

PYMNTS

JANUARY 20, 2021

In announcing its fiscal second-quarter results, the Cincinnati-based consumer goods giant also credited its “constructive disruption” strategy for a 15 percent jump in earnings, which also allowed it to increase its full-year forecast. Constructive Disruption.

Online 292

Online Report Strategy Trends 292

Digital Growth Institute

MAY 4, 2023

"A consumer is going to need to touch a brand at least 10 to 15 times before they make a decision. Alana Levine , Chief Revenue Officer at Fintel Connect , joined the Banking on Digital Growth Podcast to tell us why your financial brand or should consider influencer and affiliate marketing for your digital strategy.

Branding 15

Branding Marketing Digital Strategies Strategy 15

Perficient

SEPTEMBER 26, 2022

We also know that a robust digital strategy and API development plan are required to be successful: Partnerships and experiences will be an extension of carrier brands, so they must be carefully cultivated. The digital experience requires real-time and frictionless interaction delivered by robust cloud and API programs.

Data 275

Data Conference Analytics Industry 275

PYMNTS

OCTOBER 6, 2019

ModCloth offers exclusive indie and vintage-inspired women’s clothing, shoes, handbags and accessories for 18- to 35-year-old women, while Go Global Retail is a brand investment platform for strategic investors in the consumer sector. Go Global Retail announced its plans to acquire the assets of ModCloth from Walmart.

Retail 129

Retail Branding Strategy Digital Strategies 129

PYMNTS

SEPTEMBER 3, 2019

CellPoint Mobile, which specializes in digital commerce and payment solutions for airlines and travel companies, today rebranded as CellPoint Digital with a new website and product offerings, the company said in a press release on Tuesday (Sept. We started out with a radical, mobile-first solution.

Mobile 129

Mobile Payments Branding User Experience 129

The Financial Brand

JULY 12, 2020

The role of marketing has increased at financial institutions as consumer expectations increase and as digital strategies pay off. The post Financial Marketing Grows in Importance During COVID-19 Crisis appeared first on The Financial Brand.

Marketing 41

Marketing Digital Strategies Strategy Branding 41

PYMNTS

FEBRUARY 25, 2016

The lingerie business is booming, thanks in part to Adore Me — a startup that has posted double- and triple-digit growth over the past few years and has shaken the lingerie industry to the core with its fast-fashion model, savvy digital strategies and inclusive “customer-first” mentality. Experts are starting to say yes.

Branding 100

Branding New York City Retail Online 100

PYMNTS

FEBRUARY 28, 2019

Also, Farfetch will get a “Level 1” entry point on the JD app, giving the 300 million JD customers access to upwards of 1,000 luxury brands and boutiques. We are delighted to build on our relationship with JD.com, and bring to market an unrivaled solution for luxury brands to succeed in the Chinese market.

Branding 123

Branding Digital Strategies Strategy Operations 123

Gonzobanker

MARCH 28, 2024

As the industry’s big tech companies go toe to toe with best-of-breed digital solutions, this era may be their last chance to prove they can remain competitive in the digital game: FIS is staking its hope on a credit Digital One or “D1” strategy. This is an area where speed-to-market competition will be important. #3.

Digital Banking 148

Digital Banking Customer Experience Strategy Exercises 148

PYMNTS

MAY 22, 2018

In a press release , the company said it has named JJ Fleeman as president of Peapod Digital Labs and chief eCommerce officer. Peapod Digital Labs will power growth in digital and personalization capabilities for local brands of Ahold Delhaize USA and will serve as the innovation lab for the U.S.

Branding 100

Branding Innovation America Strategy 100

Filene

DECEMBER 21, 2017

They are not just about measuring how many visitors you get, but about the performance of the content and how your visitors are interacting with your brand. They are in the market for a loan or want to open a checking account or apply for a credit card. Moreover, metrics will help you understand how users are behaving on your site.

Digital Strategies 28

Digital Strategies Strategy How To Branding 28

PYMNTS

JANUARY 11, 2021

Morgan's strategies to support treasurers' efforts through its own digitization roadmap. Of course, the digital transformation leaders this year were the organizations that prioritized technology from the onset. Treasurers As Strategic Leaders.

Payments 198

Payments Strategy Fintech Tools 198

PYMNTS

OCTOBER 7, 2019

These decisions are not taken lightly, but we believe they are necessary to set the brand and business up for long term success,” a spokeswoman said. In 2018, it bought Elloqui, a plus-size women’s fashion brand. The Wall Street Journal is reporting that a few dozen are being laid off in the company, which has about 600 employees.

Online 100

Online Retail Digital Strategies Branding 100

PYMNTS

JUNE 5, 2019

“Together, we are uniquely positioned to offer consumers in Russia and neighboring countries an innovative shopping experience by combining social platforms with commerce, as well as enabling regional brands and [small businesses (SMBs)] to sell their products locally and globally.”. Group ,” said Gevork Vermishyan, CEO of MegaFon.

Digital Strategies 122

Digital Strategies Groups Mobile Regional 122

The Financial Brand

MARCH 31, 2021

Banking providers need to up their digital marketing game in a post-COVID world and recalibrate strategies in the ever-changing 'new normal.'. The post 10 Digital Marketing Tips for Banks & Credit Unions to Implement ASAP appeared first on The Financial Brand.

Marketing 34

Marketing Strategy Branding Marketing Strategies 34

The Financial Brand

APRIL 2, 2023

This article Digital Marketing Is Still Falling Short, But How to Do Better Is Clear appeared first on The Financial Brand. And what must banks and credit unions do to finally show better results from their digital marketing efforts? What's the holdup? Our research offers some insight.

How To 35

How To Marketing Branding Digital Strategies 35

PYMNTS

DECEMBER 5, 2019

Quick-service restaurants (QSRs) have heard the call for innovative digital ordering capabilities, with several major brands stepping up their investments in this area. The company will deploy delivery-focused kitchen management solutions from ConnectSmart to more than 900 locations in these two global markets.

Innovation 131

Innovation Houston Metro Mobile 131

The Financial Brand

APRIL 2, 2023

This article Digital Marketing Maturity Still Lags in Spite of More Tools in the Toolbox appeared first on The Financial Brand. Regulatory compliance, legacy technology and lack of expertise prevent banks and credit unions from achieving maturity in their digital market efforts. What's the hold-up?

Tools 31

Tools Marketing Compliance Branding 31

Abrigo

MARCH 6, 2017

2) @GonzoBanker – Cornerstone Advisors’ totally opinionated take on technologies, strategies, vendors and “anything else we run across in the trenches of the banking industry.” 3) @JohnRBarlow – John Barlow is president of Barlow Research, which provides market research for commercial banks.

social media 150

social media Lending Community Community Bank 150

PYMNTS

DECEMBER 15, 2017

Today, it’s also about telling a story and building an experience that makes customers want to shop with the brand again. Yet luxury brands have been slower than most other retailers to embrace digital innovation – for storytelling or for anything else. If they’re not there, they’re losing out to other brands who are.

Retail 129

Retail Branding Mobile Tools 129

Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. What will be different this holiday season and how to adjust your strategy accordingly. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient.

Marketing 294

Marketing Branding Data Industry 294

Perficient

JULY 20, 2020

What are marketing personas versus UX personas? Marketing personas define broad audience demographics. Marketing personas pinpoint the demographics of who to target, their affinities, and one key message that might resonate. Marketing persona: “women, ages 35-50, married with kids, income over $60K”.

UX 332

UX Meeting Groups Data 332

PYMNTS

MARCH 27, 2019

To present brands that allow them to stand out from retail competitors, merchants in the hospitality space are turning to innovations. Restaurant Brands International CEO Jose Cil told CNBC , “We thought the coffee subscription would be a good way to bring people in, raise some excitement at Burger King.” More than half — or 54.2

Innovation 130

Innovation Branding Retail Meeting 130

Insights on Business

MAY 12, 2017

To further complicate the landscape, customer expectations continue to evolve, as they anticipate seamless service and experience across brand touchpoints. The cultural strategy, nimble operating models, and traction with niche customer bases mean that emerging fintechs can help established firms penetrate new and adjacent markets.

Customer Experience 154

Customer Experience Fintech Analytics New York 154

PYMNTS

OCTOBER 31, 2016

billion Mastercard and Maestro branded cards out in the field, up six percent year over year. One is the “digital by default strategy” through which issuers are able to auto enroll cardholders through their banking applications, a process that Banga said “drives scale for us.” How fares the global economy?

Digital Strategies 100

Digital Strategies Strategy US Cards 100

PYMNTS

NOVEMBER 1, 2017

Mastercard came out ahead of Wall Street’s forecasts when its Q3 earnings report hit the wires before the markets opened yesterday – notching a beat on both earnings and revenue, with significant growth in transaction volume and global market share. Markets rewarded the good news with a 1.8 ” By The Numbers. As of Sept.

Cards 122

Cards Security Branding Florida 122

PYMNTS

NOVEMBER 1, 2017

Mastercard came out ahead of Wall Street’s forecasts when its Q3 earnings report hit the wires before the markets opened yesterday – notching a beat on both earnings and revenue, with significant growth in transaction volume and global market share. Markets rewarded the good news with a 1.8 ” By The Numbers. As of Sept.

Retail 112

Retail Cards Security Branding 112

PYMNTS

MARCH 6, 2020

For example, say you’re in the market for a new car. Rizvi has retained a marketing company to focus on brand awareness and customer acquisition. “We We have a good digital strategy around social media, YouTube and a couple of other channels. They will accept 76 floats at $500.00

Hawaii 141

Hawaii social media Innovation Digital Strategies 141

Social Assurance

JUNE 21, 2021

– Social Assurance, a software and marketing solutions leader in the financial services industry, has announced that Jaime Falkner, CFMP, has joined its team as their Client Growth Manager. After sitting in the seat of the bank marketing director, I find so much joy to be a strategic partner with those bank marketers.

Marketing 15

Marketing social media Community Branding 15

PYMNTS

OCTOBER 11, 2019

This week the big headline generator wasn’t anything that either brand was selling, or doing in service or sales, but instead what a spokesperson said — specifically what they said about the current controversy over Amazon’s place in claiming the consumer’s whole paycheck. Big Plays of the Week: The Digital Brand Reshuffles .

Leadership 100

Leadership Apple Branding Retail 100

PYMNTS

FEBRUARY 23, 2018

Taco Bell is living más as it pulls ahead of Burger King as the fourth-largest quick-service restaurant (QSR) brand with new delivery options and, yes, nacho fries. percent in 2017, Taco Bell has been drawing in customers with new food items, a Live Más marketing campaign and new nacho fries for $1. But McDonald ’s Corp.

Online 101

Online US Payments Mobile 101

Cisco

APRIL 7, 2019

It’s clear retail banks need to adapt to emerging trends to stay relevant in today’s market. Mobile-first banking is an immediate driver of digital strategy. How Chatbots and Voice are Shaping the Future of Banking (The Financial Brand). According to Joe Sullivan, CEO of Market Insights, Inc., “We

Trends 64

Trends Cyber Security Big Data Analytics 64