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Retail SMBs Face Up To Q4 Marketing Opportunities

PYMNTS

For retailers, the fourth quarter of 2020 is likely to see a media blitz that will make other years pale in comparison. Unspent budget from big box retailers will be let loose as early as Oct. There are many critical aspects to SMB retail media strategy but two stand out this year: when to advertise and where to advertise.

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Apple Ups its Bets on Streamed Content and Subscription Retail

PYMNTS

The Apple event, heavy on subscription commerce offerings, took place at time when the company is trying to find more revenue from services given recent stumbles with iPhone sales — a move that seems to be pleasing at least some investors lately. Magazine Subscriptions. One selling point of this service?

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Omnichannel No Longer An Option For Retail

PYMNTS

Consumers shopping in droves via eCommerce channels is hardly a piece of breaking news — for the better part of a decade, that has been obvious to anyone watching the retail space. They are, Fiserv Senior Vice President of Retail Solutions John Nicola told Karen Webster in a recent conversation — and in great numbers.

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Why Health And Beauty Retailers Are Driving Digital Innovation

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Amid great technological change, health and beauty retailers are developing strategies to drive innovation. In some cases, retailers are using social media tools such as Instagram to post promotions and product tutorials — or interact openly with consumers about their offerings. Just under half — or 45.9

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Apple, Nike Lose Favor With Chinese Consumers

PYMNTS

A new survey has found that big retailers like Apple and Nike are losing favor in China, as consumers are showing a preference towards local brands. Chinese brands have been better at leveraging social media to reach out to shoppers in China,” said Catherine Lim, a Bloomberg Intelligence analyst.

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Big Tech Compliance Tracker: Facebook Backs Data Portability Law, Amazon Considers Registering Services As Separate Entities In India

PYMNTS

The social media company has indicated that the Access Act, a proposed data portability law, is a first move in the right direction. The news comes as a new Indian equalization measure came into existence in 2020 that puts a 2 percent tax on every digital transaction that foreign online shopping firms conduct.

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Frightful Five: The Apple Update That Pays

PYMNTS

Amazon takes another swing at Etsy, Apple catches up in the proprietary Pay game and Facebook matriculates a new generation of social media users with its new Messenger product for kids — this and more of the latest news from the Frightful Five, just in case you missed it. It’s finally here: with the iOS 11.2

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