In-Store Kiosks A Sign Of QSR Innovation
PYMNTS
APRIL 27, 2018
There’s a rule of thumb at fast food and quick-serve restaurants (QSR): a seven-second reduction in customer wait time results in an average 1 percent gain in market share. A 2014 study by Northwestern University’s Kellogg School of Management found that’s the case, revealing evidence to support that seven-second rule of thumb.
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