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Retail Branding Comes Off The Back Burner

PYMNTS

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts. And who you were was your brand. “A Your brand attributes are the ones you fall back on when you have to make difficult decisions.

Branding 145
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Title Nine Boosts Its Brand, Customer Experience

PYMNTS

Developing a cohesive environment where both customers feel a sense of community and the website brand matches that can be a challenge. Women’s outdoor and athletic apparel retailer Title Nine is looking to make those changes by adding Kibo’s eCommerce solution to its system.

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Narvar, Simon Partner To Make Retail Returns Easier

PYMNTS

Customer experience platform Narvar is partnering with real estate investment trust Simon to facilitate easier retail returns, according to a press release. Despite our deep roots in eCommerce, we've always believed in the persistent power of physical retail," Amit Sharma , founder and CEO of Narvar, said in the release.

Retail 212
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Diane von Furstenberg, Mastercard Team For Enhanced Customer Experience

PYMNTS

Furstenberg said the partnership is a unique one and will help the company connect with its customers in a real way. Connecting is really important, especially if you want to be a brand that stands out to consumers today,” she said. Store associates will be able to easily share product information and provide timely recommendations.

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How Experiential Retail Is Giving Physical Stores An Edge

PYMNTS

As 2020 unfolds, the retail business has been dramatically altered. But with consumer spending holding steady, it’s important for retailers to grasp the opportunity to create innovative ways to get, keep and grow customers. So, what constitutes experiential marketing for retailers? Wine and cheese for the shoppers?

Retail 210
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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

Honkook Kim and his Gentle Monster Brand is a perfect example. With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. For inspiration in banking innovation, we often look to other industries.

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Chatbots: Friend Or Foe Of Retail?

PYMNTS

From manufacturing to customer service, there have been several parts of today’s workforce that have been automated by some form of smart technology. Over the last few years, chatbots have taken the retail space by storm, helping to automate several key aspects of customer service. Are they helping or hindering?

Retail 179