PYMNTS

NOVEMBER 11, 2016

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. Mobile coupons are still popular, especially among millennials. For millennials, that number is 90 percent.

Mobile 188

Mobile Marketing Survey Marketing Strategies 188

PYMNTS

JUNE 14, 2018

Millennials are a force to be reckoned with, as they are made up of approximately 90 million individuals with significant spending power: By 2030, their aggregate annual income is projected to be more than $4 trillion. The mobile game show HQ Live Trivia, already counts up to two million participants per game. Attracting Millennials.

Millennials 118

Millennials Branding Mobile Apple 118

Banking Exchange

OCTOBER 21, 2021

Almost every brand across industries is courting millennials and Generation Z consumers Retail Banking Technology Lines of Business Financial Trends Feature Customers Feature3 People Digital Mobile Tech Management Online Financial Research Fintech.

Millennials 78

Millennials Marketing Trends Branding 78

Bank Innovation

DECEMBER 18, 2018

Many financial institutions—especially small, community-focused ones—have limited marketing budgets. Today we’re discussing five keys to effective financial content marketing that can help your institution get plenty of bang for its buck. Invest in mobility Any millennial will […].

Marketing 170

Marketing Millennials Community Mobile 170

PYMNTS

MARCH 29, 2019

Over the past two years, demand for mobile and digital P2P payments has risen notably (to the point that many FIs now consider such services a must-have), said Fiserv ’s Jeff McCrory, director of product marketing. Instant and Mobile Payroll to Fight Employee Turnover. At present, about 5,100 FIs offer Zelle.

Millennials 178

Millennials How To Mobile System 178

PYMNTS

JUNE 26, 2017

It seems that most every industry these days is vying for millennial dollars and devotion. For an industry where millennials are projected to spend nearly $800 billion in 2017 (that’s 7 percent more on monthly food budgets than average Americans), restaurants are hankering to pull out all the stops to get millennials to order — in or out.

Millennials 125

Millennials Mobile User Experience Survey 125

PYMNTS

DECEMBER 4, 2018

The millennial path of destruction allegedly continues, with those young consumers now taking blame for the decline in the popularity of canned tuna — a product that joins a casualty list that already includes diamonds and restaurants such as Applebee’s. Before we get to that, let’s review the newest charges leveled against millennials.

Millennials 136

Millennials Branding Industry Trends 136

PYMNTS

SEPTEMBER 11, 2019

Make that leather wallet a mobile one, wielded on smartphones. As spotlighted in the Digital Banking Tracker , the global digital banking market is slated to grow by 16 percent, compounded annually. As many as 72 percent of bridge millennials say mobile apps are important for accessing bank accounts. Kill the check.

Digital Banking 160

Digital Banking Millennials Mobile Regulation 160

PYMNTS

JANUARY 10, 2020

They want convenient booking tools, fast payment methods and secure reservations when planning their trips, and these needs have not changed much as millennials have come of age. Millennials and younger generations are digitally minded and want to interact with brands that can answer their personal requests through online and mobile channels.

Millennials 131

Millennials social media Mobile Payments 131

PYMNTS

MAY 26, 2020

The data on millennials’ lifetime earnings potential were already fairly grim long before the word “coronavirus” became part of everyone’s daily conversations – and before the U.S. A 2016 paper led by Stanford University Economist Raj Chetty found that millennials were in deeper economic trouble than a quick look at the U.S.

Millennials 153

Millennials Study Groups Survey 153

Bank Innovation

DECEMBER 20, 2018

On the surface, a financial services marketing strategy is not completely different than a marketing strategy for any other industry. A financial services marketing strategy must be more rigorous and well-thought-out in order to be successful.

Marketing Strategies 170

Marketing Strategies Strategy Marketing Millennials 170

PYMNTS

JANUARY 30, 2017

Target is not the first retailer to go to market with a mobile payments app. But the experts think that, in Target’s case, being third may not be much of an obstacle as it carries a natural advantage with the younger consumers who are most likely to adopt a mobile payments platform to start with. “If

Millennials 100

Millennials Mobile Payments United States 100

PYMNTS

MARCH 16, 2018

It seems that retailers and marketers don’t. With marketers clamoring to attract the fleeting attention of millennial and Gen Z shoppers, the older demographic (roughly between the ages of 53 and 71) is often overlooked. Nor should they assume that millennial-focused ads will trigger boomers’ desire for perennial youth.

Millennials 108

Millennials Retail Mobile Branding 108

PYMNTS

AUGUST 23, 2019

In the August edition of the Payments And The Platform Economy Playbook , PYMNTS examines how marketplaces are using technologies such as artificial intelligence (AI) and mobile payments to innovate the customer experience. In other markets, the rise of marketplaces is giving old organizations new perspective.

Millennials 165

Millennials Trends Meeting social media 165

PYMNTS

JANUARY 19, 2017

A recent survey of adult smartphone owners under 35 in India, conducted by digital marketing firm Regalix , revealed that 83 percent respondents had used their mobile device to shop online. Researchers point to India as the fastest-growing eCommerce market on the planet.

Mobile 100

Mobile Millennials Survey User Experience 100

PYMNTS

JUNE 29, 2018

That bet could complicate, in a positive way, some of the general ideas out there about the preferences of millennial consumers. The integration of such tools is designed with those millennials in mind, part of the company’s effort to gain more revenue from a new generation of drivers. Not So Much About Tech As Marketing.

Millennials 101

Millennials social media Branding Marketing 101

PYMNTS

APRIL 10, 2020

The uptick in smartphone use and availability, however, has prompted many insurance providers to enable customers to file claims from their phones, but few have implemented mobile disbursements. “I Developing that claim flow can be difficult, though, especially when it entails enabling access to mobile disbursements.

Mobile 198

Mobile Technology social media Customer Experience 198

PYMNTS

FEBRUARY 11, 2020

Geoff Seeley, former Airbnb marketing official, is now working with payment company Afterpay as its global marketing leader. Before that, he worked on digital transformation at Pearson , the world’s biggest education company, and he also worked in marketing at Unilever , Ogilvy and Dentsu Aegis.

Marketing 163

Marketing Leadership Millennials Branding 163

Bank Innovation

FEBRUARY 24, 2017

Hip Money – a new app by Hip Pocket – adapts the millennial habit of “swiping” to help them save and pay down debt through a mobile app. In the long list of startup finalists competing at South by Southwest 2017 hides a brand new personal finance management app. Nebraska-based software Read More.

Nebraska 199

Nebraska Millennials Marketing Software 199

PYMNTS

AUGUST 23, 2017

Millennials get a bad rap for everything from being unable to commit to a job to jeopardizing the cereal market. But, here’s a bit of good news coming out of travel and expense management company Concur: Businesses that have millennials in their workforces may actually save money — at least when it comes to business travel.

Millennials 111

Millennials Policies Management Strategy 111

PYMNTS

APRIL 24, 2018

When it comes to stock market picks, Wall Street investors are placing their bets on the buying power of the millennial generation. Horton, which he believes should get a boost as more millennials become first-time homebuyers. Meanwhile, two other investors were focused on mobile food ordering. In fact, D.R.

Millennials 100

Millennials NV United States New York 100

South State Correspondent

MAY 31, 2016

Banks that are targeting Millennials with marketing dollars might be wasting their money. The same holds true for banks that are trying to market to Boomers or any other target demographic. In fact, we believe that marketing to a demographic is an inefficient use of resources. You see, no demographic is one-dimensional.

Marketing 150

Marketing Millennials Resources Examples 150

PYMNTS

DECEMBER 11, 2019

Consumers are beginning to express more preferences regarding their buying and selling experiences on online marketplaces, which are seeing an increased amount of competition in the market as they attempt to hold onto their customer bases. Why Travel Firms Need To Cater To Millennial Payment Preferences.

Marketing 132

Marketing Millennials social media Case Study 132

PYMNTS

JUNE 9, 2017

According to contradicting views, millennials are both hooked on chain restaurants while simultaneously killing their existence. Technology has lent itself to increasing the amount of mobile delivery orders, but there are additional contributing factors pulling from both sides of the restaurant spectrum. billion by 2020.

Millennials 107

Millennials social media Study Branding 107

PYMNTS

MAY 6, 2016

Last year, researchers confirmed that millennials are now the largest demographic of the U.S. From the BYOD and enterprise mobility movements, to changing habits in how millennials apply for their jobs in the first place, a younger workforce presents knock-on effects for the entire corporation. Take, for instance, payroll.

Millennials 100

Millennials Mobile Survey Meeting 100

PYMNTS

MARCH 30, 2016

But just when the last iPods started giving way to entirely online streaming services, millennial audiophiles suddenly fell back in love with vinyl records — a music format they never even knew growing up. How curious, it seems, that a similar thing is happening between millennial shoppers and mobile and physical coupons.

Millennials 100

Millennials Mobile Study Retail 100

PYMNTS

FEBRUARY 25, 2020

Mobile Cards: Make or Break? One way that banks or ambitious social media platforms will win this combat for customers is through the use of mobile credit and debit cards, with a highly configurable nature and full range of card and spend management controls to please the most vacillating of customers. Follow the Smart(phone) Crowd.

Mobile 153

Mobile Cards social media Survey 153

PYMNTS

NOVEMBER 26, 2018

And for others, mobile apps can help encourage them to buy these kinds of sundries after filling up at the pump. percent of consumers, this customer base may represent a marketing opportunity for C-stores. More than two thirds – or 68 percent – of adults who pay for gas with mobile apps do so as often as once per week.

Marketing 153

Marketing Mobile Millennials United States 153

PYMNTS

JUNE 28, 2019

Mobile food ordering moved from niche to mainstream in just a few years. According to the new Mobile Order-Ahead Tracker , the volume of food and beverage orders placed via mobile apps grew by 130 percent between 2016 and 2018. Consequently, the mobile ordering landscape has become more crowded.

Mobile 138

Mobile Millennials Online Payments 138

PYMNTS

MARCH 9, 2016

It took traditional media outlets a few extra years to figure out that millennials don’t quite care for getting their news and entertainment from the same places their parents did, but now that the cat’s out of the bag on these consumers’ on-the-go smartphone habits , brands everywhere are scrambling for a piece of the mobile pie.

Millennials 100

Millennials Branding Mobile New York 100

PYMNTS

APRIL 9, 2020

Though they’ve overcome serious technical hurdles, work well, and are now in the hands of billions of smartphone-owning consumers, mobile wallets including those from Big Tech players Apple and Google are starving for share as Q1 2020 usage slipped below an unimpressive 2019. The mobile wallet can now be used on 92.8 up from 39.3

Mobile 140

Mobile Apple Cards Millennials 140

PYMNTS

DECEMBER 3, 2020

The pandemic has significantly altered the way consumers of all age groups and income levels shop and pay, with many turning to online and mobile channels to reduce health risks. Yet, the two most connected consumer groups — bridge millennials and superconnected consumers — have changed their habits the most.

Millennials 211

Millennials Groups Study Retail 211

PYMNTS

FEBRUARY 28, 2020

He is the cliché of a profession that has a lot of suede sheen on it, but at least one company is in the market to bring used car sales into the digital future. “We It’s hard to imagine that there’s so much technology and innovation happening up and down the mobility spectrum except for in this market — and it’s a $1.4

Marketing 242

Marketing Los Angeles San Francisco San Diego 242

PYMNTS

JANUARY 28, 2021

It will likely alter global markets and regulations as the financial ecosystem becomes more digitized. PSCU reported that the hike in mobile wallet credit purchases among its CUs’ members was nearly 48 percent by August 2020, while mobile wallet debit purchases climbed 22 percent during the same period.

Innovation 187

Innovation Millennials Payments Mobile 187

PYMNTS

NOVEMBER 27, 2017

It’s time to shift gears when it comes to a commonly held perception about millennials and vehicle ownership. After years of believing millennials were disavowing the practice, recent studies indicate the millennial generation is kicking the tires on the concept of owning or leasing their own set of wheels after all.

Trends 120

Trends Mobile Millennials Payments 120

PYMNTS

JANUARY 17, 2020

Buy now, pay later (BNPL) providers are currently enjoying heightened interest from businesses, consumers and merchant partners, leading to market growth and new funding for many industry startups. However, there is one shopping channel in which BNPL may be able to help retailers and additional providers generate much more revenue: mobile.

Mobile 130

Mobile social media Retail Study 130

PYMNTS

JUNE 18, 2018

At every step of those physical journeys, the smart merchant should be offering mobile support, since the data shows that’s often key to getting into consumers’ good graces. Of course, with all the mobile fun in the sun, it is always worth it to keep an eye out for the hackers in the shadows , who sadly do not go on vacation for summer.

Mobile 100

Mobile Millennials Course National 100