Perficient

FEBRUARY 24, 2021

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441

Branding Case Study Digital Strategies Strategy 441

PYMNTS

OCTOBER 3, 2018

Amazon is now promoting its own products inside the listings of competitive brands. According to CNBC , some users searching for various products in beauty, health and household and baby items have reported seeing the link “Similar item from Our Brands” show up at the bottom of the listing.

Branding 148

Branding Trends Report US 148

PYMNTS

JANUARY 7, 2019

There’s a new king of the mountain in the seemingly endless tussle between the world’s four largest companies – Amazon, Microsoft, Alphabet and Apple. 7), Amazon passed Microsoft as the largest company by market value, according to reports. The news gave Amazon stocks a shot in the arm; they rose about 3.5

Company 177

Company Ohio Apple Washington 177

PYMNTS

AUGUST 5, 2020

Drop the ‘os’ and add an ‘io,’ and it’s a company that personifies the fast track to digital commerce success. Thrasio has taken its Amazon-centric business model to a high level at high-speed, snapping up some of the marketplace’s hottest sellers and creating a company that one of its investors says is “revolutionizing eCommerce.”.

America 336

America Marketing Operations Retail 336

PYMNTS

NOVEMBER 19, 2020

Venture capital cash has been flowing this year to companies that plan to buy up sellers on Amazon and help them grow. The firm will use the funds to acquire Amazon sellers and then build up their businesses. So far, Thrasio is the leader in taking on Amazon sellers.

Capital 281

Capital Marketing Branding Groups 281

PYMNTS

OCTOBER 7, 2020

With large dominant players such as Amazon and Walmart grabbing half the business, smaller companies and retailers are looking for ways to compete. That often leads them to outsourced-fulfillment companies like ShipBob to complete the delivery of direct-to-consumer sales. eCommerce’s Two Buckets . But bucket No.

Branding 291

Branding Chicago Retail Online 291

PYMNTS

SEPTEMBER 9, 2020

But the challenge for retailers now is deciding what to do next, Amazon Pay Chief Marketing Officer Kelly Wenzel told Karen Webster in a recent conversation. Or, merchants should explain their sites’ security measures — why companies are asking consumers to provide certain information and how firms will (and will not) use it.

Branding 220

Branding Online Retail social media 220

PYMNTS

NOVEMBER 16, 2020

Germany's Razor Group , which works to acquire and scale Amazon brands, has raised 25 million euros (about $26.7 The money will be used mostly to take over profitable Amazon companies, with growth forecasts having increased "significantly" with the new financing, according to Co-Founder Tushar Ahluwalia , per the report.

Groups 235

Groups Report Marketing Capital 235

PYMNTS

SEPTEMBER 14, 2018

Cashierless stores aren’t just for mega retailers like Amazon to sell prepared food from their kitchens or products from other producers: Beverage brands, among other companies, are getting into the action and choosing this checkout experience for stores that showcase their own products IRL (“in real life”) as a marketing tool.

Branding 139

Branding Marketing San Francisco Seattle 139

PYMNTS

SEPTEMBER 18, 2020

As it aims to develop an online shopping portfolio, Boosted Commerce said it has notched $87 million in investment and has purchased six Amazon fulfillment (FBA) firms. The company intends to "acquire and develop" 100 online shopping consumer packaged brands in the four years to come, according to an announcement.

Branding 213

Branding Online Lending Retail 213

PYMNTS

NOVEMBER 5, 2020

It seems you can buy pretty much anything you want on Amazon these days. But when Perch CEO Chris Bell goes shopping on the world’s largest online retailer , he’s not looking for a deal on socks; he’s looking to acquire companies. Fulfillment By Amazon’s Coming Consolidation. It’s All About A Good Product/Market Fit.

Branding 254

Branding US Operations Marketing 254

PYMNTS

JULY 28, 2020

We’ve talked to a lot of enterprise companies and popular names and also companies that no one has ever heard of that are all wanting to offer direct selling,” Bhatia said. Many are currently selling already on Amazon , but they want to go direct to customers and develop channels outside of Amazon.

Branding 215

Branding Retail Examples Maine 215

PYMNTS

SEPTEMBER 14, 2020

There are more than a few mind-blowing stats about Amazon , most of them having to do with its 44 percent of the eCommerce market, or maybe the $88.9 But not so much is known about the world of Amazon sellers. Here, too, the numbers are staggering: Amazon has more than 2.3

Capital 214

Capital Long Beach Branding Guidelines 214

PYMNTS

NOVEMBER 28, 2019

China is a market that most Western firms — especially online marketplaces — covet. Amazon has learned that firsthand, having shuttered its domestic site in China this past July. By the time of the July closure of the China-based marketplace, Amazon had grabbed only about 1 percent of the market. But the walls are high.

Marketing 176

Marketing Course Strategy Online 176

PYMNTS

JULY 10, 2019

Amazon is expanding its anti-counterfeiting program, called Transparency, to Europe, India and Canada, according to a report by TechCrunch. The program works by adding a T-shaped QR-like code to items to serialize them and help to identify when the item is fake, both on Amazon’s side and the buyer side.

Tools 128

Tools Marketing Branding United States 128

PYMNTS

MARCH 20, 2019

To offer solutions for various skin types, Amazon unveiled a line of skincare products called Belei that come in post-consumer recycled resin bottles. Amazon.com Head of Beauty for Private Brands Kara Trousdale said in the announcement, “Our goal is to help customers spend less time and money searching for the right skincare solutions.”

Branding 109

Branding Retail Survey Report 109

PYMNTS

FEBRUARY 10, 2020

Amazon holds the dominant edge in the market for smart speakers, as about 70 percent of people in the U.S. who use the devices are using an Amazon Echo, according to a report Monday (Feb. percent of users claiming the Amazon Echo as their speaker of choice. Some will be going with other speaker brands — there was 31.7

Marketing 132

Marketing Google US Branding 132

PYMNTS

MARCH 18, 2019

A new study by Marketplace Pulse showed that Amazon-owned private-label brands aren’t as successful as many think, according to a report in Bloomberg. The New York-based eCommerce research firm found shoppers aren’t any more inclined to buy the Amazon brands , even when the company highlights them in search results. “We

Study 108

Study Marketing Branding New York 108

PYMNTS

AUGUST 14, 2020

Amazon India has added an online pharmacy to its offerings in Bengaluru, one of the nation’s largest cities with a population of nearly 12 million. As a part of our commitment to fulfill the needs of customers, we are launching Amazon Pharmacy in Bengaluru.” an Amazon spokesperson has said in published reports.

Online 194

Online Report Meeting Marketing 194

PYMNTS

FEBRUARY 26, 2019

Major retailers are pitching premium baby care products at a less-than-premium price tag with the help of exclusive brands: Walmart is offering Hello Bello exclusively at its stores and its website (and that of the brand). It is also reportedly the inaugural brand rolled out under a platform called Launched.LA.,

Branding 129

Branding Marketing Retail Detroit 129

PYMNTS

SEPTEMBER 15, 2020

While it has been widely touted as a hedge against Amazon Prime’s runaway growth, when the two programs are stacked side by side, something doesn’t add up. A quick thumbnail sketch shows such inequities between the two programs that it’s worth revisiting whether Walmart+ is really an Amazon prime competitor at all.

Branding 151

Branding Retail Online Video 151

PYMNTS

JUNE 19, 2020

Amazon and Italian luxury brand Maison Valentino filed a lawsuit against a retailer Thursday (June 18), alleging the company sold counterfeit goods as the trade in the so-called “gray market” continues to draw attention. Pan did not immediately respond to a request for comment made via its company website.

social media 181

social media United States Branding National 181

PYMNTS

FEBRUARY 1, 2021

The apparel market is a rapidly changing place, a fact underlined by Amazon ’s rapidly growing share of the market. A year ago, PYMNTS research shows, Amazon claimed 9.5 percent of the market. We’re not trying to create another Amazon,” Noormohamed told PYMNTS. The Shifting Market For Boutiques.

Los Angeles 292

Los Angeles Portland Nashville Trends 292

PYMNTS

JANUARY 8, 2020

Amazon is planning to launch a luxury fashion platform in the first half of this year, according to reports. This isn’t Amazon’s first attempt at breaking into the luxury fashion market – the retail giant originally started trying in 2012, but was not successful. Part of the problem the eCommerce brand’s image.

Arizona 133

Arizona Branding Maine America 133

PYMNTS

SEPTEMBER 18, 2018

Amazon has launched a diaper brand called Earth + Eden , a premium brand that reportedly will compete with similar products from the likes of The Honest Company. Amazons said Earth + Eden is an “exclusive” brand for the eCommerce operator — and not a private brand from Amazon.

Branding 139

Branding Operations Company Report 139

PYMNTS

FEBRUARY 19, 2019

The eCommerce giant Amazon’s efforts to create its own private-label offerings in different product categories appears to be on the rise, with the company reportedly recruiting partners in its Amazon Exclusives program, reported Retail Dive. The analyst predicted that total private-label sales in 2018 could be around $7.5

Branding 145

Branding Retail Report Trends 145

PYMNTS

FEBRUARY 19, 2020

And the antagonist, per usual, is Amazon. Reports from Seattle and California say the company is adding a new format and expanding beyond its Amazon Go and Whole Foods brands. The report also states that the supermarkets won’t be cashless like Amazon Go stores. The latter operates without human cashiers.

Los Angeles 155

Los Angeles Austin Community New Jersey 155

PYMNTS

DECEMBER 4, 2020

In announcing the launch of the Walgreens Advertising Group this week, the giant pharmacy chain said that with the help of more than 9,000 stores and 100+ million loyalty members, it would use “advanced data modeling” to connect brands directly with audiences in a digital ecosystem that “surpasses the industry method of digital media buying.”.

Retail 216

Retail Trends Branding Groups 216

PYMNTS

NOVEMBER 11, 2020

Kitchen and laundry appliance company Whirlpool Corporation is rolling out its Swash liquid laundry detergent, which is now available exclusively through Amazon. The “ultra-concentrated” formula gets four times more loads with the same quantity of a “traditional 2x detergent,” according to the company. 11) announcement.

Branding 216

Branding Company Management Marketing 216

PYMNTS

MARCH 17, 2020

While many luxury retailers have found themselves needing to slash prices to keep inventory moving, some luxury brands are switching manufacturing to assist in the coronavirus crisis. A bright spot is also emerging for luxury brands as China recovers slowly. The luxury business is going the distance for COVID-19.

Branding 146

Branding User Experience Retail Trends 146

PYMNTS

FEBRUARY 11, 2019

Among the hottest battles for eCommerce market share involves private label products, with a recent move from Walmart among the latest developments in that particular arena. But the growing use of those brands to attract sales is also leading to more focus on potential challenges for online, private label retail over the next few years.

Retail 158

Retail Branding Online Seattle 158

PYMNTS

APRIL 27, 2020

Amazon is battling fraud amid the COVID-19 pandemic by using video conference calls to verify the identity of new merchants, according to a Reuters report on Sunday (April 26). Amazon has been scrutinized in the past regarding its efforts to combat counterfeits and alleged unsafe merchandise. as well as in China, the U.K. and Japan. .

Video 175

Video Fraud Meeting Conference 175

PYMNTS

JANUARY 22, 2021

It also adjusted marketing to depict s’mores as an ideal treat for a more intimate backyard celebration. Nike has also taken advantage of the D2C trend, with digital sales of its flagship brand and more than 100 percent digital sales growth in North America during the pandemic period. We have a proven playbook, led by digital.”.

Branding 261

Branding Retail Meeting Trends 261

PYMNTS

JANUARY 23, 2019

Amazon has a brand-new product that will deliver packages right to consumers’ doors. At Amazon, we continually invest in new technologies to benefit customers. These devices were created by Amazon, are the size of a small cooler and roll along sidewalks at a walking pace.

Seattle 158

Seattle Apple Washington Community 158

Perficient

NOVEMBER 12, 2020

The digital agency emerged in the 1990s, soon after companies realized that the web would be driving customers to their web site and that they needed to make sure these customers got there. In this rush to market, brands look to their agencies to ensure that their brand expression is sufficiently creative enough to differentiate them.

How To 508

How To Branding Customer Experience Industry 508

PYMNTS

SEPTEMBER 23, 2020

Echelon Fitness is finding itself in hot water with Amazon over Echelon’s new “EX-Prime Smart Connected Bike,” which it claims was developed “in collaboration with Amazon.” This bike is not an Amazon product or related to Amazon Prime,” an Amazon spokeswoman wrote in a statement to Bloomberg. The only problem?

Apple 203

Apple Training Capital New York 203

PYMNTS

SEPTEMBER 4, 2018

Amazon has set a record as the second U.S. company to surpass $1 trillion in market capitalization — Apple hit that milestone a few weeks ago on the heels of a strong quarter. 4), Amazon’s stock hit $2,050.50, surpassing $1 trillion in market cap. In addition to that, Amazon disclosed Monday (Sept.

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Marketing Google New York Branding 100