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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

Branding 202
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BankBazaar Turns 15: Celebrating a Decade and a Half of Innovation and Diversity

BankBazaar

With this innovation, customers could complete the Know Your Customer (KYC) process online, swiftly and effortlessly. New Launch Party with Co-Branded Credit Cards 2021 was a year of celebration as BankBazaar joined hands with YES BANK and RBL Bank to introduce co-branded Credit Cards.

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Online-Only Brands Come Of Age At The Right Time

PYMNTS

While a very real glass ceiling might be under assault in the political field, online-only brands that eschewed traditional methods of starting up are seeing themselves approach a limiting barrier of their own kind. Rather than be held back, though, more than a few brands are proving strong enough to break through.

Branding 100
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Five Ways QSRs Are Driving Digital Innovation

PYMNTS

New technology continues to change the way consumers order and pay for quick-service restaurant (QSR) food: Kiosks and online ordering, among other experiences, let consumers ditch the counter for faster and higher-tech alternatives. Not all digital innovations are perceived by consumers the same way, however. out of 100. out of 100.

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Cooler Screens Brings New Look To Retail Innovation

PYMNTS

By replacing the traditional glass display doors with high-definition, multi-functional video screens, Cooler Screens (yes — it’s a double entendre) not only displays products and information but creates a brand new revenue stream for retailers. sales lift is not a common thing.”. “We

Retail 277
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Retail 2020: Looking Back On D2C Brands

PYMNTS

Direct-to-consumer (D2C) brands came in two flavors during 2020. The second flavor were the brands that had seen traction before the pandemic and flourished during it with innovative marketing, fresh business models and cool packaging. The seven-year-old D2C hybrid brand has received $4.7 That group is more exciting.

Branding 162
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Press Release: BankBazaar Marks Third Year of Growth; Hits Rs. 215 Crore Revenue

BankBazaar

BankBazaar.com, India’s leading fintech co-branded Credit Card platform and online platform for free Credit Score, marks its third consecutive year of fast and sustainable growth, with an unaudited operating revenue of Rs.215 in co-brand Credit Cards in force compared to the previous year. .” 215 Crore in FY24.