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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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Andreessen Horowitz To Offer Free Course On Crypto

PYMNTS

Venture capital firm Andreessen Horowitz is offering a course to help entrepreneurs better understand blockchain technology and cryptocurrency companies, according to a report by CNBC. Dixon said the free course is being offered with “no strings attached,” and that no companies will need to give up any equity stake to take part.

Course 101
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What Innovators Can Learn From Netflix

PYMNTS

But the one thing that might work is taking a page from the innovation playbook that Netflix seems to have written and followed over the last 22 years. A combination of forces — Netflix’s own content and technology innovations and advances in hardware and software — helped them consistently attract more eyeballs.

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Forget Twitter And Instagram, Big Brands Are Moving To TikTok

PYMNTS

“We are investing in our digital channels and are always looking for innovative ways to engage with guests,” the company said in a statement. To dance their way to deliciousness, users must follow the BK brand on TikTok and post their dance/order video on the social media app using a specialized BK soundtrack and #WhopperDance hashtag.

Branding 222
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Snap Launches Partner Program To Help Brands Create AR Lenses

PYMNTS

19) a partner program aimed at making it easier for brands to use and pay for augmented reality (AR) lenses. Snap ‘s lenses enable brands to superimpose content directly onto users’ faces and/or around them, resulting in branded content getting mapped into personal content, noted the report. and followed by the U.K.,

Branding 190
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Charting New Retail Courses With Fitness And Beauty

PYMNTS

And, in beauty retail, online hair and body care brands such as Ouai are growing their presence in the physical world by bringing their products into brick-and-mortar stores like Ulta Beauty. iPhone app-enabled marketplaces such as Trainiac are letting consumers work one-on-one with a personal trainer. All this, Today in Data.

Course 131
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As QSRs Embrace Digital, PepsiCo Ups Its Innovation Game

PYMNTS

When it comes to innovation, go to the source. has joined the ranks of companies and brands setting up innovation labs. QSR Innovation. The PepsiCo innovation effort comes at a time of significant technology development in the world of restaurants, including quick service restaurants (QSRs). Stronger Ties.