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Creating a Deposit Advance Product to Boost the Customer Experience

Perficient

According to industry research, 73% of all people point to customer experience as an important factor in their purchasing decisions. Moreover, customers in the financial services industry are increasingly interested in using their go-to firm to cover more of their needs, rather than using multiple providers.

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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

Branding 202
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NEW STUDY: Why Fast Food Isn’t Innovating Fast Enough

PYMNTS

In short, customers want innovation, but restaurants, largely, aren’t giving it to them. The Index’s inaugural edition explores why companies in the $230 billion QSR space struggle to innovate, and how they can change that reputation. According to PYMNTS research, most brands in the QSR space are losing the innovation race.

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Trust in UK startup banks growing among all age categories, data shows

Bank Innovation

The notion that customers don’t trust non-legacy banking brands is starting to fade, at least in the U.K. A study from consultancy A.T. Kearney released this month entitled “How Convenience, Innovation, and Trust Will Shape Tomorrow’s Banking,” noted that while U.K.

Study 293
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Study Finds New Store Openings Lead To Boost In Online Traffic

PYMNTS

According to a recent ICSC study, “ The Halo Effect: How Bricks Impact Clicks ,” when retailers invest in brick-and-mortar stores, their online presence grows. The report notes that physical stores can act like “billboards” for brands, and retailers can use both stores and online retail to drive traffic to each other.

Study 122
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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 2 of 3)

Perficient

What’s more, this shift allowed new entrants to steal mind- and wallet-share at the expense of the established restaurant brands. Attending to these enhancements while anticipating future needs will require retailers to develop even greater agility and innovation across their fulfillment models. Anticipating Customer Needs and Wants.

Meeting 348