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App Could Keep Fridges Full, CPG Brands Informed

PYMNTS

Like the Chefling app, these devices sometimes interface with voice-activated assistants, such as Amazon’s Alexa, and have the potential to save consumers from encountering expiring food and to inform brands on which products consumers are bringing home from the grocery store. I think we can do 1 million with the proper marketing.”.

Branding 121
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Yelp Wins Court Ruling About Negative Online Reviews

PYMNTS

A recent California Supreme Court decision that essentially allows a negative Yelp post to stand about a lawyer could help determine how online reviews are treated in the future. Beyond the implications of negative reviews and political speech, companies face other challenges in the race to control their digital marketing efforts.

Online 104
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Apple, Nike Lose Favor With Chinese Consumers

PYMNTS

A new survey has found that big retailers like Apple and Nike are losing favor in China, as consumers are showing a preference towards local brands. Chinese brands have been better at leveraging social media to reach out to shoppers in China,” said Catherine Lim, a Bloomberg Intelligence analyst.

Apple 101
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Facebook Tracker: East, West And Everything In Between

PYMNTS

Facebook is getting big, and we don’t just mean popular: the social media giant has gotten bigger than its britches in more places than one, with new offices cropping up across the U.S. Google, for instance, has its Midwest headquarters in the former Fulton Market Cold Storage building. San Francisco, California.

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Privacy And Personalization Clash For Retailers

PYMNTS

Fifty-three percent of consumers want retailers to respect their anonymity in 2020; at the same time 61 percent want more personalization in marketing, messaging and promotions. That transaction has spawned major regulations in the European Union (GDPR) and California (CCPA). But it also shows that privacy is paramount.

Retail 202
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Coachella’s Contextual Commerce: The Good, The Bad And The Flower Crown Ugly

PYMNTS

” Retailers have come to recognize the incredible marketing opportunity presented by the multi-weekend music festival in Southern California. We want to make them even bigger superfans of the brand. .” “In other words, it’s a whirlpool of commercial potential.” Coachella is a good way to do that.”.

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An Effective Marketing Mix Isn’t One Size Fits All

The Financial Brand

This article An Effective Marketing Mix Isn’t One Size Fits All appeared first on The Financial Brand. Where are marketers placing their bets in an effort to grow their institutions? This article An Effective Marketing Mix Isn’t One Size Fits All appeared first on The Financial Brand.