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Marketing Deposits Like Barbie

South State Correspondent

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. This article highlights these lessons and applies them to marketing deposits. We will also stipulate that you don’t have $100mm to spend on a marketing budget. Marketing made it so.

Marketing 195
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Epic Games Loses Bid For Immediate Access To Apple App Store

PYMNTS

9) denied a request by Epic Games to make Apple reinstate Epic's Fortnite game on its App Store before a lawsuit Epic brought against Apple is resolved at trial, according to The Wall Street Journal (WSJ). Epic sued Apple in August, accusing the technology giant of violating laws that restrict anti-competitive behavior.

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BlackRock tokenizes money market fund on Ethereum | Apple in talks to let Google’s Gemini power iPhone AI features | US sues Apple over iPhone monopoly

Bussman Advisory

This week’s must-know stories in the FinTech, AI and Digital Asset space: BlackRock tokenizes money market fund on Ethereum Apple in talks to let Google’s Gemini power iPhone AI features US sues Apple over iPhone monopoly in landmark antitrust case Plus, 12 more exclusive stories to help you stay ahead of the curve!

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Apple Snaps Up Startup With Device Management Platform

PYMNTS

Fleetsmith , a startup that has built a platform enabling corporate IT crews to manage Apple devices, has been acquired by the tech giant, the company’s founders confirmed in a blog post. We’re thrilled to join Apple,” the company’s co-founders wrote. Apple, which recently became the first U.S.

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Helping Community Banks Turn On The Innovation Switch

PYMNTS

Innovation has always been important for community banks, but the driving force of digitization over the last decade has greatly sped up the pace, said Kevin Tweddle, chief innovation officer for the Independent Community Bankers of America ( ICBA ). Community banking is no exception. Leveling the Playing Field.

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Why (Win Or Lose) Apple Card May Already Be Changing Payments

PYMNTS

In technology, especially when it comes to consumer-focused technology, Apple is viewed as a disruptive force. but Apple has made itself indispensable across many verticals. The digital card will be linked to Apple Pay. Apple Card is set to be available starting this summer. A New Normal? The Incentives Question.

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The Formula For Brand Affinity Marketing To Make Your Bank Go Viral

South State Correspondent

What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today. Creating a Brand Affinity Marketing Solution. The bank marketing lesson – figure out the persona of your customer base, who can influence them, and how to activate them. The public laughed.

Branding 195