The Financial Brand

NOVEMBER 20, 2019

Going into 2020, financial institutions will need to deliver simplicity, intuitive design and personalization that is not delivered today. The post Top 5 Digital Banking Transformation Trends Shaping 2020 appeared first on The Financial Brand.

Digital Banking 33

Digital Banking Trends Branding Big Data 33

PYMNTS

NOVEMBER 13, 2020

Power 2020 U.S. The National Auto Dealers Association (NADA) recently reported that during the first three quarters of 2020, three out of every four vehicles sold were light trucks – a trend that has pushed truck prices to new highs. Power, said in releasing the J.D. Consumer Financing Satisfaction Study.

Online 214

Online San Francisco Trends Marketing Strategies 214

Bobsguide

APRIL 4, 2022

Most recently, she was Executive Vice President and Global Chief Marketing Officer at Visa, where she led the organization’s global brand and marketing strategy, including all consumer, B2B, and B2B2C marketing activities that advanced Visa’s brand and business goals.

Branding 60

Branding Leadership Marketing Strategies Software 60

PYMNTS

MAY 29, 2020

For the first quarter ended May 2, 2020, net sales decreased 40 percent from last year. We’re entering the second quarter in a position of strength, adding to our confidence that we have sufficient liquidity to successfully execute our strategy in 2020 and over the longer term.”. Loss per diluted share of $3.33

Cards 144

Cards Strategy Marketing Strategies Online 144

The Financial Brand

APRIL 1, 2019

The focus of financial marketing in 2020 will move from customer experience to bottom line results. The post Financial Marketing 2020: ‘Show Me The Money’ appeared first on The Financial Brand.

Marketing 33

Marketing Customer Experience Branding Marketing Strategies 33

The Financial Brand

APRIL 28, 2020

First they must put 2020's marketing plans on hold. The post Re-Focusing Your Banking Brand Thinking During the COVID-19 Crisis appeared first on The Financial Brand. Local banks and credit unions have an opportunity to step up and serve their communities.

Branding 28

Branding Community Marketing Marketing Strategies 28

The Financial Brand

NOVEMBER 3, 2019

Credit union marketers explain how they will be allocating their marketing budgets on media, martech, new tools, staffing, digital, and more. The post Marketing Budgets: Where Credit Unions Are Spending in 2020 appeared first on The Financial Brand.

Marketing 24

Marketing Tools Branding Marketing Strategies 24

The Financial Brand

NOVEMBER 3, 2019

Bank marketers explain how they will be allocating their marketing budgets on media, martech, new tools, staffing, digital, and more. The post Marketing Budgets: Where Banks Are Spending in 2020 appeared first on The Financial Brand.

Marketing 21

Marketing Tools Branding Marketing Strategies 21

The Financial Brand

OCTOBER 22, 2019

Digital marketing channels that can be measured for efficacy and efficiency stand the best chance of surviving the annual budget gantlet. The post Which Channels Financial Marketers Need to Budget for in 2020 appeared first on The Financial Brand.

Digital Marketing Channels 23

Digital Marketing Channels Marketing Branding Marketing Strategies 23

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

PYMNTS

JANUARY 24, 2017

According to a new study from HRC Retail Advisory , Generation Z is expected to make up nearly 40 percent of the population of North America by the year 2020 – easily making them the generation retailers must be paying attention to. It looks as though millennials may soon face competition as the generation to watch.

Retail 100

Retail social media Survey Study 100

Social Assurance

MARCH 8, 2021

Although financial brands continue to struggle in determining whether Snapchat is a viable channel to grow their business, understanding emerging generational preferences can’t be ignored. Determining how your brand can capture their attention and engage them is a crucial strategy for future growth and brand loyalty.

Branding 15

Branding Strategy Community Study 15

South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

Conference 195

Conference Marketing social media Data 195

Social Assurance

NOVEMBER 19, 2021

A good marketing budget starts with determining where your financial brand wants to go. Decide company goals early on and let these help guide your marketing budget planning process. Marketing strategies must evolve in order to stay relevant to the modern customer.

Marketing 29

Marketing Branding Marketing Strategies Strategy 29

Social Assurance

DECEMBER 4, 2020

2020 brought new truth to the expression “a year like no other” – providing twists and turns that few, if any, saw coming. Our Annual Marketing and Compliance Survey and Report sought to better understand how some of these changes affected the financial services industry and how community financial institutions responded to the challenges.

Compliance 15

Compliance Marketing Report social media 15

PYMNTS

MAY 12, 2020

It is a $75 billion industry dominated by millennials and ripe with opportunity for direct-to-consumer (D2C) brands. Several of them are navigating changes in the market brought on by the pandemic-led digital shift. A Korean company called Pluto Electronics has crafted a unique strategy entering the U.S.

Branding 166

Branding Online Strategy Marketing Strategies 166

PYMNTS

FEBRUARY 16, 2018

Well-positioned, Nooyi noted – but setting up to be better-positioned as it attempts to future-proof the various CPG brands under its umbrella to better compete in a digital world that, increasingly, does not appear to favor CPGs or their standard distribution chains. Early days – still too early to declare any CPG brand right or wrong.

Retail 124

Retail Branding Mobile Strategy 124

Perficient

SEPTEMBER 30, 2020

The world threw a major curveball at us back in March 2020 when COVID-19 erupted on the global stage. As we enter into the 2020 holiday season and great uncertainty remains around what to expect, it’s critical to map out your strategy and how to deal with the challenges that may present themselves over the next three months.

Video 508

Video Survey Strategy Marketing 508

Social Assurance

JANUARY 21, 2022

For financial brands, International Data Privacy Day is an opportunity to educate customers. Pro Tip: A content marketing strategy isn’t nice to have, but a need to have. Creating a calendar that includes national days of the year and setting a posting cadence are two of the first steps to building your strategy.

Data 31

Data Marketing Branding Examples 31

Social Assurance

OCTOBER 29, 2021

This report is intended to serve as a tool for banks and credit unions to gather insights to help inform marketing and compliance investments and evaluate your current and future practices based on industry trends. Here are a few key takeaways from the 2021 report and how it will impact your brand.

Compliance 15

Compliance Survey Marketing social media 15

Social Assurance

OCTOBER 13, 2021

I do not want to diminish the power that social media places in our marketing strategy, nor undervalue the real challenges we face as a society with social media. Still, any social media strategy has got to start with a good content strategy. The content you create is intended to do something.

social media 15

social media Strategy Marketing Strategies Marketing 15

Banking 2020

AUGUST 24, 2015

You need to step back and not necessarily look at search as just a marketing tactic because many times, it’s a big piece of a company’s branding. Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy.

Industry 40

Industry Pennsylvania Marketing Mobile 40

Banking 2020

AUGUST 18, 2015

You need to step back and not necessarily look at search as just a marketing tactic because many times, it’s a big piece of a company’s branding. Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy.

Industry 40

Industry Pennsylvania Marketing Mobile 40

Gonzobanker

AUGUST 23, 2021

The pandemic of 2020 may have been bad for a lot of businesses, but it was certainly good to technology vendors providing chatbots—i.e., According to Cornerstone’s What’s Going On In Banking study , heading into 2020, just 4% of mid-size FIs had deployed a chatbot. Banks’ Digital Transformation Delusions.

Strategy 149

Strategy Study Data Tools 149

CB Insights

DECEMBER 14, 2017

In the process, these brands, spanning everything from detergent to sneakers, are radically changing consumer preferences and expectations. How will we shop in 2020? These well-positioned startups are not just competing with some of the biggest retail brands in mattresses, razors, shoes, and more, by launching their own brands.

Video 78

Video Branding Company Strategy 78