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How Something Navy Became Nordstrom’s First Influencer-Created Private-Label Brand

PYMNTS

Charnas, based on a tip from her sister, decided to start a fashion blog in 2009. Today, she noted, things are quite good, as she is the rare internet celebrity who has turned a social brand into a bankable retail venture. The brand still does one-off partnerships, but they are much more selective in how they choose them.

Branding 184
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Amazon Turns To Manufacturers For ‘Exclusive’ Brands

PYMNTS

Amazon is taking a new approach to its brands, extending beyond its AmazonBasics and other private-label lines: The retailer is rolling out brands that are exclusive to the site, but are not actually owned by the company. At the same time, Perrigo also owns a brand called GoodSense.

Branding 166
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How Analytics Can Help Fashion Brands And Retailers

PYMNTS

What does it take for a fashion brand to stay on top of the trends? A lot of market data. But not all brands excel at crawling the web for information relevant to their businesses. “A An International Market. Brands and retailers work on a global scale, after all. Its technology works like Google , in a sense.

Analytics 162
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Reseller Market Maintains Momentum With Nordstrom’s Entry

PYMNTS

If there was any stigma left about used clothing it may have been erased last week as Nordstrom put its high-end brand on what it calls “re-commerce.”. While “reselling” or “secondary market” are more likely to keep ownership of this burgeoning market, the reselling market is reinventing itself for 2020.

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Frugal Consumers Buying More Off-Brand, Off-Price Products

PYMNTS

This newfound cost consciousness is reshaping the retail industry in everything from spurring the rise of fast fashion at the expense of mall “anchor stores,” to the increasing popularity of off-brands or store brands in the supermarket, to the shift in the apparel business, to off-price retail outlets over full-priced department stores.

Branding 100
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Private Labels Have Their Roots In Coffee And Hats

PYMNTS

The most popular time of the day when people drink coffee isn’t just a factoid: It’s a viable marketing strategy. When the iconic Great Atlantic & Pacific Tea Company (A&P) was looking to brand its bulk Brazilian coffee in 1919, it asked consumers when they drank coffee. As JCPenney grew, so did its private brands.

Branding 119
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PepsiCo To Expand Energy Drink Share With Rockstar Acquisition

PYMNTS

Pepsi has had a distribution agreement in North America with Rockstar as of 2009. The move comes as Pepsi and Coca-Cola have both been moving into the energy drinks market, CNBC reported. Energy drinks comprise 92 percent of the total energy market. The market is forecasted to reach a $427 billion value in 2020.

America 130