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Brands Go Direct To Consumer Online: Now What?

PYMNTS

Bringing a brand directly to consumers over digital channels was an option to consider in the pre-pandemic world — but the question for brands today in our radically digitized world is not if, but when, according to sticky.io They have to optimize every touchpoint that the customer has with their brand.”.

Branding 230
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Video Content Creates Digital-First Brand Loyalty

PYMNTS

That influx of users new to digital paths and processes has created pressure in the market for brands to leverage video content. Moreover, such personalization allows video to capitalize on one of its primary advantages when compared to text or even photos. And perhaps more critically, video done well boosts brand loyalty, Atzmon said.

Video 209
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Why Invisible Will Make 2020’s Payments Innovation Roar

PYMNTS

Two hundred and seventy-four years later, those words are the perfect framework for understanding what will define the next decade of innovation in payments and any ecosystem that touches it. Sometimes those innovations disrupted old models and players; other times they made them better and more efficient. The Invisible Innovators .

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Cooler Screens Brings New Look To Retail Innovation

PYMNTS

By replacing the traditional glass display doors with high-definition, multi-functional video screens, Cooler Screens (yes — it’s a double entendre) not only displays products and information but creates a brand new revenue stream for retailers. sales lift is not a common thing.”. “We

Retail 277
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What Innovators Can Learn From Netflix

PYMNTS

But the one thing that might work is taking a page from the innovation playbook that Netflix seems to have written and followed over the last 22 years. A combination of forces — Netflix’s own content and technology innovations and advances in hardware and software — helped them consistently attract more eyeballs.

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BankBazaar Turns 15: Celebrating a Decade and a Half of Innovation and Diversity

BankBazaar

Leading the charge was none other than the tech giant Amazon, along with support from Fidelity Growth Partners, Sequoia Capital, Walden International, and Mousse Partners. With this innovation, customers could complete the Know Your Customer (KYC) process online, swiftly and effortlessly.

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How Clothing Stores Are Driving Retail Innovation

PYMNTS

In some cases, retailers are dedicating small spaces to brands inside their brick-and-mortar stores. According to the PYMNTS Retail Innovation Readiness Index , 85 percent believe they need to innovate to stay competitive. And among large retailers, 82 percent said innovation is necessary for continued success.