Perficient

NOVEMBER 30, 2020

Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. This is not a short-term trend either. The short answer is No.

Branding 378

Branding UX Customer Experience Marketing 378

South State Correspondent

MARCH 23, 2022

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Their secret – fanatical customer service. Instead of marketing, the Bank strategically focuses on two areas – product development and customer service. and became the most valuable bank in Latin America.

Branding 221

Branding social media Strategy Data 221

PYMNTS

DECEMBER 13, 2019

Verizon’s 5G Labs and Snapchat said they are working to push the boundaries of what it means to experience live events as well. to create unique experiences and new offerings,” said Frank Boulben, senior vice president of marketing and products, Verizon Consumer Group.

Customer Experience 136

Customer Experience social media Video Retail 136

Perficient

NOVEMBER 6, 2020

Whether you’re checking your bank balance, getting an oil change, or enjoying another curbside pickup for Taco Tuesday, everyone loves a great customer experience. And if you’re on the other side of that exchange, everyone wants to make their customers happy and coming back for more.

Customer Experience 427

Customer Experience UX User Experience Branding 427

PYMNTS

DECEMBER 22, 2020

It's no secret that restaurants have been hurting since the pandemic caused a seismic, almost-overnight shift in their customer engagement strategies. The QSR began as a hot dog stand in New York City’s Madison Square Park in 2001 and has since grown to become a global brand, with more than 250 locations around the world. .

Customer Experience 162

Customer Experience Tools New York Strategy 162

Perficient

FEBRUARY 28, 2024

With new risks, shifting market dynamics, and the unstoppable march of technology, the insurance industry finds itself at a crossroads. A robust digital strategy and API development plan are imperative for success : Partnerships and experiences serve as extensions of carrier brands, necessitating careful cultivation.

Innovation 251

Innovation Regional Strategy Trends 251

PYMNTS

OCTOBER 8, 2020

She said the biggest and best-in-class brands had been on that path long before the pandemic. Brands will need to build up their omnichannel muscles in order to compete,” Tran said. Instead, Tran said a set of application programming interfaces ( APIs ) that work across channels manage the back end, giving brands speed of execution.

Customer Experience 160

Customer Experience Branding Video Data 160

Perficient

JULY 19, 2023

In today’s rapidly evolving technological landscape, artificial intelligence (AI) has emerged as a game-changer for various industries. By harnessing the power of AI, regional insurance carriers can streamline their operations, enhance customer experience, and make more informed decisions.

Regional 221

Regional Customer Experience Strategy Policies 221

Perficient

NOVEMBER 12, 2020

Digital agencies merged decades-old creative and marketing experience with emerging user experience and interactive technology expertise to accelerate the dot com boom and give countless brick and mortar companies their digital start. But, as brands commoditize digital offerings, creative is not enough. Data + Marketing.

How To 508

How To Branding Customer Experience Industry 508

Perficient

JULY 20, 2020

Nate has spent the majority of his career focusing on developing digital marketing strategy-led solutions. His business-priority-first focus is centered on understanding client’s challenges in acquiring, engaging, and retaining customers through a data-driven, iterative approach. Digital Frictionless Customer Experience.

Customer Experience 526

Customer Experience Analytics Leadership Marketing Strategies 526

Perficient

APRIL 20, 2023

In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. However, it’s not always obvious which of the many potential technology vendors and implementation partners will best drive an organization’s desired business goals.

Marketing 294

Marketing Marketing Strategies social media Strategy 294

Perficient

DECEMBER 2, 2020

Our financial services team recently spoke with the great Jim Marous, the co-publisher of The Financial Brand and the publisher of the Digital Banking Report. We were prepping for our webinar, “ Digital Strategy Lessons Financial Institutions Can Learn From Top Brands in Other Industries ,” which we’re co-hosting with him on December 8th.

Data 294

Data Customer Experience Case Study Branding 294

Perficient

MARCH 25, 2021

Scott Albahary, Perficient’s financial services chief strategist, and I recently spoke with the Western Bankers Association about using empathy and personalization strategies to improve debt collection and recoveries. Retention and brand loyalty can be improved by helping to resolve delinquencies for customers.

Tools 493

Tools Technology Strategy Branding 493

Perficient

JULY 15, 2020

Marry in people, process and technology and you have Producers and Consumers with a great value add. The explosion of data and advances in digital technologies has completely disrupted our industry as service / solution providers. We at Perficient leverage Customer Experience Mapping the most.

Data 497

Data Customer Experience Analytics Industry 497

Perficient

JUNE 15, 2020

As mentioned, most marketers immediately think of AI and technology tools including live chat, chatbots, and social monitoring. However, conversational marketing isn’t just about new technology and the use of that technology alone to nurture genuine conversations. It’s an Old School concept that meets New School technology.

Meeting 443

Meeting Marketing User Experience Marketing Strategies 443

PYMNTS

OCTOBER 5, 2020

The Carrboro, North Carolina-based chain has used its technology-first strategy to get, keep and grow its customer base – even while its stores were shut down early in the pandemic. Fleet Feet has come up with proprietary technology to address that. More than one million Fleet Feet customers have used the technology.

Technology 131

Technology Retail North Carolina National 131

Perficient

JANUARY 5, 2021

Perficient’s AVPs represent a cross-section of the firm’s end-to-end digital consulting portfolio, and will provide leadership and strategy for areas including management consulting, cloud platform solutions and integration technologies, custom software development and mobile solutions, and optimized global delivery capabilities.

Leadership 531

Leadership Denver Charlotte Ohio 531

FICO

SEPTEMBER 28, 2020

I’ll be participating in an excellent panel, “ Balancing Fraud Prevention & the Customer Experience ,” at the first virtual edition of CBA LIVE , the must-attend annual event for the retail banking industry. If that technology description sounds daunting, don’t be put off. Our panel of experts will break it down for you.

Customer Experience 59

Customer Experience Fraud Strategy Compliance 59

South State Correspondent

APRIL 23, 2024

Banking has a similar physics problem when management juggles strategy, risk/profitability, and customer behavior. The Three-Body Problem in Banking If you have two forces, such as profit maximization and customer experience, you can optimize the solution to any point a bank desires. The problem is currently unsolvable.

Risk Management 195

Risk Management Strategy Management Customer Experience 195

Perficient

JANUARY 16, 2023

Put simply, embedded finance is the placing of a financial product in a nonfinancial customer experience, journey, or platform. . For instance, they may see embedded finance as the driving agent for improving customer service, growing an existing customer segment, or launching a new product extension to meet a perceived need. .

blockchain 275

blockchain Software Customer Experience Strategy 275

Perficient

SEPTEMBER 15, 2020

Consumers expect technology to work intuitively, regardless of its underlying complexity. And in healthcare – an industry that tends to segment consumers into patient or member experience silos – consumers increasingly expect a seamless, holistic, digital health journey. portals, apps, communications and content strategy, etc.)

User Experience 427

User Experience Innovation Branding Customer Experience 427

The Financial Brand

SEPTEMBER 26, 2021

Operational improvement in banking provides the foundation for increased efficiencies, improved customer experiences and new business models. The post Improved Digital Banking Customer Experiences Requires Operational Excellence appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Customer Experience 43

Customer Experience Operations Digital Banking Banking Trends 43

Perficient

FEBRUARY 22, 2023

All I can do is hopefully lay out some ideas and concepts to help you and your teams make the decisions that are best for your organization and your specific challenges, whether they be in customer experience, innovation, claims, data usage, etc. In conclusion, the road to standing up to new technology is not always a smooth one.

Trends 275

Trends Customer Experience Case Study Data 275

PYMNTS

JANUARY 30, 2020

Farfetch, a luxury technology platform, has raised $250 million from Tencent and Dragoneer through the sale of convertible senior notes, according to a release. Tencent is a global technology company based in Shenzhen, China, and Dragoneer is an investment firm based in San Francisco.

San Francisco 228

San Francisco Leadership Technology Branding 228

PYMNTS

JUNE 22, 2020

In her new role, Kabakoff will oversee Lunchbox’s “go-to-market strategy” aimed at giving restaurants an alternative to third-party ordering sites. Her experience includes working with brands like Jamba Juice, ThinkFoodGroup and B.Good.

New York 326

New York Marketing Strategies Customer Experience Maine 326

Perficient

JULY 31, 2020

Customer intelligence – As organizations are striving to evaluate and segment customer acquisition and retention strategies, machine learning will play a critical role in gathering, analyzing, and providing recommendations regarding customers allowing organizations to focus on personalization strategies.

Data 354

Data Analytics Strategy social media 354

Perficient

NOVEMBER 21, 2023

With nearly three decades of experience directing commercial lending, corporate finance, and insurance for leading brands, Perficient’s Insurance Principal, Brian Bell, stands at the forefront of our financial services practice. SEE MORE PEOPLE OF PERFICIENT   It’s no secret our success is because of our people.

Industry 221

Industry Meeting Conference Maine 221

PYMNTS

APRIL 26, 2019

Direct-to-consumer wedding brands are opening stores in real life — and personalizing the customer experience within them through digital technology. At the same time, the brand seeks to create personalization through every one of its touchpoints. In Other Brick-and-Mortar News. percent and 1.0

Branding 123

Branding Retail New York New York City 123

Perficient

FEBRUARY 1, 2021

When done correctly, chatbots increase efficiency while also delivering better customer experiences. Even though nearly 70% of consumers prefer to use chatbots, many automotive companies aren’t yet embracing this technology. Transition from Brand Site to Dealer Site. Servicing/Ownership. Recall Information.

Strategy 409

Strategy Branding Online Marketing Strategies 409

PYMNTS

OCTOBER 4, 2019

Digital self-service kiosks and delivery options could help restaurants provide the seamless ordering experiences customers expect from their favorite brands. Enabling Customers to ‘Own Their Ordering Experiences’ With Self-Service. We want to meet the customers where they want to be.” .

Strategy 132

Strategy Cards Branding Customer Experience 132

PYMNTS

NOVEMBER 26, 2018

Getting the right style often means turning to trusted brands to help them look and feel good. Selling goods from the company’s various brands — whether from its athleisure brand Fabletics or its Savage X Fenty line from musician Rihanna — requires the use of automation and live agents. For many U.S. Outfitting With Omnichannel.

Strategy 108

Strategy Retail social media Online 108

Perficient

JULY 27, 2020

If you’re seeing evidence of these new customers, partnered with very high bounce rates on key pages, then it’s time to look at building out a B2C strategy. People / Process / Technology. Customer experiences will be lacking, your employees will struggle, and your technology won’t be able to support this new business venture.

Analytics 332

Analytics Technology Strategy Taxes 332

PYMNTS

SEPTEMBER 15, 2020

"Consumers today are looking for a guided experience when purchasing products, and hold brands they trust to an extremely high standard," TVPage CEO and Co-founder Allon Caidar said in the announcement. The brand teamed with multiple TikTok influencers to offer tailored denim in this year’s Levi’s Haus Miami activation.

Miami 130

Miami Video Branding Online 130

NCR

MAY 4, 2017

Delivering a coherent omni-channel service for customers is a key goal for many financial institutions. There are many reasons why, one of the most powerful of which is to strengthen brand loyalty and drive revenue generation by providing a seamless, rewarding customer experience. The Effortless Experience 2013].

Strategy 83

Strategy Customer Experience Regional Retail 83

Gonzobanker

SEPTEMBER 4, 2018

Customers love digital self-service—right up until they don’t, and then they want a live person. In our work with banks and credit unions around the country, an unavoidable truth comes up again and again: Even the flashiest digital strategy falls flat without the backing of a strong contact center.

Technology 114

Technology Resources Fraud Strategy 114

South State Correspondent

APRIL 27, 2022

Banks that focus on the customer experience have come to learn that it is not the forward-facing customer experience that matters, but the “total experience” that now counts. Total experience is the business strategy for creating superior customer AND employee experience.

Customer Experience 195

Customer Experience eBook User Experience Policies 195

Perficient

FEBRUARY 4, 2021

Designing with accessibility in mind creates a better site/experience for all users. An accessible site can bring in additional customers and provide brand differentiation from your competitors. An accessible site can also tie in and reinforce your company’s brand values. Using text instead of images when possible.

UX 531

UX Guidelines Compliance Study 531