article thumbnail

The $5B Midterm Elections And The Big Costs Of Big Data

PYMNTS

But when the news broke that the Big Data consulting firm had allegedly illegally harvested the data of 87 million Facebook users to build custom voter profiles that they claimed had helped the Trump team notch the win in the 2016 presidential election, many Americans suddenly took a great deal of interest in the subject.

Big Data 191
article thumbnail

Big Data For Big Returns At Retailers Big And Small?

PYMNTS

Thus, in the age of Big Data, how to ensure that time and money are well-spent? For the first time, companies are getting better at measuring online-to-offline attribution — a continuum of commerce of sorts, said Jass. But reaching out involves time and money — both precious commodities. Neither is good to waste.

Big Data 234
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Triggering (Actionable) Big Data Insight, Always In Motion

PYMNTS

DataTorrent ’s Jeff Bettencourt, SVP of marketing and business development, said traditional attitudes surrounding information are such that firms collect data, store it in a central location and then “extensively poke at that data to get the information you want,” which is, in turn, used by management to help make business decisions.

Big Data 119
article thumbnail

Can Spotify And Metallica Localize Live Shows With Big Data?

PYMNTS

The Spotify-Metallica set list effort, while new from one angle, also represents the application of “big data” to a longstanding tradition of crafting set lists to appeal to specific markets via the use of such info as radio playlists and requests. It’s not as though big data is getting any smaller.

Big Data 110
article thumbnail

B2B Venture Capital: Corporate Social Media, Marijuana Procurement, and Big Data

PYMNTS

This week, the two countries were the only markets that landed on the B2B venture capital board, with funding landing at SaaS, Big Data and procurement startups across a range of industries, from corporate social media management to marijuana procurement. B2B FinTechs in the U.S. Software-As-A-Service (SaaS). Back in the U.S.,

article thumbnail

Redefining banking through AI and big data

NCR

Artificial intelligence (AI) and data science will most likely be the fuel of the new approach to finance. Already present in retail , HR , and marketing , AI is finding its way in the world of banking. The answer comes down to understanding that AI is an umbrella name for multiple technologies built on big data and neural networks.

Big Data 111
article thumbnail

In The Age Of Big Data, Why Are We Still Flying Blind?

PYMNTS

At the same time, the market caps of the top 20 retailers have lost more than $230 billion over the last two years, and mall operators are sucking wind as overstocked anchor stores shutter underperforming locations, which delivers a death knell for the stores that depend on anchor store foot traffic to lure customers in.

Big Data 135