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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. Nubank is an example of what happens when you invest in your products in order to differentiate your brand.

Branding 221
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Unveiling the New Perficient People Promise

Perficient

The same way we articulate to our clients exactly why they should do business with us, applying an employer value proposition – sometimes called an employee brand platform – offers candidates and colleagues both the chance to understand the answers to two key questions: “Why do people join Perficient?” communities, and one another.

Community 520
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St. Louis Colleagues Rank Perficient a Top Workplace in 2020

Perficient

Louis and serving thousands of colleagues around the globe, is the leading global digital consultancy transforming how the world’s leading enterprises and biggest brands connect with customers and grow their businesses. See open jobs or join our community for career tips, job openings, company updates, and more!

St. Louis 530
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How Chubbies Went From A Cult Fave To A Highly Imitated Brand

PYMNTS

There are brands that claim to take the customer experience to the max — and then there are brands that redefine what exactly the max means. Chubbies takes its customer community seriously, and it makes it very clear that this is well beyond a marketing ploy. Chubbies is among the latter. Today, Chubbies — still full of the 5.5

Branding 107
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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. What is paid social? Artwork by Oatawa/Getty Images.

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

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15 Twitter accounts every bank executive should follow

Abrigo

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. 13) @BAI_Info – BAI (Bank Administration Institute) provides research, training and industry news.