Millennials Are Buying More Gift Cards Than Ever — For Themselves
PYMNTS
SEPTEMBER 8, 2016
Maybe millennials really are a self-centered bunch? Still, Mercator Advisory Group did note that the number of men purchasing retailer-specific gift cards has “grown steadily” since the firm began tracking the number in 2013. Retailer-specific cards are now the most popular types of gift cards, too, with 45 percent of U.S.
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