AR And VR Sizzle At Macy’s And Walmart, Amazon And Danske Bank Fizzle
PYMNTS
SEPTEMBER 21, 2018
Sizzle Of The Week: AR/VR’s Retail Gains. Augmented reality (AR) and virtual reality (VR) have spent much of 2018 generating buzz as a potential tool for retailers looking to bridge the digital/physical gap and deliver an all-encompassing, omnichannel shopping experience. AR/VR technology itself is not all that new.
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