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More Than a Brand Steward: The Redefined Role of CMO

Perficient

Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. How to Get There. This is not a short-term trend either. The short answer is No.

Branding 378
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PRSA NJ Panel on Brand Storytelling and Content Marketing [PODCAST]

Bank Innovation

Justin Gianninoto, director of digital strategy, presented at PRSA NJ’s “Brand Storytelling & Content Marketing” seminar to discuss how to get results for your company or organization with great storytelling.

NJ 150
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How Analytics Can Help Fashion Brands And Retailers

PYMNTS

What does it take for a fashion brand to stay on top of the trends? But not all brands excel at crawling the web for information relevant to their businesses. “A Brands and retailers work on a global scale, after all. For multinational brands, this functionality could help perfect their local pricing.

Analytics 162
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Test And Measure: How To Capture The Retail Digital Shift

PYMNTS

The digital shift, to paraphrase Gil Scott-Heron , will not be televised – but it will be measured. Retailers and direct-to-consumer (D2C) brands that are now seeing their eCommerce sales take flight would be remiss to ignore the data being generated by the digital shift and the potential marketing opportunities.

Retail 130
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Digital Marketing Is Still Falling Short, But How to Do Better Is Clear

The Financial Brand

This article Digital Marketing Is Still Falling Short, But How to Do Better Is Clear appeared first on The Financial Brand. And what must banks and credit unions do to finally show better results from their digital marketing efforts? What's the holdup? Our research offers some insight.

How To 35
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What Quibi’s Flameout Teaches Us about Behavior Change

Perficient

By applying the FBM to the Quibi story, we can learn much about what ailed the platform and how to avoid similar missteps in future product planning. For any brand that promises to entertain, motivation should center on pleasure. The FBM is made up of three primary factors ­­— Motivation, Ability, and a Prompt (MAP).

US 294
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Digital Strategies – Understanding Consumer Behavior on Your Website

Filene

They are not just about measuring how many visitors you get, but about the performance of the content and how your visitors are interacting with your brand. How to decide which metrics to track based on the goals of your organization.