PYMNTS

NOVEMBER 11, 2016

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. Mobile coupons are still popular, especially among millennials. For millennials, that number is 90 percent.

Mobile 188

Mobile Marketing Survey Marketing Strategies 188

PYMNTS

JANUARY 24, 2017

It looks as though millennials may soon face competition as the generation to watch. In order to gain insight into the growing influence of this group, who represent ages 10 to 17, HRC surveyed 31,000 participants in the U.S. and Canada.

Retail 100

Retail social media Survey Study 100

Social Assurance

NOVEMBER 16, 2020

As financial service providers continue to leverage social media in their marketing and branding efforts, they continue to face the same timeless issue: how to make their brand stand out. After realizing the power of social media, bank marketers need to take the next step. It’s effective and personal.

Marketing 15

Marketing social media Marketing Strategies Branding 15

Long Lasting Ideas

JANUARY 5, 2015

A whopping 63 percent of millennials (ages 18 to 29) don’t have a credit card, according to a survey commissioned by Bankrate and compiled by Princeton Survey Research Associates International. How can bank marketers find creative ways to attract those 18-to-29 year old customers? Offer millennials the human touch.

Marketing 40

Marketing Millennials Community Bank social media 40

CB Insights

OCTOBER 23, 2018

They’re forcing CPG brands to rethink their entire marketing strategies and react to new trends. CPG startups have launched distribution partnerships with hotels, airlines, and other non-store channels, aiming for a win-win: the startups get to access a new market, while the traditional company gets a new source of innovation.

Branding 73

Branding Industry Retail Strategy 73