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How Analytics Can Help Fashion Brands And Retailers

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What does it take for a fashion brand to stay on top of the trends? A lot of market data. But not all brands excel at crawling the web for information relevant to their businesses. “A Historically, large retailers tend to move more slowly. An International Market. Fashion Analytics.

Analytics 162
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Amazon Turns To Manufacturers For ‘Exclusive’ Brands

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Amazon is taking a new approach to its brands, extending beyond its AmazonBasics and other private-label lines: The retailer is rolling out brands that are exclusive to the site, but are not actually owned by the company. At the same time, Perrigo also owns a brand called GoodSense.

Branding 166
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Retail Reopening Hinges On Dangerous Discounts

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retail reopening. Most reports of mall reopenings and other retail post-pandemic debuts in the U.S. Down the street at Altar’d State, during the store’s shutdown, employees posted videos of their clothing marketed to young women. The station also reported that retailers who did see crowds followed strict guidelines.

Retail 143
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How Something Navy Became Nordstrom’s First Influencer-Created Private-Label Brand

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Charnas, based on a tip from her sister, decided to start a fashion blog in 2009. Today, she noted, things are quite good, as she is the rare internet celebrity who has turned a social brand into a bankable retail venture. The brand still does one-off partnerships, but they are much more selective in how they choose them.

Branding 184
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Reseller Market Maintains Momentum With Nordstrom’s Entry

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If there was any stigma left about used clothing it may have been erased last week as Nordstrom put its high-end brand on what it calls “re-commerce.”. While “reselling” or “secondary market” are more likely to keep ownership of this burgeoning market, the reselling market is reinventing itself for 2020.

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Frugal Consumers Buying More Off-Brand, Off-Price Products

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This newfound cost consciousness is reshaping the retail industry in everything from spurring the rise of fast fashion at the expense of mall “anchor stores,” to the increasing popularity of off-brands or store brands in the supermarket, to the shift in the apparel business, to off-price retail outlets over full-priced department stores.

Branding 100
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Saks Fifth Avenue CEO Lauds Holiday Luxury Buying Binge

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Saks Fifth Avenue CEO Marc Metrick said luxury retail could be called “comfort food” for those mired in pandemic-related stress, CNBC reported. Metrick asked “why else” someone would be buying 110-millimeter pumps “from a luxury brand, when you’re working at home and on Zoom all day,” according to CNBC.

Retail 172