The Financial Brand

JANUARY 3, 2021

A look at the digital banking trends of the last year provides a perspective for future strategies and organizational changes. The post Retail Banking Year in Review 2020: A Reflection in 20 Charts appeared first on The Financial Brand.

Retail 43

Retail Banking Trends Strategy Digital Banking 43

PYMNTS

JANUARY 19, 2021

2020 will be remembered by most as a year of trial. This helps decrease the cost to market to customers, improving profitability and giving brick-and-mortar shops an asset online. But this is not just a marketing strategy, it’s also an insight engine when used well.

Retail 211

Retail Payments Online Marketing Strategies 211

The Financial Brand

NOVEMBER 20, 2019

Going into 2020, financial institutions will need to deliver simplicity, intuitive design and personalization that is not delivered today. The post Top 5 Digital Banking Transformation Trends Shaping 2020 appeared first on The Financial Brand.

Digital Banking 33

Digital Banking Trends Branding Big Data 33

PYMNTS

NOVEMBER 13, 2020

Power 2020 U.S. The National Auto Dealers Association (NADA) recently reported that during the first three quarters of 2020, three out of every four vehicles sold were light trucks – a trend that has pushed truck prices to new highs. Power, said in releasing the J.D. Consumer Financing Satisfaction Study.

Online 214

Online San Francisco Trends Marketing Strategies 214

The Financial Brand

APRIL 1, 2019

The focus of financial marketing in 2020 will move from customer experience to bottom line results. The post Financial Marketing 2020: ‘Show Me The Money’ appeared first on The Financial Brand.

Marketing 33

Marketing Customer Experience Branding Marketing Strategies 33

PYMNTS

MAY 19, 2020

“As consumers continue to navigate these challenging financial times, digital marketers have an opportunity to deploy innovative online campaigns promoting savings offers,” says Digital Media Solutions.

Branding 239

Branding Retail Meeting National 239

PYMNTS

SEPTEMBER 17, 2020

Sony’s release date for the new PlayStation PS5 remains unknown, but the company has confirmed it will be available for holiday 2020. In a gaming space that’s becoming increasingly complex, 2020’s Console Wars won’t only be about which console ends up on top, as had been the issue in previous years.

Video 259

Video Apple Google social media 259

PYMNTS

DECEMBER 16, 2019

In a plan slated to go live by the second quarter of 2020, WEX has agreed to manage Valero’s fleet card program, and introduce the ability for current customers of Valero’s fleet card products to make mobile payments. ” Collaboration is an important part of WEX’s market strategy. .

Cards 130

Cards Marketing Strategies Technology Payments 130

PYMNTS

MAY 29, 2020

For the first quarter ended May 2, 2020, net sales decreased 40 percent from last year. We’re entering the second quarter in a position of strength, adding to our confidence that we have sufficient liquidity to successfully execute our strategy in 2020 and over the longer term.”. Loss per diluted share of $3.33

Cards 144

Cards Strategy Marketing Strategies Online 144

The Financial Brand

NOVEMBER 3, 2019

Credit union marketers explain how they will be allocating their marketing budgets on media, martech, new tools, staffing, digital, and more. The post Marketing Budgets: Where Credit Unions Are Spending in 2020 appeared first on The Financial Brand.

Marketing 23

Marketing Tools Branding Marketing Strategies 23

The Financial Brand

OCTOBER 22, 2019

Digital marketing channels that can be measured for efficacy and efficiency stand the best chance of surviving the annual budget gantlet. The post Which Channels Financial Marketers Need to Budget for in 2020 appeared first on The Financial Brand.

Digital Marketing Channels 22

Digital Marketing Channels Marketing Branding Marketing Strategies 22

The Financial Brand

NOVEMBER 3, 2019

Bank marketers explain how they will be allocating their marketing budgets on media, martech, new tools, staffing, digital, and more. The post Marketing Budgets: Where Banks Are Spending in 2020 appeared first on The Financial Brand.

Marketing 19

Marketing Tools Branding Marketing Strategies 19

Bobsguide

APRIL 4, 2022

Most recently, she was Executive Vice President and Global Chief Marketing Officer at Visa, where she led the organization’s global brand and marketing strategy, including all consumer, B2B, and B2B2C marketing activities that advanced Visa’s brand and business goals. She is also an Independent Board Director at Voya.

Branding 60

Branding Leadership Software Marketing Strategies 60

PYMNTS

JANUARY 24, 2017

According to a new study from HRC Retail Advisory , Generation Z is expected to make up nearly 40 percent of the population of North America by the year 2020 – easily making them the generation retailers must be paying attention to. It looks as though millennials may soon face competition as the generation to watch.

Retail 100

Retail social media Survey Study 100

PYMNTS

JANUARY 18, 2018

But according to a new report from EY, it would be unfair to say that regulation is the only driving force behind large banks’ changing market strategies. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets.

Regulation 156

Regulation Innovation Fintech Marketing 156

CFPB Monitor

MARCH 15, 2022

In 2019, California enacted AB 539 which, effective January 1, 2020, limited the interest rate that can be charged on loans of $2,500 to $10,000 by lenders licensed under the California Financing Law (CFL) to 36% plus the federal funds rate.

California 78

California Innovation Utah West Virginia 78

Independent Banker

OCTOBER 31, 2021

When you look at your website, it doesn’t matter if you have millions of page views,” says Michael Marriott, ICBA director of digital marketing strategy. The email marketing software you use to send e-newsletters can track what’s resonating with your subscribers based on open and click-through rates. Designate a control group.

Marketing 91

Marketing social media Video Community 91

Social Assurance

NOVEMBER 19, 2021

A good marketing budget starts with determining where your financial brand wants to go. Decide company goals early on and let these help guide your marketing budget planning process. Marketing strategies must evolve in order to stay relevant to the modern customer.

Marketing 29

Marketing Branding Marketing Strategies Strategy 29

Social Assurance

DECEMBER 4, 2020

2020 brought new truth to the expression “a year like no other” – providing twists and turns that few, if any, saw coming. Our Annual Marketing and Compliance Survey and Report sought to better understand how some of these changes affected the financial services industry and how community financial institutions responded to the challenges.

Compliance 15

Compliance Marketing Report social media 15

South State Correspondent

SEPTEMBER 20, 2022

Johnny highlighted all the changes in the workforce since 2020 and then discussed ways to attract and maintain talent. Almost every bank at the conference had talent acquisition and retention as their top three priorities for next year. This is why the talk by Johnny C. Taylor, Jr., the Society for Human Resources (SHRM) CEO, was critical.

Conference 195

Conference Marketing social media Data 195

The Financial Brand

APRIL 28, 2020

First they must put 2020's marketing plans on hold. Local banks and credit unions have an opportunity to step up and serve their communities. The post Re-Focusing Your Banking Brand Thinking During the COVID-19 Crisis appeared first on The Financial Brand.

Branding 24

Branding Community Marketing Marketing Strategies 24

Perficient

SEPTEMBER 30, 2020

The world threw a major curveball at us back in March 2020 when COVID-19 erupted on the global stage. As we enter into the 2020 holiday season and great uncertainty remains around what to expect, it’s critical to map out your strategy and how to deal with the challenges that may present themselves over the next three months.

Video 508

Video Survey Strategy Marketing 508

PYMNTS

FEBRUARY 16, 2018

CPGs aren’t necessarily in trouble today, Deloitte noted – sales of consumer product goods are expected to grow to $3 trillion worldwide by 2020, powered largely by the growing ranks of the global middle class.

Retail 124

Retail Branding Mobile Strategy 124

Social Assurance

OCTOBER 13, 2021

I do not want to diminish the power that social media places in our marketing strategy, nor undervalue the real challenges we face as a society with social media. Still, any social media strategy has got to start with a good content strategy. The content you create is intended to do something. Well, three.

social media 15

social media Strategy Marketing Strategies Marketing 15

Social Assurance

OCTOBER 29, 2021

As the financial services sector continues to adapt to the massive digital disruption, our survey results showed some impressive statistics about Marketing and Compliance technology. Financial marketers have advanced their marketing strategies and implemented new techniques and channels to their mix.

Compliance 15

Compliance Survey Marketing social media 15

Long Lasting Ideas

DECEMBER 22, 2014

Has your bank crafted a vision for 2015, 2020 and beyond? bank marketing ideas A Christmas Story bank marketing strategies' Cast a Vision: It’s a truth as old as The Scriptures. Where there is no vision the people perish. The same is true for community banks, credit unions and other businesses. What’s your air rifle?

Indiana 40

Indiana Community Bank Marketing Strategies Community 40

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

Social Assurance

FEBRUARY 5, 2021

As the environment changes, margins shrink, and people leave or change positions, it becomes clear that neither rates nor your people are a sustainable, long-term marketing strategy.

Branding 17

Branding Community Marketing Strategies US 17

Social Assurance

JANUARY 21, 2022

Pro Tip: A content marketing strategy isn’t nice to have, but a need to have. Creating a calendar that includes national days of the year and setting a posting cadence are two of the first steps to building your strategy. Pro Tip: The American Banking Association launched a campaign called #BanksNeverAskThat in 2020.

Data 31

Data Marketing Branding Examples 31

Social Assurance

NOVEMBER 6, 2020

This time of year, we should be all packing our bags and prepping for travel to the ABA Bank Marketing Conference, but like most things in 2020, any plans you made all went out the window. In 2020, the ABA Bank Marketing conference was to be held on my home turf in Minneapolis.

Marketing 12

Marketing Conference Minneapolis Analytics 12

Gonzobanker

AUGUST 23, 2021

The pandemic of 2020 may have been bad for a lot of businesses, but it was certainly good to technology vendors providing chatbots—i.e., According to Cornerstone’s What’s Going On In Banking study , heading into 2020, just 4% of mid-size FIs had deployed a chatbot. Banks’ Digital Transformation Delusions.

Strategy 149

Strategy Study Data Tools 149

Social Assurance

MARCH 8, 2021

But there are opportunity to using these visual design elements in your Snapchat marketing as well to effectively reach this younger demographic and drive engagement. 2020 brought us marketers a lot to consider around crisis communication, channel distribution, and the customer experience. Social Good Alignment.

Branding 15

Branding Strategy Community Study 15

PYMNTS

MAY 12, 2020

Rogue started an aggressive online marketing strategy to overcome the lack of in-store purchases. From February to March 2020, online sales of pet food jumped by $281 million, or more than 51 percent. increased 26 percent YOY in March 2020, tracking almost exactly to the pandemic spread and retail lockdowns.

Branding 166

Branding Online Strategy Marketing Strategies 166

PYMNTS

OCTOBER 20, 2020

So far, 2020 has been a year of transformational events on many levels, including a resounding impact on how the world conducts business, which has changed and established new norms for how and where we work. The following is an excerpt from What Did You Change? contributed by Dean Leavitt , founder and CEO of Boost Payment Solutions.

Tools 159

Tools Marketing Strategies Capital Payments 159

Banking 2020

AUGUST 24, 2015

Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy. Angie: Those of us in the search space have been talking about how mobile experience and mobile traffic are important for years.

Industry 40

Industry Pennsylvania Marketing Mobile 40

Banking 2020

AUGUST 18, 2015

Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy. Angie: Those of us in the search space have been talking about how mobile experience and mobile traffic are important for years.

Industry 40

Industry Pennsylvania Marketing Mobile 40