South State Correspondent

MARCH 23, 2022

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks. Brand Differentiation Step 1: Build an Employee-Centric Culture.

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Branding social media Strategy Data 221

PYMNTS

JULY 24, 2020

a lifestyle brand that offers apparel, accessories and fragrances as well as spirits and hand-rolled cigars. I think this is similar to people having a Neiman Marcus card, a Nordstrom card or a Macy’s card,” Williform explained. Registering And Extending Brand Appeal . BNPL Expands Demographic Reach .

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Branding Los Angeles Atlanta New York City 187

PYMNTS

JULY 30, 2019

is launching its first private-label credit card with Mastercard and Alliance Data. Our new credit cards align with our mission to deliver the best experience for home renovation and design, whether you’re building a custom home or decorating a small room,” said Sanjay Raman, vice president of product, marketplace at Houzz. “Our

Branding 129

Branding Cards Community Analytics 129

PYMNTS

NOVEMBER 19, 2020

Global payment processor Payroc announced Wednesday (Nov. 18) in a company press release emailed to PYMNTS that it has acquired Bluestone Payments. Bluestone Payments, founded by Linda Rossetti and launched in 2006, connects merchants in niche markets to payments programs through a referral system.

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Payments Cards Branding System 251

PYMNTS

NOVEMBER 12, 2020

Wells Fargo & Co is seeking to sell its private-label credit card and point-of-sale (POS) financing unit as part of an ongoing strategic review of its businesses. Selling the private-label credit card unit would be a business reversal for the financial services group. Wells Fargo also reported heightened debit card usage.

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Cards Conference Groups Report 285

PYMNTS

APRIL 1, 2020

billion non-prepaid debit card transactions in 2018, solidifying debit as a staple payment type. They insert or swipe their debit cards at stores’ point-of-sale (POS) devices — or key in details online — and maybe enter PINs, but the behind-the-scenes processes through which transactions are routed are kept invisible.

Cards 141

Cards Payments Security Fraud 141

PYMNTS

OCTOBER 7, 2020

Smaller companies were the focus of innovation in the commercial card space this week thanks to new cards designed for small and medium-sized businesses (SMBs). American Express, Amazon Rollout Card For UK SMBs. American Express rolled out co-branded cards with Amazon for British SMBs.

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Cards Innovation United States Branding 248

The Financial Brand

SEPTEMBER 4, 2023

This article Debit Cards Rule for Point-of-Sale Payments, So Market Them Better appeared first on The Financial Brand. Consumer spending is often done on debit cards, so why not do more to differentiate — and market — these cards as a way to attract deposits?

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Cards Marketing Payments Branding 37

Bank Innovation

FEBRUARY 12, 2018

EXCLUSIVE – What’s a bank to do when it’s core market is somewhere else and it’s trying to establish itself as a major player in a market already dominated by a set of major banks? The answer, at least to Barclaycard, is co-branding. Based in the U.K., Barclays is one of the major banks in Europe. […].

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Branding Strategy Marketing Cards 247

PYMNTS

OCTOBER 5, 2020

The retailer said the move will allow customers to complete in-person transactions using PayPal or Venmo account balances or linked bank accounts or payment cards without the need to touch a keypad or present a payment card. Prior to the pandemic, few consumers had experimented with contactless payments at all.

Payments 360

Payments Cards Retail Branding 360

PYMNTS

JANUARY 9, 2020

When Sabre and Visa announced a new partnership in April to pair Visa virtual commercial cards with the Sabre Virtual Payments gateway , the goals were fairly big: create a virtual B2B travel payments solution that was faster, more secure and more transparent for buyers and suppliers. Securely Streamlining Payments .

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Cards Payments Security Data 143

PYMNTS

APRIL 23, 2019

That seismic change may not be felt in payments. However, according to Ondot Systems CEO Bharghavan Vaduvur (BV) in a recent conversation with PYMNTS’ Karen Webster, win or lose, Apple will change the conversation about how we pay by spurring existing stakeholders — especially card issuers — to examine how they come to market.

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Apple Cards Payments Course 200

Accenture

OCTOBER 9, 2019

The credit card partnership market is off to an aggressive start in 2019, given issuers’ robust activity in the first half to try to fuel new growth amidst a leveling-off in receivables. Already, 10 new credit card programs launched in the second quarter of 2019 (Figure 1), compared to the 16 launched in 2018, based on our analysis.

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Cards Analysis Retail Apple 150

PYMNTS

DECEMBER 21, 2020

Kroger customers can now expediently and simply order gift cards for curbside pickup in addition to their supermarket items at 1,900 of the chain’s locations throughout the nation, according to a Monday (Dec. 21) announcement from Blackhawk Network.

Cards 159

Cards Branding Customer Experience Innovation 159

PYMNTS

APRIL 1, 2019

Some of the minds behind direct-to-consumer (DTC) brands are inspired by their personal experiences. Yardbird’s concept, which has grown into a brand with an eCommerce website and a showroom in Minnesota, offers 10 furniture collections. Higher-end retailers, however, were charging $4,000 to $5,000 for a set of outdoor furniture.

Branding 123

Branding Minnesota Marketing Company 123

PYMNTS

JUNE 17, 2019

Today (June 17) Visa is announcing that their sensory branding suite is in over two dozen countries care of a dozen new partnerships. Visa’s sensory branding suite of products includes a sound, animation and haptic cues for consumers and merchants when a Visa transaction is completed.

Branding 116

Branding Customer Experience Regional America 116

PYMNTS

FEBRUARY 11, 2020

Geoff Seeley, former Airbnb marketing official, is now working with payment company Afterpay as its global marketing leader. Before that, he worked on digital transformation at Pearson , the world’s biggest education company, and he also worked in marketing at Unilever , Ogilvy and Dentsu Aegis.

Marketing 163

Marketing Leadership Millennials Branding 163

PYMNTS

OCTOBER 5, 2020

United Airlines and Chase Card Services today launched a “United Gateway” credit card that carries no annual fee and offers new users who charge $1,000 within three months of enrolling 20,000 frequent-flier miles. The card's rewards program includes 3 travel miles for every $1 spent on groceries through Sept.

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Cards Industry Meeting Management 180

Bank Innovation

OCTOBER 15, 2019

To Citibank, the world’s largest credit card issuer, cards are driving revenue and deeper relationships with the brand. On Tuesday, the bank reported that, in North America, revenue from branded cards grew 11% to $2.3

Cards 199

Cards America Branding Report 199

PYMNTS

DECEMBER 16, 2019

Commercial payments technology company WEX announced on Monday (Dec. 16) that it has reached an agreement to manage Valero Energy ‘s fleet fuel card program, according to a press release. Their agreement builds upon an existing card acceptance partnership between WEX and Valero, the firms noted.

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Cards Marketing Strategies Technology Payments 130

PYMNTS

APRIL 3, 2018

The idea was that department stores could offer a cashless payment option to their customers, since not everyone wanted to carry cash. These gas cards became more important during the oil embargo in the 1970s. In the late summer of 1979, both Mobil and Texaco dropped bank cards, and others soon followed.”. The Co-Branded Card.

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Branding Cards Retail Strategy 109

PYMNTS

OCTOBER 21, 2020

Spend controls were the focus of innovation in the commercial card space this week thanks to feature and program launches. This week’s commercial card innovation tracker includes a rollout of the next generation of authorization controls from Comdata Inc., Coupa Connects With American Express For B2B Virtual Card Payments.

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Cards Innovation Management Fraud 130

PYMNTS

SEPTEMBER 30, 2019

Once upon a time in the 1960s, banks were building a series of one-off card-based solutions, much the way today in the ending days of the 2010s we see global digital banking, mobile wallets and alternative underwriting schemes building one-off tech-based solutions for financial services products. So today (Sept.

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Marketing Fintech Cards Branding 211

PYMNTS

JULY 28, 2020

Consumers are also changing how they pay for their purchases, with a recent study finding that debit card spend was up 11.7 Consumers today are especially likely to use their debit cards for their eCommerce purchases or to make in-store purchases with mobile wallets, and card-not-present (CNP) transactions represented 43.1

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Cards Rhode Island Payments Online 212

Bank Innovation

DECEMBER 13, 2019

In this episode, Suman Bhattacharyya, senior editor, and Angely Mercado, associate editor, discuss the following news developments: Corporate card and financial product startup Brex’s marketing strategy; Inspired Capital’s recent investment in business banking platform Rho; and […].

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Strategy Branding Video Marketing Strategies 243

PYMNTS

AUGUST 2, 2019

To let consumers spend the value of their digital currency, instant crypto loan company Nexo is rolling out a cryptocurrency credit card that is Mastercard-branded. According to the company’s website , “Your Loan limit is based on the market value of the crypto assets in your Nexo Account. dollar, the British coin and the Euro.

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Cards cryptocurrency Bitcoin Lending 175

PYMNTS

JANUARY 30, 2019

LINE Pay Corporation, operator of the popular payment app LINE Pay , announced that it is launching a LINE Pay co-brand credit card with Visa in Japan. The LINE Pay-Visa credit card is set to be released later this year, allowing consumers to make payments at merchants accepting Visa throughout Japan and around the world.

Cards 142

Cards Branding Video Payments 142

PYMNTS

OCTOBER 2, 2020

has a new marketing executive, while payroll and employee benefits processor Gusto has launched “Gusto Wallet." Plus, Boost Payment Solutions is collaborating with Visa to provide further automation and flexibility to commercial card issuers, cardholders and suppliers. Banking Startup Dave Taps Ex-Airbnb Marketing Exec.

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Marketing cryptocurrency Cards Branding 130

PYMNTS

SEPTEMBER 30, 2020

These retailers are accustomed to engaging with their customers in brick-and-mortar stores and building long-lasting relationships that lead to brand loyalty. Customers from these generations often seek to avoid the debts and fees that accompany credit cards, too, making them less likely than older consumers to use credit cards.

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Payments Millennials Retail Trends 279

PYMNTS

APRIL 9, 2018

On Monday (April 9), American Express unveiled a new global brand platform and marketing campaign dubbed “Powerful Backing: Don’t Do Business / Don’t Live Life Without It.”. While we have always been known as a relationship company, many people have considered us as only a consumer brand.

Branding 129

Branding San Francisco Chicago Study 129

PYMNTS

DECEMBER 16, 2019

Mastercard is partnering with CleverCards and Appreciate Group to offer gift cards directly to mobile wallets, Mastercard announced in a press release on Monday (Dec. The Select Digital Gift Card can be sent immediately by email, text or messaging app, and is available now as a last-minute Christmas present. billion in 2019.

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Cards Mobile Groups Compliance 131

PYMNTS

FEBRUARY 26, 2020

Mastercard , like most consumer credit connected brands, was hit hard in the early days of the Great Recession. However, those trend lines soon gave way to growth in the early 2010s and beyond — driven by the digitization of commerce — with the card network’s revenue tripling in the last decade.

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Payments Course Fintech Cards 274

PYMNTS

MAY 18, 2018

There is no shortage of direct-to-consumer mattress brands as mattress sales move from brick-and-mortar retail to eCommerce. One brand, though, saw a market opportunity as brands like Casper and Leesa took off. But the brands currently on the market were a useful learning experience for Nectar.

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Branding Retail Strategy Mobile 128

PYMNTS

FEBRUARY 27, 2019

Commercial card company Brex is rolling out a new card product designed to meet the specific needs of eCommerce businesses, the firm said in a press release Tuesday (Feb. When Brex first launched its initial commercial card solution last year, the company targeted technology startups. “Brex sees the world differently.

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Cards Capital Software Meeting 185

PYMNTS

MAY 16, 2016

In payments, brand matters, more so now than it ever did, and for SMBs adopting mobile commerce initiatives, speed matters too – speed to market and speed to accepting payments in any manner customers desire. The initial launch is being done in tandem with FreshBooks and Infusionsoft.

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Branding Payments Software Maine 100

PYMNTS

JANUARY 29, 2020

Commercial cards continue to explore more use cases to optimize spend for businesses, from accounts payable (AP) to employee travel and expense management. Increasingly, the corporate card industry is also looking at ways to take advantage of the unique challenges in particular industries. Mastercard Expands EU Biz Card Offerings.

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Cards Industry Management Tools 141

Payments Source

APRIL 30, 2019

Apple Card's advantages are mostly available elsewhere, but Apple's marketing prowess will make it a formidable competitor, according to Jonathan Ebinger, a general partner at Blue Run Ventures.

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Apple Cards Branding Marketing 72