Branding Company Digital Strategies Online 
Perficient
FEBRUARY 18, 2021
I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. The former being one that is less talking about outside company walls. The Approach.
PYMNTS
JANUARY 20, 2021
Pointing to increased demand for premium products and continued lifestyle changes from the coronavirus, Procter & Gamble reported an 8 percent increase in total revenues Wednesday, led by a 50 percent increase in its online sales. In particular, the company is linking its continued growth with what it calls “constructive disruption.”.
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PYMNTS
OCTOBER 7, 2019
7) in the light of continued losses by its parent company. The Wall Street Journal is reporting that a few dozen are being laid off in the company, which has about 600 employees. These decisions are not taken lightly, but we believe they are necessary to set the brand and business up for long term success,” a spokeswoman said.
PYMNTS
AUGUST 21, 2018
. “With businesses expanding their online presence to create more touchpoints with customers, employees and partners, the boundaries between what’s inside the firewall and what’s outside become less and less discernible, opening a whole new front in the battle between attackers and security teams,” the company wrote in a blog post.
PYMNTS
AUGUST 10, 2018
Traditional retail locations, ranging from fashion and home furnishings to hardware and department stores, have been forced to make significant changes in the face of heightened competition from eCommerce giants like Amazon and omnichannel powerhouses, like Walmart and its online unit, Jet.com.
PYMNTS
FEBRUARY 25, 2016
The lingerie business is booming, thanks in part to Adore Me — a startup that has posted double- and triple-digit growth over the past few years and has shaken the lingerie industry to the core with its fast-fashion model, savvy digital strategies and inclusive “customer-first” mentality. Experts are starting to say yes.
PYMNTS
SEPTEMBER 1, 2020
This means brands should plan for a future that does not rely on department stores or malls to help generate traffic or drive growth. The ideal business model will be one where a brand can profitably sell directly to consumers either online or in-store.”. That’s exactly the thinking behind Macy’s Polaris strategy.
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