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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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Customer Experience – How Service Focused Banks Measure Their Performance

South State Correspondent

It is no surprise that these banks not only have higher customer experience performance but have a higher return on equity numbers. A better customer experience means less churn, a longer account life, more repurchases, more cross-sell, lower operating cost, greater trust, and more forgiveness.

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Rethinking the Customer Experience: Themes from the 2017 Model Bank Submissions

Celent Banking

Customer experience initiatives are typically the most numerous. The standards of customer engagement are constantly changing, and banks are experimenting with new ways to drive increased satisfaction, higher revenue, and greater loyalty. Brands are similar and products/ services are frequently cross-sold.

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FinTechs, FIs Uniting Over Distributed Banking For Disbursements

PYMNTS

Ingo Money CEO Drew Edwards recently told PYMNTS that “Historically, banks have viewed FinTechs through an ‘us versus them’ lens — and rightly so, because, in so many cases, the banks were disintermediated or relegated to become ‘dumb vaults’ for the FinTechs they partnered with. Consumerization Continues. “A

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Corporate digital delivery channels and the customer experience

Celent Banking

Celent feels (and others agree) that it’s important that banks deliver an omnichannel digital customer experience, but the term means different things to different people. An omnichannel experience is even more critical when delivering services to corporate clients.

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What Does Banking Need More: Customer Experience or Product Innovation?

The Financial Brand

Some maintain CX has fallen in importance in the fintech age. The post What Does Banking Need More: Customer Experience or Product Innovation? appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The arguments pro and con provide key insights into banking's future.