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Were online customers more satisfied during the COVID-19 pandemic?

Perficient

Other companies who were late to creating digital customer experiences suffered as people stayed away from traditional stores and shopped online. Some might think that online stores would have done better than brick and mortar stores during the pandemic. Digital transformation isn’t just having an online store.

Online 421
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Brands Go Direct To Consumer Online: Now What?

PYMNTS

Bringing a brand directly to consumers over digital channels was an option to consider in the pre-pandemic world — but the question for brands today in our radically digitized world is not if, but when, according to sticky.io They have to optimize every touchpoint that the customer has with their brand.”.

Branding 230
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Cosmetics Brand Natura Exposes Customer Data

PYMNTS

based in Sao Paulo, inadvertently left hundreds of gigabytes of its customers’ personal and payment-related information publicly available online. Sen told The Hacker News that the exposed data included account login cookies and archives containing data from the servers and users. Natura & Co.

Data 234
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NEW DATA: The Six Reasons Why More Consumers Are Buying Directly From Brands

PYMNTS

The use of online direct-to-consumer (D2C) channels to purchase consumer-packaged goods (CPG) has grown by 50.1 percent since the pandemic began, surpassing the growth of online marketplace use in key product categories like food and clothing. These shifts are reflected in consumers’ growing tendency to try new brands.

Branding 245
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Online Banking Without Third-Party Cookies

Since the inception of cookies in 1994, advertisers and brands have come to depend on them as a tool to help websites remember users. Consumers have tolerated them as a necessary cost of doing business online, even as they’ve grown to loathe them.

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Digital Shift Gives Rise To DTC Brands

PYMNTS

The second is the rise of direct-to-consumer (DTC) brands. Last year, DTC online sales reached an impressive $14.28 It also accelerated the rise of DTC brands, but not for the same reasons. DTC brands drove into the pandemic and adapted to it to catch the digital shift. There are two kinds of DTC brands that have arisen.

Branding 251
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Perficient’s Cloud Modern Data Platform Approach – Customer Journey & Capabilities

Perficient

can leverage the Modern Data Platform approach. This Digital Transformation approach will help enterprises looking to re-platform, helping various Line of Businesses embark on the journey for Self Service Analytics, Modern fully managed Data Platform services etc. We then present a Functional, Capability and technical Matrix.

Data 497