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Transformations In Social Media Commerce And Restaurant Technology 

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Social media platforms are aiming to harness their contextual commerce potential. TikTok , which is mostly a destination for users seeking short-form videos , is now looking to better monetize its service.

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NEW REPORT: Retailers Face An Augmented Reality Check

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However, AR is now rewriting the rules of the retail game. A growing number of retailers are leveraging the technology to entice customers with a “try before you buy” shopping experience, having already been adopted by several big names in retail, including the likes of Walmart and Target.

Retail 173
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Clienteling Gives Retailers COVID-19 Interaction Options

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Clienteling — the practice of assigning retail sales associates to high value customers — is having a moment. According to Boston Retail Partners , 63 percent of retail personnel can’t identify customers prior to checkout. For retailers, LiveConnect delivers an effective and meaningful way to engage with their customers.

Retail 130
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More Than Pretty Pictures: The Rise Of Visual Commerce Boosts Retail

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For fans of retail or marketing history — or just fans of how people communicated in the past — reading old magazine and newspaper advertisement from, say, before the 1960s can be fun and illuminating. There is also a capture button to trigger video or photo shooting on either side. Snap’s Efforts. The Rise Of AR.

Retail 169
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T-Mobile And Sprint Merger Puts Spotlight On 5G At Retail

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Exactly how fast the technology will be a consumer factor depends on the prognosticator you subscribe to. For retailers, 5G stands to be an opportunity to get closer to consumers and amp up the in-store experience. For example, AT&T has pitched retailers the “dressing room of the future,” which has already debuted at Neiman Marcus.

Retail 163
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L’Oréal, Instagram Lead Late-Year Social Commerce Push

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New announcements from Instagram , L’Oréal and Snap lead the way, as consumers find new ways to shop from shared videos and social posts. Instagram’s announcement that it will make its Reels feature shoppable is a clear response to TikTok’s popularity and the latest in Facebook’s corporate push toward more commerce and video.

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Can Facebook’s Video Chat Device Reverse The Hardware Curse?

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From pioneering the infinite social News Feed to breaking down consumers’ psychological barriers around privacy to driving politics and news (and fake news), there’s no denying that Facebook has transformed the virtual world, for better or for worse. The physical world? Not so much, though not for lack of trying. Facebook’s fault?

Video 101