New Report: SMS-Based Outreach Helps Merchants Authenticate Consumers, Boost Online Sales
PYMNTS
NOVEMBER 24, 2020
Retailers, in particular, are wary of adopting 2FA because of the frictions the method can present, and their fears are not without merit. More than two-thirds of marketers are still failing to capitalize on this outreach method, however, spotlighting a massive missed opportunity. About The Tracker.
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