PYMNTS

DECEMBER 10, 2020

New announcements from Instagram , L’Oréal and Snap lead the way, as consumers find new ways to shop from shared videos and social posts. Instagram’s announcement that it will make its Reels feature shoppable is a clear response to TikTok’s popularity and the latest in Facebook’s corporate push toward more commerce and video.

social media 257

social media Video Branding Online 257

PYMNTS

OCTOBER 31, 2018

However, AR is now rewriting the rules of the retail game. A growing number of retailers are leveraging the technology to entice customers with a “try before you buy” shopping experience, having already been adopted by several big names in retail, including the likes of Walmart and Target.

Retail 173

Retail Report social media Samsung 173

PYMNTS

DECEMBER 17, 2020

Brands that will be featured include Champion, Jordache, Kendall + Kylie and Walmart private label brands, including Free Assembly, Scoop and Sofia Jeans. Instead of sitting alone in the dark, users can “hang out over video chat, explore products and shoppable content, see what others are browsing and shop together,” the company added.

Trends 203

Trends Video social media Los Angeles 203

PYMNTS

FEBRUARY 17, 2017

Social media is fast becoming a significant influence on the path to purchase. Businesses are taking notice and looking for ways to source crowd insights, sentiment and authentic user experiences to leverage the sway social content has over prospective buyers. Feelter scores each relevant social media post.

Branding 107

Branding social media Video Big Data 107

PYMNTS

SEPTEMBER 9, 2020

But the challenge for retailers now is deciding what to do next, Amazon Pay Chief Marketing Officer Kelly Wenzel told Karen Webster in a recent conversation. Wenzel told Webster that what retailers need to think about is those things that actually aren’t going to change in an environment where it feels like everything is changing.

Branding 220

Branding Online Retail social media 220

PYMNTS

NOVEMBER 15, 2019

The popular video app TikTok is testing out a new feature that will give certain video creators the option to add links to videos for eCommerce purposes, according to a report by The Wall Street Journal. Although the functionality is not limited to retail, some video creators have been linking to products on Amazon.

Video 178

Video social media America Examples 178

PYMNTS

NOVEMBER 12, 2020

Luxury product rip-off artists and their social media accomplices beware: Amazon is coming after you. In order to evade Amazon’s anti-counterfeiting rules , Fitzpatrick and Kelly-Krejci posted side-by-side photos of a generic, non-branded product and a luxury counterfeit product. Amazon on Thursday (Nov.

social media 132

social media Washington Video Retail 132

PYMNTS

JANUARY 28, 2020

As recently as a few years ago, experts were predicting the era of social media platforms was over, and that new entrants were far less likely to make a dent on the market than be bought out by the established names in the game. In that effort, in fact, it is hardly alone as social media platforms go. percent from 4.5

social media 134

social media Video Branding Analytics 134

PYMNTS

NOVEMBER 19, 2019

Two famous North American-based quick-service restaurant (QSR) brands are preparing to duke it out in China for chicken-meal supremacy, the most recent sign of how Western brands are trying to increase their footholds in that massive country. The news comes as more Western brands – including those based in the U.S. –

Branding 100

Branding Retail social media Video 100

PYMNTS

JULY 22, 2016

So, how can you get your hands on the newest and hottest pair of Warby Parker shades — a “head-turning Haskell in Crystal, now with new silver mirrored lenses” that’s retailing for $95? Nope, you won’t be able to purchase them at WarbyParker.com or anywhere on the hip eyewear purveyor’s burgeoning list of brick-and-mortar retail stores.

Branding 100

Branding social media Video Retail 100

PYMNTS

JUNE 1, 2018

Advancing its advertising efforts, Pinterest said that it plans to offer a promoted video tool, which allows marketers to gain more real estate than the platform’s typical grid-style layout, TechCrunch reported. By taking up the entire screen, Pinterest is able to help better capture the attention of users.

Video 117

Video Tools Retail Marketing 117

PYMNTS

MARCH 19, 2019

Instagram , the photo and video sharing social media platform operator, is rolling out a trial of a new shopping program in which users can shop and check out within the app. Digiday pointed out that the brands that are taking part in the pilot are among the most popular ones on Instagram.

social media 189

social media Branding Video Report 189

PYMNTS

MAY 27, 2020

With so many retailers hustling to capture the digital shift, it’s easy to let the details suffer. A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it. “At Lexus, we have always held guest experience as our top priority.

Online 151

Online Management social media Branding 151

PYMNTS

MARCH 19, 2019

Instagram has launched a checkout feature designed to help the social media platform become a more attractive place for consumers to buy retail products, and to capture more sales via what is coming to be known as contextual commerce. Social Media Purchases. In other words, consumers are shopping contextually.

social media 212

social media Retail Video Taxes 212

PYMNTS

AUGUST 17, 2016

Pixlee , a San Francisco-based startup, allows retailers or brands to market directly to customers by using their own photos through curating them from social media or having the customer directly submit them for use, which the company says leads to a more authentic and engaging shopping experience for consumers.

San Francisco 100

San Francisco Retail social media Marketing 100

PYMNTS

FEBRUARY 16, 2018

Consumers may have to scroll through many social media channels or product reviews to make an informed decision, after all. Enter Shping , an Australian startup seeking to change the way consumers research products — and the way brands market them. In those cases, brands pay a website for access to their audience.

Branding 102

Branding social media Google Retail 102

PYMNTS

AUGUST 24, 2020

Facebook has advocated for a law that would simplify the process of moving videos and pictures to a competing site. The social media company has indicated that the Access Act, a proposed data portability law, is a first move in the right direction. Facebook Supports Data-Portability Law. The support comes before a planned Sept.

social media 152

social media Data Apple Compliance 152

PYMNTS

JUNE 16, 2019

The outlet, however, reported that the eCommerce retailer “clearly still hopes shoppers will broadcast the things they buy” through a function dubbed #FoundItOnAmazon. According to a report at the time, the company was piloting the offering with over 20 fashion and beauty brands.

social media 108

social media Video Branding Report 108

PYMNTS

MARCH 2, 2020

Teens are using the popular social media app TikTok to show each other how to find fake luxury products , called “dupes,” according to a report by CNBC. One woman, named Holly Yazdi, put up a video on how to fake a Cartier ring that cost $1,650, for under $20. the caption for the video reads. The post has 230,000 likes.

Video 140

Video social media Branding How To 140

PYMNTS

FEBRUARY 13, 2019

In the highly connected digital age, consumers are interacting with a multitude of social media sites as well as apps and connected devices. During this time, retailers and tech companies are bringing integrated shopping experiences into the sites and apps where consumers spend the most time. Nearly 60 percent of U.S.

social media 139

social media Innovation Google Retail 139

PYMNTS

AUGUST 31, 2016

How consumers interact and respond to celebrities pitching branded products in China is very different than the way consumers in the U.S. do, but a new study takes a look at how brands are using popular Chinese celebrities as influencers to reach potential customers. A celebrity in China will have relationships with 10 to 20 brands.

Branding 100

Branding Study social media Millennials 100

PYMNTS

DECEMBER 14, 2018

Instagram is working on a shopping feature that would tell brands which products users are bookmarking, according to a report by CNBC. The Facebook-owned company has been giving users shopping-specific features for about a year now, including the ability to bookmark things in photos and videos they might want to purchase.

Branding 134

Branding Tools Video Analytics 134

PYMNTS

NOVEMBER 15, 2018

Instagram, the Facebook-owned photo-sharing social media platform, is making it easier for consumers to shop during the holidays by announcing three new ways to discover products. Users can also now shop in videos from the brands they follow. With the stickers, users can learn more about a product.

social media 146

social media Video Branding Company 146

Perficient

SEPTEMBER 29, 2020

They feel the threat of Amazon and other retail giants moving into their space, and they want to fight back. The problem is: While there’s a lot healthcare can learn from retail, it’s also true that much about retail doesn’t work in healthcare. Consider loyalty programs or your favorite video game. And so much more.

social media 294

social media System Retail Online 294

PYMNTS

MAY 20, 2020

A devastating small business survey on one hand, and a possible link to social commerce on the other. That was Facebook’s contribution to the pandemic crisis yesterday as the social media giant rolled out two new shopping services for small business — Facebook Shops and Instagram Shop. Both services are free.

Video 200

Video Survey social media Branding 200

PYMNTS

APRIL 4, 2017

Calling all social media stars! Amazon wants you to join its new “social influencer” program. Social media influencer sponsorship is common among major brands like Nike, Nordstrom, Payless Shoes and other brands looking to extend their marketing reach beyond banner ads and videos played before other content.

social media 101

social media Branding Video Study 101

PYMNTS

DECEMBER 17, 2019

Russia-based diamond producer ALROSA is partnering with technology firm Everledger and Tencent’s social platform WeChat to sell diamonds to Chinese retailers using a blockchain platform, ALROSA announced in a press release on Tuesday (Dec. The Mini Program will help set brands apart in China’s luxury market. “We

blockchain 131

blockchain social media Video Retail 131

PYMNTS

OCTOBER 23, 2020

In fact, 2020 opened with retail reports decrying the great toy sales slump , citing the 4 percent fall-off in toy sales, the rather tepid holiday sales season reported between 2018 and 2019 and the fact that toy sales came up short during last year’s holiday season. under the age of 14.

social media 215

social media Video Retail Branding 215

PYMNTS

APRIL 23, 2020

NBCUniversal , owned by Comcast , will allow consumers to buy products from branded TV advertisements, articles and videos without going to a new website, according to a CNBC report. In addition, ads can receive more boosts on social media.

social media 144

social media Video Branding Study 144

PYMNTS

MAY 25, 2016

.” However, livestreaming video has blown that time frame out of the water. Whether it’s brands hungry for attention or just the lay consumer uploading the ennui of their lives, any moment, for seemingly any reason, can blow up into a worldwide phenomenon within the day. And therein lies the beauty of Payne’s video.

Video 100

Video social media Branding Retail 100

PYMNTS

JUNE 16, 2017

A byproduct of incorporating connectivity into just about any activity is how social media affects regular interactions. It can be difficult to discuss the digital effects without looping in social media. For the Chinese buyer in particular, social media engagement and online shopping activities takes on a unique avenue.

Study 119

Study Online social media Retail 119

PYMNTS

JANUARY 28, 2019

And last week in payments and commerce was particularly drizzly — between real money launderers making use of fake video game funds, regulatory fines and earning fumbles, all kinds of players were reaching for their umbrellas over the course of the week. That, in turn, has led to increased prices levied on retailers and consumers.

Video 128

Video Data Google Cards 128

PYMNTS

APRIL 25, 2016

“Improving engagement” has become just another platitude in retailers’ back pockets as they figure out which channel of the increasingly fragmented online world they should focus on, but Nordstrom may have struck gold with a new Snapchat-centered production. The final video was seen 6.7 How did Nordstrom do?

Millennials 100

Millennials South Carolina social media Oregon 100

PYMNTS

JULY 6, 2017

To help provide customer service, and in some cases sales, businesses such as Domino’s Pizza, Bank of America and CNN have joined up with the social media giant to enhance their offerings. The latest company to move the ball for chatbots is fashion designer brand Tommy Hilfiger. or a “Good Afternoon – Chat with us?”

Video 100

Video Branding social media America 100

PYMNTS

NOVEMBER 23, 2018

Even people without a mind for business remember that motto as one of the guiding principles of retail and other forms of commerce — absorbed, perhaps, in a high school class or via any number of articles, TV shows, commercials or bits of pop culture that have riffed on that theme. Location , location, location. Instagram Role.

social media 163

social media Mobile Branding Retail 163

Social Assurance

FEBRUARY 19, 2021

Marketers and financial brands were challenged this past year. Some brands were able to easily glide into new trends that followed the pandemic, others were forced to hard pivot in order to survive. Or maybe this year was a good year to pause and re-strategize your brand messaging. Going Live and Video Content.

social media 15

social media Trends Video Branding 15

PYMNTS

MAY 14, 2018

Its areas of focus include cable TV, telecom and retail, and many analysts have said STARTEK is exactly the type of firm a player planning to go into cable home shopping might buy. It has been a fairly dramatic piece of the retail landscape for the last few years — albeit a quiet one.

Los Angeles 139

Los Angeles social media New York Video 139