Remove 2018 Remove Branding Remove Marketing Remove Online
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Online Ad Biz Neared $50B In Early 2018

PYMNTS

A new report from Interactive Advertising Bureau ( IAB ) shows that the online advertising business continues to grow at double-digit rates. This landmark figure cements digital advertising — whether display, search or mobile video — as one of the most powerful mechanisms of all time for brands to build relationships with consumers.

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Using Communication To Make Your Brand Unforgettable in 2018

PYMNTS

This makes for a strong brand image that’ll remain on their minds. Your brand should exist everywhere your audience does and engage them wherever they’re comfortable. For example, well-known companies like Zappos and Amazon have a unique voice through which they deliver their brand message. All that’s left is to carry it out.

Branding 142
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India’s Online B2B Marketplace Beldara Grows

PYMNTS

Mumbai, India-based online business-to-business (B2B) marketplace Beldara is planning a global expansion to link more international suppliers with overseas buyers, reports said on Thursday (Jan. The two-year-old startup connects more than 5,000 brands in 30 categories, and has 450,000 products listed on its platform.

Online 172
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First Data: 2018 Was The Year Of The Store

PYMNTS

Glenn Fodor, SVP and head of First Data Insights, contributed the following piece as part of PYMNTS’ 2018 year-end eBook. Other Amazon-branded stores comprising the company’s physical footprint include Amazon Books, Amazon pop-ups and AmazonFresh Pickup. These are but a few examples of 2018 successes in physical retail.

Data 173
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Amazon Promotes Private-Label Brands On Rival Websites

PYMNTS

Amazon is now promoting its own products inside the listings of competitive brands. According to CNBC , some users searching for various products in beauty, health and household and baby items have reported seeing the link “Similar item from Our Brands” show up at the bottom of the listing.

Branding 148
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Online Grocery Predicted To Hit $100B In Five Years

PYMNTS

grocery shoppers may purchase at least some of their groceries online within five to seven years, according to a Food Marketing Institute and Nielsen report, CNBC reported. You can now find the basics of living online pretty easily.”. With a faster pace of adoption than previously expected, the majority of U.S.

Online 123
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3 PR Trends to Watch in 2018

PYMNTS

Here are my picks for the top 3 PR trends in 2018. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018. Content strategy.

Trends 115