Perficient

JULY 20, 2020

Our very own Nate Bauer , director – digital marketing consulting, will be moderating the panel: Analyzing Media Coverage Across Channels to Uncover Actionable Intelligences. Nate has spent the majority of his career focusing on developing digital marketing strategy-led solutions. Product & Brand Disruptive Marketing.

Customer Experience 526

Customer Experience Analytics Leadership Marketing Strategies 526

The Financial Brand

DECEMBER 26, 2022

This article 62 Digital Marketing Statistics Every Financial Marketer Should Know appeared first on The Financial Brand. Digital ads play a pivotal role in bank marketing. Here are 62 digital marketing statistics shaping mobile and digital marketing strategies.

Marketing 34

Marketing Marketing Strategies Strategy Branding 34

PYMNTS

DECEMBER 12, 2016

New data collected in a survey by online and mobile publishing and advertising company Opera Mediaworks back in September reveals interesting trends among mobile users as they shop in-store. And 36 percent of respondents claimed they would use their mobile device in-store to look up product reviews before purchasing.

Comparison 100

Comparison Mobile Survey Marketing Strategies 100

Perficient

SEPTEMBER 8, 2020

Use Gifs to Increase Your Marketing Efforts. For our second installment of the Visual Storytelling series, let’s examine how creating and using gifs can enhance your message and impact your marketing strategy. The Rise of Gifs in Social Marketing. Adding Gifs to Your Brand Strategy. How to Pronounce Gif.

social media 348

social media Branding Video Marketing 348

The Financial Brand

JUNE 26, 2017

Over 50 digital, mobile, social, email and content trends that will influence your marketing strategy in digital channels.

Marketing Strategies 33

Marketing Strategies Trends Strategy Marketing 33

PYMNTS

APRIL 27, 2018

Starbucks saw strong growth in its loyalty program and mobile transactions over its second fiscal quarter of 2018, the company announced ahead of its earnings call. Beyond its loyalty program, Starbucks noted that customers were taking advantage of opportunities to skip the counter: Mobile Order & Pay represented 12 percent of U.S.

Marketing 125

Marketing America Strategy Mobile 125

PYMNTS

MARCH 1, 2017

To succeed in retail (and retail marketing), merchants and advertisers need to keep up with what shoppers want, how they buy, and where. You need to be able to market with relevance,” Hale said. TouchCR fills these needs, Hale said, noting that TouchCR works best for mid-market, consumer-facing companies.

Marketing 100

Marketing Data Innovation Retail 100

The Financial Brand

AUGUST 12, 2020

Mobile financial ads grow hotter thanks to COVID and our love affair with smartphones and tablets. But on a tiny screen bad marketing dies. The post Financial Marketers Moving Mobile Ads to the Front Burner appeared first on The Financial Brand.

Mobile 43

Mobile Marketing Branding Marketing Strategies 43

Bank Innovation

JULY 31, 2017

That’s the question robodavisory services should be asking themselves, according to Matt Wilcox, senior vice president of marketing strategy and innovation for Fiserv. Does your roboadvisor have too little automation, too much, or just enough to satisfy consumers?

Marketing Strategies 296

Marketing Strategies Strategy Innovation Marketing 296

PYMNTS

APRIL 30, 2018

China’s smartphone market saw its largest decline in terms of shipments during the first quarter as competition heated up, pushing Apple into fifth place. The Chinese smartphone market initially surpassed the current shipment volume back in the fourth quarter of 2013, noted the research firm.

Marketing 116

Marketing Samsung Apple Marketing Strategies 116

The Financial Brand

JANUARY 29, 2019

Financial brands need sophisticated mobile marketing strategies for consumers with short attention spans in an increasingly noisy space. The post How Financial Marketers Can Tap The Surging Mobile Ad Market appeared first on The Financial Brand.

Marketing 27

Marketing Mobile Marketing Strategies Branding 27

NCR

APRIL 22, 2016

Digital Marketing: What’s Your Mission?: James Robert Lay, CEO of CU Grow, suggests ideas FIs can do in order to have a successful digital marketing strategy.

Mobile 40

Mobile Marketing Payments Marketing Strategies 40

Bank Innovation

AUGUST 6, 2019

The funding will allow the Denver-based company to fine-tune its features, including Pay with Ibotta, a recently-launched QR-code based ‘pay with rewards’ capability; advance its marketing strategy; and grow its […].

Denver 170

Denver Marketing Strategies Strategy Marketing 170

PYMNTS

FEBRUARY 26, 2020

Migrating to Paytronix allowed Qdoba to integrate its already loyal customers, along with a new mobile-branded phone app and its Olo-powered online ordering service, all in one place. The new app will keep it quick and easy for customers to order via mobile means, the company says.

Customer Experience 130

Customer Experience Marketing Strategies Mobile Branding 130

The Financial Brand

NOVEMBER 20, 2018

To win with Gen Z, financial marketers will need different digital marketing strategies for new media channels and a better mobile game plan. The post Generation Z Means More Digital, Mobile & Social for Financial Marketers appeared first on The Financial Brand.

Mobile 32

Mobile Marketing Marketing Strategies Strategy 32

PYMNTS

JANUARY 18, 2018

But according to a new report from EY, it would be unfair to say that regulation is the only driving force behind large banks’ changing market strategies. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. Optimism Up. “The Cybersecurity.

Regulation 156

Regulation Innovation Fintech Marketing 156

Bank Innovation

JANUARY 30, 2019

s robust marketing strategy for its retail bank has paid off, as the bank today reported that half of its new retail customers were millennials. Ally Financial Inc.’s Of Ally Financial’s 230,000 new retail deposit customers via its retail side, Ally Bank, 126,500 were millennials, according to bank’s earnings report released today.

Retail 170

Retail Millennials Marketing Strategies Strategy 170

South State Correspondent

SEPTEMBER 6, 2023

You sell these packages online/mobile and in the branches, and your sales are approximately 60% for Silver and 40% for the Gold bundle. Putting Behavioral Deposit Pricing into Action Bundling products and putting them in sets of three is a tried and trusted marketing strategy among banks.

Marketing 195

Marketing Marketing Strategies Analytics Strategy 195

Long Lasting Ideas

MAY 2, 2014

Social media, search optimization, analytics, customer feedback are now just as important to implementing a strategic marketing initiative for your institution. Is your web site mobile and social ready? But, the platforms you use and the content you share needs to be relevant to the markets that use them. Are you easy to find?

social media 76

social media Marketing Google Marketing Strategies 76

PYMNTS

APRIL 3, 2018

How to bring mobile banking to the realm of the spoken word – beyond the mere recitation of account data, beyond call and response? The key difference between the Fiserv submission to the Alexa Challenge and online or mobile banking – or even other voice recognition offerings – lies with natural language, said Domach.

Mobile 124

Mobile Fraud New Mexico Examples 124

South State Correspondent

MAY 2, 2022

Some will not know the answer, and other bankers will talk about more marketing, more salespeople, more geography, better follow-up, or a more focused sales effort. Neither the product staff nor the marketing staff knows what they don’t know. Here is a fun exercise – Ask a bank product team, “How do you grow customers?”

social media 195

social media Management Marketing Resources 195

PYMNTS

APRIL 4, 2019

Out of the haze of uncertainty emerged a new mobile network, and from the new mobile network came new retail applications and experiences, all taking advantage of the faster speed of the technology, and the potential to reduce friction. The mobile technology is moving from the realm of the possible to the world of the real.

Retail 177

Retail Mobile Course Branding 177

PYMNTS

OCTOBER 6, 2016

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

social media 205

social media Survey Retail Online 205

Long Lasting Ideas

MARCH 18, 2016

There may be skeptics out there who say that branch banking is on its deathbed and that customers are flocking to branchless banking through mobile devices. Continue reading Mobile banking means evolution, not extinction for local community banks, credit unions. at Bank Marketing Strategy + Ideas.

Community Bank 40

Community Bank Community Mobile Marketing Strategies 40

PYMNTS

DECEMBER 16, 2019

In a plan slated to go live by the second quarter of 2020, WEX has agreed to manage Valero’s fleet card program, and introduce the ability for current customers of Valero’s fleet card products to make mobile payments. ” Collaboration is an important part of WEX’s market strategy. .

Cards 130

Cards Marketing Strategies Technology Payments 130

NCR

MAY 31, 2017

When it comes to delivering a successful omni-channel marketing strategy, devising and launching your plans are just the first steps. Just as much time and attention are required to manage your marketing. You must be able to manage your messaging in order to ensure it remains consistent across channels.

Management 83

Management Marketing ATM Customer Experience 83

PYMNTS

SEPTEMBER 17, 2020

That’s a holiday tradition that pops up every seven or so years when Microsoft and Sony release their Xbox and PlayStation systems’ latest editions, then spend the holiday season slugging it out for dominance in the video-gaming market. Gaming market researcher Newzoo recently estimated that 2.7 A Tale Of Two Strategies .

Video 259

Video Apple Google social media 259

NCR

MAY 24, 2017

It’s a big question for many businesses, and one that drives a lot of marketing strategies. These elements can come together to provide a tailored ATM experience that reflects what customers are now used to in digital and mobile channels. Harnessing the power of data. Image: iStock/andresr.

Marketing 81

Marketing ATM Marketing Strategies Strategy 81

PYMNTS

APRIL 16, 2019

If they don’t, they’re forced to spend time and energy on additional marketing strategies to recruit the next batch of new customers. While brick-and-mortar stores can employ customer retention strategies, kiosk and vending machine operations don’t always have the same tools available. Dialing Up the Display.

Retail 162

Retail social media Mobile User Experience 162

Gonzobanker

JANUARY 14, 2016

Hey, community bank and credit union marketers: Imagine that you’re sitting in your office, and your CEO comes in and says, “Got a minute? I’m putting together a presentation for the board, and I need to tell them what the Marketing department is really good at.” ” You’ve got a minute. ”].

Community 60

Community Marketing Mobile US 60

PYMNTS

JUNE 4, 2020

FIs have long provided digital services, but many have designed these experiences for the customer demographics that most prefer online and mobile channels. Some customers may prefer to avoid mobile interfaces entirely and simply dial in to call centers for their needs. Around The AML/KYC Landscape.

Report 158

Report Fraud Security Fintech 158

PYMNTS

SEPTEMBER 13, 2016

During this live digital discussion, you’ll learn: – The challenges and trends in accommodating mobile customers transacting globally. Armen leads worldwide marketing strategy and execution for ThreatMetrix. Previously, he directed the go-to-market strategy for IBM’s $1B portfolio of 100+ SaaS solutions.

San Jose 100

San Jose Strategy Fraud Marketing Strategies 100

PYMNTS

MARCH 9, 2017

As more companies ready themselves for eCommerce-based marketing strategies, the brick-and-mortar side is also prepping for integrating more connected in-store experiences. Winning their loyalty will mean getting creative about using mobile and social marketing outreach in their physical stores.”.

Study 114

Study Analytics Millennials Retail 114

PYMNTS

SEPTEMBER 11, 2019

billion for retail and marketing in the year 2022, with revenues from VR initiatives expected to increase by 3,000 percent over the next four years. The rise of new 5G mobile network technology also promise to spark new deployments of virtual reality in the retail space. The new feature works with both Amazon’s mobile app and online.

Retail 192

Retail San Diego San Francisco Branding 192

PYMNTS

APRIL 12, 2017

USA Technologies (USAT), a payment technology provider of cashless and mobile transactions in self-serve retail, announced Tuesday (April 11) that Sneaker Syndicate, a high-end athletic shoe boutique in Orlando, Fla., The opportunity for the unattended retail market is greater than ever.

Technology 100

Technology Retail Marketing Strategies Marketing 100

PYMNTS

MARCH 20, 2020

We know from previous downturns and recessions that the payment industry follows the overall market and consumer spend,” Mielke said, in describing overall trends. “So The ongoing shifts to digital payments (particularly mobile transactions) and omnichannel experiences will continue, predicted Mielke.

Software 169

Software Examples Payments Industry 169

PYMNTS

OCTOBER 27, 2016

In fact, Google describes them as supershoppers — many of which utilize the power of their mobile devices to influence their shopping experience and, as a result, are more informed and efficient than ever before. Last year, on mobile alone, they jumped 30 percent on Black Friday and 50 percent on Cyber Monday when compared to Nov.

Retail 100

Retail Google User Experience Mobile 100