Social Assurance

JANUARY 11, 2021

In a recent article from Social Media Today , they shared their social media marketing predictions for 2021. Here we have broken down some of those social media trends that you should be paying attention to as a financial marketer. A recent study by Accenture predicts that a total of 2.7 Facebook Pay.

social media 15

social media Branding Trends Tools 15

South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

Conference 195

Conference Marketing social media Data 195

Perficient

OCTOBER 7, 2020

One study indicated a 500% increase in the use of telehealth within the first two weeks of the outbreak. Once we reach that point, marketing becomes more about the performance of a healthcare system and what it can do for a patient specifically, rather than generic brand messages.

Cleveland 309

Cleveland social media System Tools 309

PYMNTS

JANUARY 29, 2018

Despite what the movies told him, archaeology was not an interesting course of study for him at all — Mycoskie likened the experience to “watching paint dry.”. Those customers are also going to discover lots of shoes that look just like theirs that maybe don’t have as strong a social mission — or just aren’t as well made.

social media 104

social media Study Branding San Francisco 104

Social Assurance

SEPTEMBER 10, 2021

In the first segment of our Building a Brand series, we defined what a brand is and the importance of differentiating your brand message within the financial industry. Once you’ve established that brand message and clarified your brand direction, it’s time to begin rolling out your new and enhanced financial brand.

Branding 15

Branding social media Case Study Study 15

PYMNTS

MAY 6, 2019

Particularly popular, according to the report, are Louis Vuitton, Chanel, Gucci, Nike, Fendi and Balenciaga-branded items. According to Ghost’s data, 20 percent of all fashion posts on the site feature at least one counterfeit item, and the study was able to find at least 50,000 accounts either promoting or directly selling counterfeit goods.

social media 123

social media Branding Survey Report 123

Social Assurance

MARCH 1, 2021

It takes less than 30 seconds to look up a financial brand, learn where they are located, and explore the services they provide. In order for your financial brand to stand out, you have to cover all your bases. In order for your financial brand to stand out, you have to cover all your bases.

Branding 15

Branding social media Online Case Study 15

William Mills

OCTOBER 6, 2016

Well, fast forward to today, and I would actually add a fourth component: social media. Yes, Facebook, Twitter, LinkedIn, Snap Chat, Instagram and many others are giving credit unions another avenue to use for branding. The social media space is very real and takes its marketing very seriously.

social media 76

social media Video Branding Groups 76

Social Assurance

NOVEMBER 16, 2021

Financial brands are uniquely positioned to remedy this pain with a key competitive advantage: their financial literacy programs. To leave your mark on your community, here are a few ways your brand can maximize its financial literacy program. There is a lot of competition vying for the attention of financial brand customers.

Branding 15

Branding Resources Community social media 15

Social Assurance

FEBRUARY 12, 2021

Social media is a valuable medium for financial brands to grow their audience, increase their customer, and generate sales. If you’re just starting out with social selling, we’re putting together this content series to help you craft winning social campaigns from the start. Why Social Selling?

social media 15

social media How To Branding Online 15

Social Assurance

MARCH 8, 2021

Snapchat recently published a study detailing the insights gathered from over 27,000 daily Snapchat users, providing in-depth insights into what they pen as “The Snapchat Generation.” Determining how your brand can capture their attention and engage them is a crucial strategy for future growth and brand loyalty.

Branding 15

Branding Strategy Community Study 15

South State Correspondent

JULY 24, 2023

We studied the movie’s playbook and uncovered some lessons banks can use. The brand amplified its marketing spend by creating a consistent theme of products and partnerships that reinforced themselves. Bank Lesson : Banks should consider developing and amplifying a signature brand element through their marketing.

Marketing 195

Marketing social media Branding Apple 195

NCR

JUNE 20, 2016

This is true for all industries and service segments including established institutions such as the banking community. Studies find that characteristically, Millennials tend to: Be multitaskers and wear many hats. Studies find that characteristically, Millennials tend to: Be multitaskers and wear many hats.

Millennials 40

Millennials social media Guidelines Branding 40

Independent Banker

DECEMBER 31, 2022

We recently spoke with community bank CEOs from across the country to gain insights on how they’re proactively positioning to manage risks and take advantage of growth opportunities in the coming year. Following some respite in 2022, community bankers are bracing for a tougher economic landscape ahead in 2023. By Beth Mattson-Teig.

Community Bank 91

Community Bank Community Tampa North Carolina 91

Independent Banker

MARCH 15, 2015

Jaded by a lifelong exposure to slick media campaigns by high-powered corporate interests, millennials trust individuals more than organizations. But do community banks know the unwritten rules of successfully engaging with millennials? that analyzes financial demographic trends.

Millennials 70

Millennials Community Bank Community social media 70

Independent Banker

FEBRUARY 24, 2015

Jaded by a lifelong exposure to slick media campaigns by high-powered corporate interests, millennials trust individuals more than organizations. But do community banks know the unwritten rules of successfully engaging with millennials? that analyzes financial demographic trends.

Millennials 70

Millennials Community Bank Community social media 70

Social Assurance

JULY 9, 2021

As remote and online communities become more commonplace, opportunities abound for lenders to leave their mark in these spaces. Building a profitable social circle requires a few steps. Content on social media already faces a lot of competition. Your competitors in the social sphere are valuable examples to study.

social media 15

social media Online Resources Community 15

Social Assurance

OCTOBER 7, 2020

Say hello to Sarah – our graphics and brand manager! She has been with Social Assurance since 2016 and is currently enjoying her favorite month of the year. What is your role at Social Assurance and what do you like most about your job? They are a vital part of any community they are in. Learn more about her below.

social media 15

social media Kansas City Kansas Branding 15

Social Assurance

OCTOBER 10, 2017

Establishing yourself as the community bank is a process. A previous post in this series mentioned the benefits of sponsorships and how it helps raise awareness of your brand. Other insights are available covering topics such as donations, community drives, marketing and more. While it is not necessarily quick – it is effective.

Community Bank 12

Community Bank Community social media Study 12

Social Assurance

OCTOBER 10, 2017

Establishing yourself as the community bank is a process. A previous post in this series mentioned the benefits of sponsorships and how it helps raise awareness of your brand. Other insights are available covering topics such as donations, community drives, marketing and more. While it is not necessarily quick – it is effective.

Community Bank 12

Community Bank Community social media Study 12

PYMNTS

AUGUST 26, 2016

Nielsen’s study says that “the best way to reach consumers in a world with myriad options is to be the best option,” but how does one do that when the number of competitors grows at almost 6 percent year over year? “For In 2011 there were about 170 channels available per household. In 2012, there were 180, and a year later, there were 190.

Mobile 100

Mobile Retail Video social media 100

PYMNTS

AUGUST 26, 2016

Nielsen’s study says that “the best way to reach consumers in a world with myriad options is to be the best option,” but how does one do that when the number of competitors grows at almost 6 percent year over year? “For In 2011 there were about 170 channels available per household. In 2012, there were 180, and a year later, there were 190.

Mobile 100

Mobile Retail Video social media 100

PYMNTS

AUGUST 10, 2016

Though it’s easy to see why other happenings in and around the country have overshadowed Brazil’s tech community, Rio de Janeiro’s tech scene is quickly earning notoriety. It’s unfortunate that its growing tech scene may not be at the top of the list.

Innovation 100

Innovation Apple social media America 100

PYMNTS

OCTOBER 29, 2018

Facebook … and the Facebook Community. In fact, according to our recent study, they come in dead last. And its future is very much in the hands of a community that thinks differently about Facebook today, with many now thinking twice about how and how often they use it. The scariest thing for Facebook is the people who use it.

Payments 196

Payments Google Apple Innovation 196

Independent Banker

AUGUST 25, 2016

to boost your community bank’s. social media presence. With the average individual spending 100 minutes on social media each day, it’s entirely possible for community banks to share some of that screen time. 2016 IB Social Media Leaders. View 2016 IB Social Media Leaders here.

social media 70

social media Community Bank Community Video 70

PYMNTS

NOVEMBER 9, 2018

The new shops will feature 100 popular small businesses and digital brands on Facebook and Instagram into retail stores, and will be housed in The Market @ Macy’s. The Market @ Macy’s helps both emerging and established brands reach new audiences by showcasing them in a physical space inside Macy’s.

Video 153

Video Las Vegas San Antonio Branding 153

CB Insights

MARCH 27, 2019

Facebook, for example, disclosed that an unprecedented data breach in September 2018 exposed the social media accounts of up to 90M users — including login credentials — effectively compromising access to any site that lets users log in with their Facebook account. But the company is not alone. But Facebook is also accountable.

Google 76

Google Apple Security Data 76

William Mills

JULY 26, 2018

This is the most direct way to communicate everything you want viewers to know about your business. Community focused: This type of video focuses on giving your community content they would enjoy rather than pushing a product. Case studies: Leads are more likely to be convinced by their peers than they are your own sales pitch.

Video 41

Video Marketing social media Fintech 41

NCR

APRIL 28, 2016

By leveraging cost-effective digital tools, institutions can not only add value to their customers through education, but also gain increased exposure in their community. Most bankers are aware of existing social resources such as Facebook, Twitter and LinkedIn. Two useful tools include Infogram and Pablo.

social media 40

social media Tools Resources Analytics 40

Gonzobanker

DECEMBER 22, 2015

No one has been more successful at using social media to generate awareness and a positive image for their bank than Jill (@JillCastilla, @CitizensEdmond). Jill’s use of Twitter is a model for any bank CEO looking to engage on social media. Community bank marketing resources. Freudian Slip Award. C’mon Man!’

Community Bank 60

Community Bank Apple Community Technology 60

CB Insights

OCTOBER 26, 2017

Advances toward AI ‘brain training’ CREDIT: IBM research study Decoding EEG and LFP Signals using Deep Learning: Heading TrueNorth. ” –IBM research study . That may sound exciting, but brain tech is one area where the social media giant is playing catchup with the broader scientific community.

Training 58

Training System Data Study 58

CB Insights

SEPTEMBER 4, 2019

Social media is also helping campers discover new places to visit, then share their experiences with others: 30% of millennials said that they picked a camping spot after seeing someone else go there. BOUTIQUE GYMS & CLASSES ARE spreading AS MILLENNIALS SEEK CHOICE AND COMMUNITY. Source: Gratisography/Pexels.

Millennials 78

Millennials Industry Branding social media 78

CB Insights

SEPTEMBER 10, 2018

Generating new sources of data and putting EHR data in the hands of patients — as Apple is doing with ResearchKit and CareKit — promises to be revolutionary for clinical studies. Big pharma’s AI re-branding . Using AI, researchers are starting to study and measure atypical risk factors that were previously difficult to quantify.

Industry 28

Industry Trends Apple Study 28

Lex Sokolin

AUGUST 6, 2020

The basics are: Tik Tok was big in Asia before an American competitor was purchased and re-branded for $1B: Bytedance Technology Co closed the popular Musical.ly Housing the factories that made branded Western goods, the Eastern generics had the same quality and came from the same assembly lines. fork) and redeploy.

Community 52

Community social media Branding Software 52

CB Insights

OCTOBER 10, 2017

An explosion of new consumer finance brands is transforming how people save, spend, and manage their money. We studied 7 of the fastest-growing personal finance startups of all time, including Robinhood, and dove into what they did to achieve their massive results. In aggregate, they command $1.3 trillion in annual spending.

Tools 78

Tools Millennials US Maine 78

CB Insights

DECEMBER 14, 2017

In the process, these brands, spanning everything from detergent to sneakers, are radically changing consumer preferences and expectations. These well-positioned startups are not just competing with some of the biggest retail brands in mattresses, razors, shoes, and more, by launching their own brands.

Video 78

Video Branding Company Strategy 78