Remove Marketing Remove Millennials Remove Mobile Remove social media
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Social Media Is King For Gen Z Influence

PYMNTS

As such, it should come as no surprise that social media has had a large influence on this group of young consumers. Research from Yes Lifecycle Marketing showed an astounding 80 percent of Gen Zers are influenced by social sites when shopping. “When targeting Centennials, cross-channel is key.

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Marketers Focus On Mobile Shopping For The Holidays

PYMNTS

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. Mobile coupons are still popular, especially among millennials. For millennials, that number is 90 percent.

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The Buyers: Millennials Love-Hate Chain Restaurants

PYMNTS

According to contradicting views, millennials are both hooked on chain restaurants while simultaneously killing their existence. Technology has lent itself to increasing the amount of mobile delivery orders, but there are additional contributing factors pulling from both sides of the restaurant spectrum. billion by 2020.

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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

PYMNTS

In the August edition of the Payments And The Platform Economy Playbook , PYMNTS examines how marketplaces are using technologies such as artificial intelligence (AI) and mobile payments to innovate the customer experience. In other markets, the rise of marketplaces is giving old organizations new perspective.

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How Mobile Technology Is Changing Insurance Claims

PYMNTS

The uptick in smartphone use and availability, however, has prompted many insurance providers to enable customers to file claims from their phones, but few have implemented mobile disbursements. “I Developing that claim flow can be difficult, though, especially when it entails enabling access to mobile disbursements.

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Homesharing Platforms Vie For Millennial, Gen Z Travelers

PYMNTS

They want convenient booking tools, fast payment methods and secure reservations when planning their trips, and these needs have not changed much as millennials have come of age. Millennials and younger generations are digitally minded and want to interact with brands that can answer their personal requests through online and mobile channels.

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Mobile Cards Key To Winning Bank Accounts

PYMNTS

Mobile Cards: Make or Break? One way that banks or ambitious social media platforms will win this combat for customers is through the use of mobile credit and debit cards, with a highly configurable nature and full range of card and spend management controls to please the most vacillating of customers.

Mobile 153