Branding Customer Experience Digital Strategies How To 
Perficient
NOVEMBER 30, 2020
Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. How to Get There. This is not a short-term trend either.
Perficient
OCTOBER 29, 2020
By applying the FBM to the Quibi story, we can learn much about what ailed the platform and how to avoid similar missteps in future product planning. For any brand that promises to entertain, motivation should center on pleasure. The FBM is made up of three primary factors — Motivation, Ability, and a Prompt (MAP).
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Insights on Business
MARCH 6, 2019
Gartner credits this to the “maturation” of AI capabilities and how rapidly AI has become an “integral part” of digital strategies. [2] 2] How do you do better predictions, how do you automate things you don’t want to do, how do you optimize your business? 1] Accelerating the Journey to AI: [link]. [2]
Insights on Business
MAY 12, 2017
To further complicate the landscape, customer expectations continue to evolve, as they anticipate seamless service and experience across brand touchpoints. In an industry, where the never-ending battle is for customer experience, loyalty, and top talent, what are the ways in which incumbent firms can reinvent their businesses?
PYMNTS
DECEMBER 15, 2017
Today, it’s also about telling a story and building an experience that makes customers want to shop with the brand again. Yet luxury brands have been slower than most other retailers to embrace digital innovation – for storytelling or for anything else. It’s a way to connect with customers,” Mikhailov said.
Cisco
APRIL 7, 2019
Consumers crave a customized experience. Mobile-first banking is an immediate driver of digital strategy. While banks work to build the right customer experience across channels, emerging technologies like voice-first banking and intelligent chat bots gain footing. How to deal with Big Data: 1.
Cisco
APRIL 7, 2019
Consumers crave a customized experience. Mobile-first banking is an immediate driver of digital strategy. While banks work to build the right customer experience across channels, emerging technologies like voice-first banking and intelligent chat bots gain footing. How to deal with Big Data: 1.
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