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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

Branding 202
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Social Commerce And Livestreaming Attract Big Brands In Southeast Asia

PYMNTS

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. The study also validates the rise of live-selling, or broadcasting of live videos featuring products. Line charges brands for sending messages and livestreaming.

Branding 221
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Innovation Is Key to Credit Union Survival

PYMNTS

The 2020 Credit Union Innovation Index , conducted in partnership with PSCU , found that over 20 percent of members would drop their current CU over lack of innovation. The share of CU members reporting they were willing to change primary FIs over insufficient innovation increased by 4.6 Our study shows that 42.1

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New Study Shows Retailers Are Stepping Up For Safety

PYMNTS

With the most recent COVID-19 studies from PYMNTS reinforcing the need for health and safety in the retail world, some retailers are stepping up to accommodate consumers’ concerns. Grocers must, therefore, be ready to adapt innovative tools, both online and in-store, that can help keep that experience seamless for consumers.”.

Study 131
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NEW STUDY: Why Fast Food Isn’t Innovating Fast Enough

PYMNTS

In short, customers want innovation, but restaurants, largely, aren’t giving it to them. The Index’s inaugural edition explores why companies in the $230 billion QSR space struggle to innovate, and how they can change that reputation. According to PYMNTS research, most brands in the QSR space are losing the innovation race.

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Trust in UK startup banks growing among all age categories, data shows

Bank Innovation

The notion that customers don’t trust non-legacy banking brands is starting to fade, at least in the U.K. A study from consultancy A.T. Kearney released this month entitled “How Convenience, Innovation, and Trust Will Shape Tomorrow’s Banking,” noted that while U.K.

Study 293