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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Their secret – fanatical customer service. Instead of marketing, the Bank strategically focuses on two areas – product development and customer service. and became the most valuable bank in Latin America.

Branding 221
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Klarna: Financing Better Customer Experiences

PYMNTS

GhostBed customers are now presented with two Klarna financing options at checkout along with the ability to purchase using their existing credit or debit card. Billingsley said this experience provided an opportunity for the company to really tune into the voice of the customer and use that feedback accordingly.

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Mastercard’s Saxena: Walgreens Deal Addresses Dual Priorities Of Payments And Healthcare

PYMNTS

13) between Walgreens , Mastercard and Synchrony is more than a standard co-brand deal. Via Mastercard’s relationship with Synchrony, it will work with Walgreens to launch new credit card products, as well as a pre-paid debit card. But that’s where the standard co-brand partnership ends.

Payments 174
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The Great Credit Card Program Outsourcing Debate

PYMNTS

Among the biggest debates is how to construct and operate the best card program possible – a decision that served as the foundation for a new PYMNTS interview with Jim Geeslin, head of strategy for Elan Financial Services , an agent credit card issuer. Do FIs want to navigate card programs through that?”.

Cards 140
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Four building blocks of an employee onboarding process for remote workforce

Perficient

Create and share a sample agenda, which can include, a meeting with Hiring Manager and the immediate team familiar with one another. Hiring Managers and HR Teams should coordinate a set time to check-in during Day 1 for a seamless transition. Share the company culture and brand. Keep it simple. Make it personal .

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Synchrony Amazon.com Store Card Holders Can Now Check Balances Via Voice

PYMNTS

Synchrony , the financial services company, announced news on Wednesday (May 2) that customers can now use voice commands to manage their Amazon.com Store Card. In a press release , Synchrony said it is making this happen via a new skill for Alexa, dubbed the Store Card skill.

Cards 134
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Getting Started On Embedded Finance

Perficient

Put simply, embedded finance is the placing of a financial product in a nonfinancial customer experience, journey, or platform. . I remember when my mother stopped shopping at one department store because they wouldn’t give her a charge card in her own name, but another store would on their private-label charge card.