Perficient

SEPTEMBER 8, 2021

In a commoditizing marketplace such as personal lines, a personal experience is an opportunity for carriers to differentiate themselves from one another and create value that the insured will reward with retention and share of wallet. Insurers using predictive analytics grew premiums by 53% compared to a market average of 18%.

social media 477

social media Analytics Maine Study 477

Perficient

FEBRUARY 28, 2024

With new risks, shifting market dynamics, and the unstoppable march of technology, the insurance industry finds itself at a crossroads. A robust digital strategy and API development plan are imperative for success : Partnerships and experiences serve as extensions of carrier brands, necessitating careful cultivation.

Innovation 251

Innovation Regional Strategy Trends 251

The Financial Brand

MARCH 27, 2019

Financial marketers are unprepared to act on the need for improved data and advanced analytics. The post Data Analytics ‘Performance Gap’ Destroys Customer Experiences in Banking appeared first on The Financial Brand.

Customer Experience 32

Customer Experience Analytics Data Branding 32

NCR

APRIL 28, 2017

With the landscape shifting rapidly for the financial services industry – thanks to the rise of digital and changing consumer expectations – being able to provide a strong customer experience (CX) can be a key differentiator that helps banks stand out in a crowded and increasingly competitive market.

Customer Experience 91

Customer Experience Analytics Community User Experience 91

PYMNTS

JUNE 14, 2016

The chief analytics officer must navigate an increasingly complex playing field of business risk, cybersecurity, financial data, employee data, and just data, period. PYMNTS: What does a day in the life of a Chief Analytics Officer look like? The numbers are the numbers – it’s the making sense of them that counts.

Analytics 100

Analytics Customer Experience Data Leadership 100

Perficient

SEPTEMBER 15, 2020

They look for adjacent innovations with the potential for broader application, adopting features from one market to create a new product or improve an existing one. You can get started by mapping the customer journey, uncovering pain points and opportunities across their interactions with your brand.

User Experience 427

User Experience Innovation Branding Customer Experience 427

Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. With me today is Jim Hertzfeld, our Chief Digital Strategist. Eric: Awesome.

Marketing 294

Marketing Branding Data Industry 294

Perficient

JULY 31, 2020

Gartner says that in order for companies to innovate “their way beyond the post-COVID-19 world, data and analytics leaders require an ever-increasing velocity and scale of analysis in terms of processing and access to succeed in the face of unprecedented market shifts.”

Data 354

Data Analytics Strategy social media 354

Perficient

FEBRUARY 25, 2021

Our story so far has explored the gap between what customers expect and what brands deliver. To avoid a fall, first take stock of your firm’s customer experience and digital maturity. We often ask clients to take our CX IQ assessment , Perficient’s customer experience diagnostic. Maybe not just yet.

Meeting 309

Meeting Customer Experience Branding Leadership 309

NCR

SEPTEMBER 13, 2017

Customer experience and the relationships consumers have with their banks have never been more important. They also offer a genuine alternative to established financial institutions, which must respond by showing they are not being left behind in the customer experience stakes. trillion) in 2017.

Customer Experience 80

Customer Experience Data Branding social media 80

PYMNTS

APRIL 15, 2020

That competition has also extended to high-end furniture market, which is starting to show some new activity with Crate & Barrell, CB2, West Elm and now a direct-to-consumer (D2C) Canadian brand called Article gaining momentum. Founded in 2011 as a high-end home décor brand, it turned a profit after just two years.

Marketing 141

Marketing Los Angeles Branding Customer Experience 141

The Financial Brand

MAY 31, 2021

Making it happen requires AI-powered capabilities using both internal and external data, augmented by a modern digital marketing engine. The post Banking Must Use Real-Time Insight to Improve Customer Experiences appeared first on The Financial Brand.

Customer Experience 42

Customer Experience Branding Data Marketing 42

The Financial Brand

MARCH 14, 2021

Financial institutions must provide personalized, contextual and timely experiences every time a consumer interacts with their brand. The post The Future of Customer Experience in Banking is Personalized appeared first on The Financial Brand.

Customer Experience 43

Customer Experience Branding Marketing Strategies Analytics 43

Cisco

MAY 29, 2019

In retail banking, it’s clear customer experience matters, and the stakes have never been higher. Study after study confirms the importance of providing personalized, integrated experiences for satisfaction and retention of financial services customers. Opportunity #2: When customer satisfaction is on the line.

Customer Experience 72

Customer Experience Retail San Diego Study 72

The Financial Brand

MAY 2, 2021

First-party internal data can help banks and credit unions differentiate their brands and multiply their revenues. The post Internal Data Provides Key to Improved Customer Experiences appeared first on The Financial Brand.

Customer Experience 37

Customer Experience Data Branding Marketing Strategies 37

Accenture

SEPTEMBER 30, 2019

Subway has rebuilt its operating model to continuously run tests on customer experiences to optimise the journey of purchasing a sandwich.¹ From changing the colour of a single button to revising promotional messaging, Subway converts test results into effective user experiences with the touch of a button.

Data 150

Data Customer Experience Analytics Case Study 150

NCR

MARCH 12, 2018

Some of the most significant recent trends in financial services – such as the ongoing growth of the mobile channel and the expansion of the fintech market – have demonstrated that the evolution of the industry is being driven by technology. What is predictive analytics?

Analytics 75

Analytics Digital Banking Analysis Branding 75

Perficient

JULY 27, 2020

If you’re noticing new customers requesting accounts within your business, or new users on your site, you should look at your commerce site analytics and see what these customer demographics look like. Interests and affinities in different market segments. The behavior of new vs. returning customers.

Analytics 332

Analytics Technology Strategy Taxes 332

Perficient

JULY 10, 2023

Heightened Role of Trust and Reputation Nearly all crises, if not handled promptly and thoroughly, can cause a company to lose the trust of its important customers, clients, and counterparties.​ Uses social media and analytics to assess market sentiment and generate prescriptive insights on threats to brand reputation.

social media 170

social media Risk Management Analysis Industry 170

FICO

OCTOBER 26, 2021

5 Ways Credit Unions Can Be More Resilient with AI and Analytics. As a result, brands are unable to connect with them in a way that feels tailored and authentic.”. Use that information along with analytics to gain a deeper understanding of who that member is and how to best interact with them. Joe Zeibert.

Analytics 52

Analytics Community Branding Data 52

PYMNTS

JULY 1, 2020

While Lululemon bought an entire company to get closer to consumers at home, Walgreens expanded a partnership with Microsoft and Adobe to launch a new customer insights platform the company says will deliver personalized healthcare and shopping offerings. It will provide Walgreens and Boots (the company’s U.K.

Exercises 249

Exercises Branding Retail Customer Experience 249

Cisco

MAY 29, 2019

In retail banking, it’s clear customer experience matters, and the stakes have never been higher. Study after study confirms the importance of providing personalized, integrated experiences for satisfaction and retention of financial services customers. Opportunity #2: When customer satisfaction is on the line.

Customer Experience 48

Customer Experience Retail San Diego Study 48

Perficient

FEBRUARY 1, 2021

When done correctly, chatbots increase efficiency while also delivering better customer experiences. While there are OEM-to-dealer complexities to consider, this AI advancement can help solve challenges automotive companies and their customers face every day. Sales and Marketing. Transition from Brand Site to Dealer Site.

Strategy 409

Strategy Branding Online Marketing Strategies 409

PYMNTS

JANUARY 7, 2021

Wholesale clubs and Trader Joe’s themselves have proven there is a huge market for brands that don’t check all of the boxes for a standard supermarket trip. We're proud of the product mix and shopping experience we provide in our stores and online. The Placer report, which examines transactions for the seven top U.S.

California 203

California CA Analytics Branding 203

PYMNTS

FEBRUARY 5, 2020

As the new venture goes to market, it will focus on bringing differentiated brand experiences to its clients. To do so, retailers and brands must differentiate through their brand and shopping experiences. Searchspring matches the brand’s unique website style and experience on launch,” the firm said.

San Antonio 132

San Antonio Branding Online Customer Experience 132

The Financial Brand

NOVEMBER 5, 2023

This article What Financial Marketers See as Their Priorities and Challenges for 2024 appeared first on The Financial Brand. A survey of marketers at banks, credit unions and fintechs illustrates the need to pivot in response to marketplace dynamics and highlights the challenges that must be overcome to succeed.

Marketing 38

Marketing Survey Branding Fintech 38

PYMNTS

FEBRUARY 7, 2019

Zoovu, a company that provides artificial intelligence (AI)-powered digital assistants in a software-as-a-service suite for brands, has raised $14 million in a series B financing round, according to reports. The startup, which is based in New York, aids brands in building and utilizing digital experiences to integrate into websites.

Branding 116

Branding New York Leadership Software 116

PYMNTS

DECEMBER 23, 2020

“But the reality is that the consumer experience itself is the new currency in loyalty.”. Whether it is with a small, medium or mega-sized merchant, Hondal said businesses need to reimagine their loyalty strategies to manage customer experiences and ensure that they are consistently delivered throughout the organization.

Strategy 266

Strategy Marketing Marketing Strategies Branding 266

The Financial Brand

MAY 31, 2023

This article Marketing in a World of ‘Infinite Data’ appeared first on The Financial Brand. We are experiencing a significant evolution of marketing driven by the availability of 'infinite data,' modern technologies & evolving rules.

Data 31

Data Marketing Branding Technology 31

PYMNTS

JUNE 15, 2020

For the best example of retail’s digital shift, look to Inditex and its key brand Zara. Known globally as a fast fashion destination, Inditex put markets on notice last week that it will shift millions of euros from offline to online with Zara and its other brands. Expect more brand-payments platform partnerships.

Retail 154

Retail Branding Online Mobile 154

South State Correspondent

DECEMBER 8, 2023

This conference is crucial because it provides insight into small business banking and has a good mix of essential banking-focused topics with a heavy emphasis on the customer experience. Other banks focused on the customer experience, while others looked at technology that enhanced cross-selling.

Conference 195

Conference Retail Community Bank Technology 195

PYMNTS

FEBRUARY 25, 2020

You will see more 25 to 200-store brands that emerge as consumer choice expands.”. Stores serve as an extension of the online-shop where customers can interact with the brand,” said eCommerce analyst Matthias Perrot. Fifth Wall’s new fund also makes sense when you look at market share numbers. and Canada.

Retail 130

Retail Branding America Online 130

PYMNTS

JUNE 22, 2020

A poor customer experience can cause FIs and enterprises to lose customers, of course. And for the customers, there’s the rabbit hole of trying to prove that the bad guys co-opted their names, social security numbers and other data. Visa, said Barrett, is using analytics in tandem with a proprietary centralized U.S.

Fraud 193

Fraud Cards Risk Management Customer Experience 193

PYMNTS

NOVEMBER 8, 2017

7) of the launch of Amex Advance, which uses machine learning techniques to deliver personalization services that help marketers customize target audiences, personalize customer experiences and measure their own marketing effectiveness on audiences. American Express announced news on Tuesday (Nov. population.

Data 100

Data Marketing Customer Experience Cards 100

PYMNTS

MARCH 30, 2020

Retailers are dutifully speaking with their payment service providers (PSPs) and industry partners to adhere to these shifts, but they must also keep their customers’ experiences in mind. Personalized experiences require merchants to have access to data — a crucial resource in helping them distinguish themselves from competitors.

United States 131

United States Retail Customer Experience Data 131

PYMNTS

NOVEMBER 9, 2016

Rue21 is a $1 billion retailer that caters to the teen market with the latest fashion trends at affordable prices. The company successfully executed five major customer technology initiatives in an 18-month span. The improvements at rue21 are very much in keeping with the spirit of the brand,” Gillin said. “We

Retail 175

Retail Strategy Analytics Operations 175

The Financial Brand

OCTOBER 15, 2023

This article Banking Success Requires Real-Time Data-Driven Engagement appeared first on The Financial Brand. Banks must leverage data, predictive analytics and modern technology to enable personalized, real-time engagement across the customer journey.

Data 41

Data Analytics Branding Technology 41