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Burger King, Steak-umm And Next-Level Social Media Marketing

PYMNTS

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. Even our old friends.". Did it work?

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Transformations In Social Media Commerce And Restaurant Technology 

PYMNTS

Social media platforms are aiming to harness their contextual commerce potential. TikTok , which is mostly a destination for users seeking short-form videos , is now looking to better monetize its service.

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Luxury Fashion Brands Outspend Smaller Rivals On Social Media

PYMNTS

Luxury fashion brands like Christian Dior, Louis Vuitton and Gucci are upping their social media game, especially on Instagram, and pouring real money into efforts to court young shoppers, according to a report by Reuters. Now, with every type of social platform, you need different types of videos, of pictures.

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Why Hotels Are Collaborating With Social Media Influencers

PYMNTS

Hotels can struggle to keep up with these opportunities, especially if they lack a formalized process to find and manage social media influencers. Influencers don’t have to be world-famous celebrities or social media stars with millions of followers. And hotels, in turn, can then learn more about an influencer.

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Is Anyone Using Zelle’s Video Message Feature?

Bank Innovation

P2P payments service Zelle was once not too keen on social media, but its new video message feature might indicate a change of heart. The video feature, which is being marketed on Zelle's website seems a little, well. The feature works this way: the user adds the name of the person who owes them […].

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Facebook Readying Video Chat Device Dubbed Portal

PYMNTS

Facebook is gearing up to enter the hardware market with Portal, its video chat device aimed at Amazon’s Echo. In August, Bloomberg reported that the video chat device was undergoing its first major hardware effort from its Building 8 research lab. A formal announcement about the device is planned for May. ”

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NEW REPORT: Retailers Face An Augmented Reality Check

PYMNTS

However, AR is now rewriting the rules of the retail game. A growing number of retailers are leveraging the technology to entice customers with a “try before you buy” shopping experience, having already been adopted by several big names in retail, including the likes of Walmart and Target.

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