The Many Pivots On The Path To A Multi-Million Dollar Skincare Brand
PYMNTS
JULY 23, 2019
One might assume the hardest part of building a product to disrupt the traditional sunscreen industry would be actually formulating a new brand of sunscreen. The product formulation wasn’t easy, but it was manageable and foreseeable challenge. And so far, despite a few pivots, Supergoop is still there and still an independent brand.
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