Remove Marketing Remove Millennials Remove Mobile Remove Retail
article thumbnail

Why Retailers Should Stop Focusing On Millennials

PYMNTS

It seems that retailers and marketers don’t. With marketers clamoring to attract the fleeting attention of millennial and Gen Z shoppers, the older demographic (roughly between the ages of 53 and 71) is often overlooked. Nor should they assume that millennial-focused ads will trigger boomers’ desire for perennial youth.

article thumbnail

Marketers Focus On Mobile Shopping For The Holidays

PYMNTS

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. Mobile coupons are still popular, especially among millennials. For millennials, that number is 90 percent.

Mobile 188
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Millennials, Mobile Payments And Debit: A Recipe For Consumer Engagement

PYMNTS

Millennial consumers are ready to be brand ambassadors — especially when engaging in mobile commerce with private-label debit programs. The interview with Bailey comes amid increasing focus on how millennials might change gas and convenience store payments. Millennials are ready to be engaged.

article thumbnail

Four Generational Marketing Imperatives for Engaging Millennials and Gen Z

Banking Exchange

Almost every brand across industries is courting millennials and Generation Z consumers Retail Banking Technology Lines of Business Financial Trends Feature Customers Feature3 People Digital Mobile Tech Management Online Financial Research Fintech.

article thumbnail

Why Mobile Will Make Holiday 2019 Merrier For Retailers And Shoppers

PYMNTS

28, which is six days later than last year — meaning retailers have a whole week less to sell during the holidays. What does this mean for retailers heading into the holiday shopping season? Mobile Makes Strides This Holiday Season. The heaviest users are millennials, members of Generation X and bridge millennials.

Retail 128
article thumbnail

Millennials’ Mobile Banking Usage Is Now Close to 70%

Bank Innovation

” For Millennials, the cry might as well be, “I want my mobile banking.” ” About 67% of Millennials now use mobile banking, according to a study released today by the Federal Reserve. For Gen Y, the rallying cry was, “I want my MTV.”

article thumbnail

The Rapid Rise of Mobile Marketing Trends in Millennial Consumers

Bank Innovation

The face of banking and financial education has changed how we market in the course of a few short years. Digital media usage has nearly tripled since 2010, with the prevalence of smartphones responsible for more than 90% of this growth. Smartphones have become the device of choice for well over half of digital media […].