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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

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Retail 2020: Looking Back On D2C Brands

PYMNTS

Direct-to-consumer (D2C) brands came in two flavors during 2020. The first were the Pepsis, Heinzes and Krafts that either didn’t like their retail distribution or saw a pandemic-driven opportunity to get new products in new configurations to the consumer. When those markets sparked a fan base and reorders, the company was born.

Branding 162
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Retail SMBs Face Up To Q4 Marketing Opportunities

PYMNTS

For retailers, the fourth quarter of 2020 is likely to see a media blitz that will make other years pale in comparison. Unspent budget from big box retailers will be let loose as early as Oct. There are many critical aspects to SMB retail media strategy but two stand out this year: when to advertise and where to advertise.

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The Six Retail CEOs Who Could Set Off Fireworks This Year

PYMNTS

Retail CEOs faced a parade of problems in 2020’s first six months, but some executives look ready to set off plenty of fireworks in the year’s back half. . Here’s a July 4 th look at some top executives in retail who seem ready to declare their independence from business as usual in 2020’s final six months. . Tim Cook, CEO, Apple.

Retail 267
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Wearables Like Apple Watch Outsell Entire Watch Industry

PYMNTS

The Apple Watch had a record-breaking 2019, outselling the entire Swiss watch industry, a report by Strategy Analytics indicated on Wednesday (Feb. Apple Watch shipped 30.7 million for all Swiss watch brands combined. Regardless, shipments of Apple Watches grew 36 percent between 2018 and 2019. million units.

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Today In Retail: Amazon Grows Palm Biometrics In Washington State; Toyota, Lexus Take Control Of Online Buying Platforms

PYMNTS

In today’s top retail news, Amazon Go stores in Seattle are reportedly being equipped with Amazon One palm-reading scanners, while automotive brands are taking control of digital purchasing platforms. The clothing market is a quickly evolving place, a fact showcased by Amazon’s quickly increasing share of the market.

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Apple Pay’s Unattended Retail Boost

PYMNTS

It’s a question that USA Technologies, a leader in digitizing payments for unattended retail , wanted answered with respect to the use of mobile payments to buy goodies in vending machines. As they say, survey says … it does … and for a very particular mobile payments provider: Apple Pay. Spend Big, Go Mobile.

Apple 100