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Mobile vs. Desktop Usage In 2020

Perficient

In this year’s study, we compare 2019 and 2020 traffic patterns in the U.S. websites in 2020, up from 57% in 2019. of all visits in 2020, and tablets drove the remaining 3.3% of all visits in 2020, and tablets drove the remaining 3.3% of all website visits in 2020 came from mobile devices—an increase from 63.3%

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4 ways to track your bank’s marketing performance

Independent Banker

Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. By Taylor Hugo.

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Link insights to all community banking growth strategies and market activation so that multicultural banking becomes ingrained in all products, services, and marketing and is not a standalone effort. The interesting part of this session was how these banks used sports marketing as a creative avenue for other projects.

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Marketing and Compliance Report Key Takeaways

Social Assurance

2020 brought new truth to the expression “a year like no other” – providing twists and turns that few, if any, saw coming. Our Annual Marketing and Compliance Survey and Report sought to better understand how some of these changes affected the financial services industry and how community financial institutions responded to the challenges.

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Re-Focusing Your Banking Brand Thinking During the COVID-19 Crisis

The Financial Brand

Local banks and credit unions have an opportunity to step up and serve their communities. First they must put 2020's marketing plans on hold. The post Re-Focusing Your Banking Brand Thinking During the COVID-19 Crisis appeared first on The Financial Brand.

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Lessons from Ralphie and “A Christmas Story” for Banks to Ponder

Long Lasting Ideas

The same is true for community banks, credit unions and other businesses. Has your bank crafted a vision for 2015, 2020 and beyond? Your colleagues, customers, community and most important, your loved ones are yours. There’s a reason we call ourselves “community” banks and credit unions have members. Here are just a few.

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Building a Brand Series: What is a Brand?

Social Assurance

As the environment changes, margins shrink, and people leave or change positions, it becomes clear that neither rates nor your people are a sustainable, long-term marketing strategy. Find out what matters to them and the vision they see for the community. Do we communicate that mission internally and externally?