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Deep Dive: Travel, Hospitality Get A Millennial Makeover

PYMNTS

Millennials have long been sought-after travel and hospitality customers, partly because they are perfectly placed to seek such experiences. This unique status creates both opportunities and challenges for firms in the space, as millennials search for the experiences they crave. Furthermore, millennials are set to spend $1.4

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Kohl’s To Tap Into Facebook Data To Create Millennial Clothing Line

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The fashionistas posting on Facebook have the attention of Kohl’s , which is looking to create a curated clothing line based on the brands people are wearing most, the Motley Fool reported Sunday (Aug. Kohl’s is teaming up with the social media giant to uncover emerging brands that millennial shoppers consider cool.

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Mobile Game Shows Offer Brands Prized Millennial Viewers

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Millennials are a force to be reckoned with, as they are made up of approximately 90 million individuals with significant spending power: By 2030, their aggregate annual income is projected to be more than $4 trillion. Attracting Millennials. Approximately 75 percent of Gravy’s users are millennials. Second Chances.

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How Brands Can Turn B2B Buying Into A Positive Experience

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As more manufacturers and other sellers migrate their sales strategies online, they're seeking to please online shoppers the same way Amazon has done for individual consumers. For brands and their manufacturers, Amazon can be a powerful influence. But B2B eCommerce is not the same beast as B2C. It is their job. 1 priorities.

Branding 269
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Special K, Other CPG Brands Step Up D2C Efforts

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20 for its Special K brand. The flavors were “inspired” by Twitter conversations the brand had with consumers. But it is innovative from the marketing standpoint and also hits on the theme of collecting data to sharpen those marketing campaigns once they’re done. The promotion started Sept. found that 54.6

Branding 183
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Are Millennials Really Killing Canned Tuna, Too?

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The millennial path of destruction allegedly continues, with those young consumers now taking blame for the decline in the popularity of canned tuna — a product that joins a casualty list that already includes diamonds and restaurants such as Applebee’s. Before we get to that, let’s review the newest charges leveled against millennials.

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The Complexities Of Wooing Bridge Millennials

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Sales have slipped consistently and only showed slight signs of improvement last quarter, mostly driven by J.Crew’s sub-brand Madwell. Meanwhile, the brand carries a heavy debt load and has been a consistent feature on lists of once powerful brands now facing the possible risk of bankruptcy. You can’t be one price.