Perficient

FEBRUARY 1, 2021

Even though nearly 70% of consumers prefer to use chatbots, many automotive companies aren’t yet embracing this technology. While there are OEM-to-dealer complexities to consider, this AI advancement can help solve challenges automotive companies and their customers face every day. Transition from Brand Site to Dealer Site.

Strategy 409

Strategy Branding Online Marketing Strategies 409

PYMNTS

MAY 19, 2020

Reduced store visits and larger order quantities have led to supply shortages that have increased consumers’ willingness to try new brands and new categories,” said Charlie Gage, director of business intelligence at Inmar Intelligence. According to eMarketer, more than six in 10 U.S. adults will be digital coupon users this year.

Branding 239

Branding Retail Meeting National 239

PYMNTS

FEBRUARY 26, 2020

Migrating to Paytronix allowed Qdoba to integrate its already loyal customers, along with a new mobile-branded phone app and its Olo-powered online ordering service, all in one place. The new app will keep it quick and easy for customers to order via mobile means, the company says.

Customer Experience 130

Customer Experience Marketing Strategies Mobile Branding 130

BankInovation

JULY 2, 2020

Financial companies face changing economic conditions, heightened consumer expectations, and growing competition among legacy institutions, digital-native brands, and tech giants. These industry-leaders are thriving in times of intense changes in the marketplace by leveraging […].

Data 75

Data Marketing Marketing Strategies Branding 75

PYMNTS

OCTOBER 18, 2020

FinTech Software-as-a-Service company HighRadius , which works to automate the order-to-cash process, has added a new chief financial officer in Scott Buxton , a press release says. The press release says now is a “crucial time” for HighRadius, and Buxton is joining as the company readies for a period of growth expansion.

Marketing Strategies 161

Marketing Strategies Software Strategy Capital 161

Social Assurance

OCTOBER 22, 2021

What marketers know: traditional marketing strategies have shifted to a digital focus. However, it’s not enough to have a basic digital marketing strategy. A content marketing strategy should be at the core of your digital marketing strategy. Do you have a strong brand identity?

Branding 15

Branding Marketing social media Marketing Strategies 15

PYMNTS

JULY 2, 2018

Direct-to-consumer advertising on Facebook has reportedly hit a rough patch, with spending by brands decreasing there. The trend comes at a time when brands are facing other changes on the social media site. That’s not the only recent news that involves brand and Facebook. Higher Prices. Unwanted Transparency.

social media 124

social media Policies Marketing Strategies Branding 124

PYMNTS

APRIL 16, 2020

At organic skincare company Nuria , that sense of community is built into its DNA. However, the contribution is the latest iteration of a two-pronged business model for the brand. So we said, let’s give our revenue, and then people will know this isn’t something we’re trying to do to get them interested in the brand.

Branding 160

Branding Community Strategy Online 160

PYMNTS

JULY 22, 2020

2) The ongoing elimination of third-party cookies by companies like Mozilla’s Firefox, Apple, and soon, Google. The Collective was conceived by Fayez Mohamood , co-founder and CEO of retail technology company Bluecore. What are now considered as perks or necessary adjustments to the shopping and marketing process (e.g.,

Google 150

Google Groups Retail New York City 150

Social Assurance

FEBRUARY 5, 2021

When we ask financial brands what makes them unique, the answer is often the same: “our people” or “our employees really care.” This answer comes from your brand. What is a brand? It’s more than your logo, the name of your company, or even your employees. Why Does Brand Storytelling Matter?

Branding 17

Branding Community Marketing Strategies US 17

PYMNTS

OCTOBER 10, 2019

PUMA has announced that it is signing a multi-year deal with eSports brand Cloud9 to make clothing for gamers in the same way it makes soccer jerseys and other sports-related apparel. CNBC reported the clothes will cost between $25 and $75 and can be bought on the websites of both companies.

Trends 101

Trends Capital Marketing Strategies Branding 101

Perficient

SEPTEMBER 30, 2020

That’s pretty fast, with more than three-quarters of companies able to literally change their business within weeks. Have the discipline to analyze that data, update your strategy, and make decisions on how to adapt quickly to the trends you see taking place in the market.

Video 508

Video Survey Strategy Marketing 508

PYMNTS

NOVEMBER 26, 2019

To help hockey players stay up to date on the latest sports equipment, eCommerce innovator the PenaltyBox offers subscription boxes comprised of a myriad of hockey essentials, from well-known brands to up-and-coming companies the PenaltyBox team tests themselves. The company’s largest target market is the 12-and-under age group.

Community 161

Community United States Groups Exercises 161

PYMNTS

FEBRUARY 3, 2020

The company combines independent Voice of the Customer research and the digitization of customer activities to anticipate the particular needs of small businesses. Xenon arc’s client list includes known brands in the materials industry. The enhancements target SMBs and mid-market merchants. Europe, Mexico and Brazil. “Go-to-market

User Experience 130

User Experience Washington Leadership Marketing Strategies 130

PYMNTS

SEPTEMBER 17, 2018

To create sales lift and purchase intent without the negative brand effects of discounting, Aberdeen Group, which was created for Blackhawk Network’s Hawk Incentives, discovered that promotions based on rewards can be more effective than discount offers. Companies have certain business goals in mind for rewards -based promotions.

Retail 148

Retail Fort Worth Dallas Marketing Strategies 148

PYMNTS

DECEMBER 16, 2019

Commercial payments technology company WEX announced on Monday (Dec. “We’re excited for the addition of Valero to WEX’s commercial fuel card portfolio, and look forward to deepening the brand’s value in its core markets,” said WEX Senior Vice President of Global Partners Brian Fournier in a statement.

Cards 130

Cards Marketing Strategies Technology Payments 130

PYMNTS

AUGUST 27, 2019

Google lost its second-place spot in smart speaker sales to Chinese tech company Baidu , whose only market is China, according to reports on Monday (Aug. Amazon remains number one, according to market research by Canalys. Google and Amazon were always in the top two spots. In the second quarter of 2019, Amazon shipped 6.6

Google 108

Google Marketing Strategies Branding Marketing 108

PYMNTS

MAY 29, 2020

The company temporarily shut down all stores on March 17 due to the pandemic, which had the expected weight on its overall results. The company says that its offline-online split is about 66 to 33 percent of sales. He said spend among customers who shop both brands increases four to 11 times on average.

Cards 144

Cards Strategy Marketing Strategies Online 144

PYMNTS

SEPTEMBER 11, 2019

The deal calls for the companies to develop what the report called “5G-based business models that can be applied to Shinsegae’s department stores and discount store chain E-Mart as well as various shopping malls.”. Last year saw a boom in brands using VR in this way, including U.K.

Retail 192

Retail San Diego San Francisco Branding 192

Bobsguide

APRIL 4, 2022

Most recently, she was Executive Vice President and Global Chief Marketing Officer at Visa, where she led the organization’s global brand and marketing strategy, including all consumer, B2B, and B2B2C marketing activities that advanced Visa’s brand and business goals.

Branding 60

Branding Leadership Software Marketing Strategies 60

PYMNTS

JANUARY 17, 2018

The most popular time of the day when people drink coffee isn’t just a factoid: It’s a viable marketing strategy. When the iconic Great Atlantic & Pacific Tea Company (A&P) was looking to brand its bulk Brazilian coffee in 1919, it asked consumers when they drank coffee. The strategy would prove to be timeless.

Branding 119

Branding Millennials Retail Strategy 119

PYMNTS

APRIL 5, 2018

In a press release , HMNY said Moviefone is its second acquisition in the consumer entertainment industry, giving it another pillar in its efforts to build out its content marketing strategy and advertising revenue platform for MoviePass. Terms of the deal were not disclosed.

Analytics 100

Analytics Marketing Strategies Branding US 100

PYMNTS

DECEMBER 7, 2018

For most firms, referring to products as “Space Age” is a marketing strategy. This brand exercise allows us to express that.”. The direct-to-consumer brand has also been updating its digital shop, as it is now fresh off a $5 million seed-funding round.

Branding 108

Branding Columbus Exercises Chicago 108

PYMNTS

MAY 4, 2020

After all, his company has the resources and the consumer data to predict the scenarios that could present themselves post-pandemic. But the company’s continued success would seem to depend in part on this knowledge. Marketing strategies have been somewhat shoddy during the pandemic.

Strategy 182

Strategy How To Retail Data 182

PYMNTS

MARCH 6, 2018

“This is the season where you’ll be meeting plenty of relatives and friends, so there’s a need to show your status and having the latest collection from a luxury brand is often seen as a sign of prestige and wealth.”

social media 100

social media Marketing Strategies Branding Meeting 100

PYMNTS

DECEMBER 23, 2020

It needs to be about the whole experience and my relationship with you as a brand. That’s because all consumers are interacting with all sorts of brands all the time, and the ease of interaction is continuously raising the bar for businesses. You’ve got to bring those together, and that is what we're bringing to the market.”.

Strategy 266

Strategy Marketing Marketing Strategies Branding 266

PYMNTS

APRIL 4, 2019

The deal calls for the companies to develop what the report called “5G-based business models that can be applied to Shinsegae’s department stores and discount store chain E-Mart as well as various shopping malls.”. Last year saw a boom in brands using VR in this way, including U.K.

Retail 177

Retail Mobile Course Branding 177

PYMNTS

OCTOBER 5, 2018

The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The site in total offers 500 brands for consumers to choose from, of which only 19 are its own label (a little over 4 percent). million unique visitors come to shop its wares each month — and make a move on the public markets.

social media 135

social media Branding Course United States 135

PYMNTS

JULY 15, 2020

They looked at the marketplace and saw an opening for a new kind of spiked seltzer, this one with tequila instead of the malt liquor used in most seltzer brands. Mitchell will be part of the Onda marketing effort, but not a dominant presence. She will help to guide our marketing strategy as an executive in the company,” Gray said.

Los Angeles 204

Los Angeles New York social media Retail 204

PYMNTS

NOVEMBER 13, 2020

“This has been a transformative year for Shift, and we are embarking on our life as a public company with exciting momentum,” Shift Co-CEO Toby Russell said in releasing the results. Going forward, the company plans to invest in market expansion, branding and marketing strategy, as well as technology-enabled tools to drive efficiency.

Online 214

Online San Francisco Trends Marketing Strategies 214

PYMNTS

JUNE 4, 2019

To change the way consumers buy home cleaning products, eCommerce companies are allowing consumers to purchase eco-friendly concentrates through the refill business model. Reed’s company works with a firm that creates concentrates for a product that is suitable for use in the home. You don’t have to measure,” Reed said.

Strategy 148

Strategy Marketing Strategies Branding Company 148

PYMNTS

APRIL 30, 2018

Samsung Electronics’ shipments declined to less than half of what the company shipped in the first quarter of 2017. With shipments of more than 21 million smartphones in the first quarter, Huawei maintains its first-place position with a market share of around 24 percent. However, the vendor is struggling to shed its low-cost image.

Marketing 116

Marketing Samsung Apple Marketing Strategies 116

PYMNTS

APRIL 20, 2018

In a press release , the company said it hired Canaccord Genuity to handle the equity offering in which, from time to time, it will sell shares up to $150 million. Helios and Matheson Analytics, the majority owner of MoviePass, announced Thursday (April 19) that it is aiming to sell as much as $150 million in stock.

Marketing Strategies 100

Marketing Strategies Analytics Resources Strategy 100

PYMNTS

MARCH 9, 2017

As more companies ready themselves for eCommerce-based marketing strategies, the brick-and-mortar side is also prepping for integrating more connected in-store experiences. In its Evolution of Retail, 2017 Generation Z Shopper Survey, the company looked at shopping habits for the younger post-millennial generation.

Study 114

Study Analytics Millennials Retail 114

South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

Conference 195

Conference Marketing social media Data 195

PYMNTS

JANUARY 10, 2018

When Gap bought Athleta in 2008 for $150 million, the move didn’t cause much of a stir — beyond being considered a hedge play by the retailer against the exploding popularity of Canadian athleisure brand lululemon , which debuted its initial public offering (IPO) in 2007. We’re not like, ‘Oh, it’s all about millennials.’

Millennials 105

Millennials Branding Retail Marketing Strategies 105

Abrigo

NOVEMBER 30, 2015

There are a number of do-it-yourself (DIY) website building companies specifically tailored to accountants. The companies include CPA Site Solutions, Emochila (Acquired by Thomson Reuters), GetNetSet, CCH Site Builder and others. Furthermore, it should all be measurable so that you can assess performance and optimize your strategy.

Marketing Strategies 150

Marketing Strategies Strategy Taxes Resources 150