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Tracksmith: Taking DTC Running From Heartbreak Hill To The Global Market

PYMNTS

Boston is home to the world’s “statement race” — the Boston Marathon. you’d be hard-pressed to find a Chowdahead who doesn’t think Boston is the running capital of the world. you’d be hard-pressed to find a Chowdahead who doesn’t think Boston is the running capital of the world. Bostonians take their running seriously.

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Can The New England Patriots Brand Survive Losing Tom Brady?

PYMNTS

With all due respect and apologies, a triple whammy was served up in Boston today: Tom Brady is leaving the New England Patriots, the coronavirus has shuttered bars on St. But while Brady won’t win any more titles for New England, his branding story is just getting started. The strength of the person is the strength of the brand.”.

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Mastercard And BJ’s To Offer A ‘Priceless’ Boston Experience

PYMNTS

Boston doesn’t quite make it into the top tier of U.S. A “Priceless Boston” experience that includes an all-frills tour of Fenway Park (and tickets to that night’s game), a NASA astronaut-led session at the Museum of Science and a fishing trip with head chef Ken Oringer from the Toro restaurant. The prize?

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DraftKings To Merge, IPO At A $3.3B Market Value

PYMNTS

Online betting company DraftKings is merging with two other companies and going public, according to a report by the Boston Business Journal. Jason Robins, the co-founder and CEO of DraftKings, is going to run the new company, which will be incorporated in Nevada and keep its headquarters in Boston.

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Mobile Order-Ahead Sector Goes All-In On AI

PYMNTS

Advanced AI means reducing chargebacks, saving inventory, maintaining brand loyalty and spending more time managing the lunch rush than worrying about fraud.”. To illustrate how AI adoption is playing out in the field, the November Mobile Order-Ahead Tracker® contains a deep dive on the efforts of the Colorado-based Boston Market chain.

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Rinse Clothing Service Raises $14M To Expand To Boston, Chicago And Beyond

PYMNTS

Rinse has a solution for both, and thanks to a $14 million Series B funding round led by Partech, it’s taking that solution to two new cities: Boston and Chicago. The $14 million of funding Rinse recently secured will not be going into the company’s tech as much as into building out its team as it looks to launch in new markets.

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America Can Now Literally Run On Dunkin’

PYMNTS

That’s no longer the case, as the fast food company has decided to take a turn for the literal in their newest marketing campaign. Because Dunkin’ Donuts thinks of itself as more than an iconic coffee, donut or breakfast brand; they also view themselves as a proudly iconic Boston brand.

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