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Burger King, Steak-umm And Next-Level Social Media Marketing

PYMNTS

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. Even our old friends.". Did it work?

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HSBC To Staff: Stay Off Bank’s Social Media Accounts

PYMNTS

21) to stay off the bank’s social media sites after a report was leaked to BuzzFeed News and the International Consortium of Investigative Journalists (ICIJ). . In another case, the news outlet reported that when investigators for HSBC in the U.S.

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Report: Social Commerce Market Reaches $89B

PYMNTS

Regardless of what happens with the sale of TikTok, social commerce could become a retail factor to reckon with in Q4, and is definitely ready for its close-up in 2021. In fact a new report puts the global market for social commerce at $89.4 billion this year and says it will reach $604.5

Marketing 209
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Luxury Fashion Brands Outspend Smaller Rivals On Social Media

PYMNTS

Luxury fashion brands like Christian Dior, Louis Vuitton and Gucci are upping their social media game, especially on Instagram, and pouring real money into efforts to court young shoppers, according to a report by Reuters. Kering rival LVMH upped its marketing spending dramatically as well, spending 5.6 billion euros ($5.3

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Social Media Is King For Gen Z Influence

PYMNTS

As such, it should come as no surprise that social media has had a large influence on this group of young consumers. Research from Yes Lifecycle Marketing showed an astounding 80 percent of Gen Zers are influenced by social sites when shopping. “When targeting Centennials, cross-channel is key.

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GameStop â??hysteriaâ?? wont spark social media analytics boom

Bobsguide

Using data and analytics to scrape social media sites to combat the influence Reddit pages like r/wallstreetbets have had over markets in recent weeks is pointless, according to Toscafund Asset Management’s chief economist, Dr Savvas Savouri. Reports have suggested that hedge funds will now.

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Social Media Lures Credit Card Giants – And Their Advertising Spend

PYMNTS

On social media – specifically, on Facebook. The Wall Street Journal reported on Tuesday morning (April 23) that at least a few credit card giants – Capital One Financial Corp. If the goal is to get younger consumers, the social media movement makes sense. and American Express Co.