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Perficient Included in Gartner’s 2020 Marketing Technology Vendor Guide

Perficient

Perficient was recently included as a marketing technology integrator in Gartner’s Marketing Technology Vendor Guide, 2020. According to Gartner’s CMO Spend Survey 2020-2021 , marketing technology currently accounts for 26% of budgets – a larger percentage than media, in-house labor, and agencies.

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Bankers Are Excited by Data Analytics (But Not Roboadvisors), Infosys Reports

Bank Innovation

Data analytics is the most common digital technology currently being used by banks, a new report by consultancy Infosys, released yesterday, stated. But how are banks really making use of the technology?

Analytics 270
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Data Analytics Changes The Working Capital Management Paradigm

PYMNTS

Automation technologies could be key to addressing these issues, but only the largest companies have the resources and expertise necessary to develop in-house solutions. Some are deploying in-house technologies while others have turned to third parties, but some of these initiatives could be a ways off.

Analytics 155
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LevaData Eyes Procurement’s Slow March Toward Data Analytics

PYMNTS

While executives may understand the importance of key technologies like data analytics, artificial intelligence (AI) and machine learning (ML) to improve their processes, they don’t always turn that understanding into actionable adoption of those tools. They attribute data analytics to heightened efficiency and reduced costs.

Analytics 153
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Swap.com Uses Data Analytics To Fight Post-Holiday Fraud Surge

PYMNTS

Phishing scams were on the rise all year, while a survey of online shoppers found that 40.3 A survey found that 92 percent of U.S. Behind-the-scenes analytics or multifactor authentication are widely supported by customers, even though they could result in a slightly more inconvenient customer experience. About The Tracker.

Fraud 189
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MatrixCare Targets Niche Healthcare Market With Analytics Tool

PYMNTS

MatrixCare, a technology provider with a targeted focus in the healthcare industry, is rolling out new data and analytics solutions for its clients. The technology uses Microsoft Azure and PowerBI technology to help companies within the LTPAC space manage data and access analysis via dashboards.

Analytics 162
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IBM Ties Analytics Into LevaData Procurement Spend Analysis

PYMNTS

Supply chain and procurement optimization solution provider LevaData is collaborating with IBM to augment its data analytics capabilities, the firms said in a Thursday (Oct. Supply chain and procurement processionals will have access to analytics and insights that provide guidance on direct procurement cost savings opportunities.

Analytics 101