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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

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Online marketplaces for everything from retail goods to travel services to hospitality need to ensure a quick and easy way for both buyers and sellers to transact with each other— or risk losing both sides to a waiting host of competitors. For more on this and other news in the platform economy, visit the Playbook’s News and Trends section.

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Can Millennials Revive Call Center Commerce?

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Millennials have long borne the blame for a variety of problems in commerce, including the decline in popularity of diamonds and certain fast casual restaurants. Millennials could be helping to bring new life to call center commerce. Millennials are increasingly seeking access to luxury goods — including relatively affordable items.

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Millennials Make Big Push For B2B Personalization

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That trend promises to get even bigger in 2020. It said that 70 percent or more of millennials are involved in B2B buying decisions. “As Oyster Insurance, an insurance technology company, recently expanded operations into California, where it aims to support small businesses and startups with workers’ compensation services.

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Kohl’s To Tap Into Facebook Data To Create Millennial Clothing Line

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Kohl’s is teaming up with the social media giant to uncover emerging brands that millennial shoppers consider cool. Kohl’s is following a retail movement to offer curated collections so shoppers can explore new trends. In another attempt to reach millennials, Kohl’s partnered with Popsugar to launch a clothing line last September.

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OAK + FORT: Flexible-Payment Plans Boost Luxury Purchases

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Merchants are optimizing their eCommerce operations, but this is posing challenges for some, including luxury merchants. Many consumers are shying away from physical stores, however, leaving these high-end merchants scrambling to develop strong online presences. Around The Buy Now, Pay Later World.

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Can Millennials Save Brick-And-Mortar Retail?

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Though many retailers have assumed millennials are behind the trend toward highly digitized, online-focused shopping experiences, baby boomers might be the real culprits. In the Northeast, 25 percent more millennials visit multiple stores when bargain shopping than baby boomers.

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What’s Under The Millennial Christmas Tree This Year?

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Yet, instead of offering the option to pay now and buy later, the credit cards reversed the order of operation and allowed customers to buy now and pay later over time. According to a study cited by Afterpay, most millennial consumers buy fashion and beauty items more frequently than other items, such as books, entertainment or home goods.